SEO vs PPC: Lead Generation for Businesses The success of any online business profoundly depends on the ability to generate traffic. Having more visitors streaming to your site means more leads and sales for your business. Even though you can generate web traffic through a host of ways, the two leading methods for turning web leads into customers are SEO and PPC.
So which method is superior to the other? Well, there’s no definitive answer to this question, even though it’s been asked countless times. The two methods do have their own pros and cons as we will learn shortly. Understanding which method is suitable for your business will ultimately depend on your niche, circumstances, goals, budget or any other substantial reason.
Remember, there are instances where it will make more sense to combine the two methods to attain more traffic for your business. In this post, however, we’re going to answer the classic question that most marketers often ask regarding SEO vs PPC. As well as which option of the two is ideal for promoting your business online.
Defining SEO and PPC SEO can simply be described as a process of tweaking on page and off page elements to enhance the position of a website in search results. Websites that rank on the first page of Google pull in the majority of traffic coming from search engines. The same cannot be said of sites on the second page and beyond.
On the other hand, PPC can be defined as paid advertisements displayed on top and below organic search results. PPC ads produce instant results, though they may cost a lot of money depending on the target keywords.
PPC vs SEO: Which Method is better? Now that you’ve read the pros and cons of both SEO and PPC you shouldn’t have too much difficulty deciding which method is ideal for promoting your business.
Local businesses can easily rank on organic search thus SEO may be the ideal method for generating leads locally. On the other hand, a business targeting e-commerce keywords will have more success with PPC ads since its unlikely they can outrank giants like Amazon or other high authority sites already established in organic search.
In addition, if you need immediate leads then PPC may be the best method of garnering traffic to your site. On the flipside, if you wish to build authority in your industry, then you’ll find more success with SEO.