 What is up everybody? Welcome back to the channel. You guys this is gonna be a basic basic video But again, man, I truly believe in the basics. I truly believe in in in basic fundamentals I truly believe in keeping shit simple, right? So this is a simple video ad This is a I'll take you through a full walkthrough of how I set it up and and my whole strategy behind it This is for a client. Um, if you've been following me for a while I've been I've been building an agency for the past well since 2016 I've gotten at this point hundreds and hundreds of clients Not all retaining clients, but hundreds of not thousands yet, but hundreds. I've gotten hundreds of clients online social media marketing All through the DM direct messaging getting them on a zoom call just like this where I screen share and walk them through some basics And just bringing value I've been bringing value since 2016 brought aboard hundreds of clients Took and you know have taken taking credit cards from literally hundreds of clients to provide a great value man But again basic simple stuff that are super important when it comes to social media marketing and Facebook advertising My whole strategy with this client This is and again if you've been following me for a while I've been focused on one niche since 2016, right social media marketing services Facebook advertising focused on one niche And that's been realistic agents But I truly believe these five steps that I implement for agents Is the same strategy and applies to any business any small business owner any small to medium-sized business owner anyone building Building an actual brand. It's so crazy, dude. How our whole online audience industry Freakin niche Whatever the heck you want to call it the internet now consists of social media, right now We have these quote-unquote influencers influencers are people who have a influence over Others but on a grand scale because of basic numbers on social media thousands of people following you, right? Again, if you've been watching any of my previous videos, I talk a lot about that man Where it's like if you're a local business owner and your clients are in your backyard Becoming an influencer and becoming like this social media butterfly where you're posting on every platform or where or where you're going You know live on all these platforms Whatever it may be if you're if you're building a nationwide business that makes sense But if you're a local business owner It kind of doesn't right it kind of doesn't and so these basics it blows my mind on how Basic fundamentals on social media and Facebook advertising even these influencers don't even implement because again They're focused on on building something nationwide and when it comes to the local business owner You have to stay in your backyard man, but how do you do that? Right? How do you do that? How do you target just your backyard? It's Facebook advertising. Okay, so Again, I focused on one niche since 2016, but but now I'm kind of branching out somewhat My whole objective is to scale my my actual digital course I have a course where I'm now taking my past few years since 2016 doing these services for clients Now where I'm at in 2020 is packaging all that up into a digital course and simply Sharing it with them selling it to them offering it to them Teaching people out of fish right teaching people how to run their own social media platforms teaching people how to run their own Facebook ads and really empowering people is where I'm at right now Right because I truly believe the stuff that that I do for clients the stuff that many Agencies do for clients. What do you do for a client, bro? You're trying to build an agency your freelancer. What do you do? You do do it. You do done for your services, right? Whether you're managing their social media whether you're running paid traffic Facebook ad you're running their Instagram ad You're running their YouTube ads whether you're freaking. I Don't know dude freaking what does it take what as an agency you're freaking copywriting Maybe you're redo your redesigning landing pages. Maybe you're setting up landing pages like I do I focus on Facebook ads Landing pages and email automation. That's what these clients pay me for but again at this point I've gotten hundreds, you know of clients, but I don't retain hundreds, right? So don't get it twisted. I don't retain Hundreds of monthly clients at all dude. That's why once you learn how to do something man. I truly believe in Sharing that knowledge with the masses. I truly believe in selling your knowledge where we're at in freaking 2020 and beyond is a freaking sell Your knowledge society. We are in a digital world. We are in a knowledge society where people can now Use platforms like cartra Teach on a specific topic put it in video form set it up in modules lesson one lesson two People will buy that we are now in the in we're no longer in the information age We're in the knowledge Monetization age we go through the industrial age. We go through the information age These are all time periods in our freaking history, man You got to study this stuff You got to know you got to know how the money flows you got to know where the money flows You got to know how long it's been flowing for in these different eras That that our economy goes through right right now. We're in the digital You would you would think that we're in the social media world which we are but at the same time What's even 10 times more powerful than that? Is being able to leverage that to build some type of influence and sell your knowledge, right? That's where I'm at right now I mean I'm far it up, but I have a handful of clients that I do retain Shout to Marlin shout shout out to Marlin with what would salis still structures This is a client that again. I stuck to one client since 2016, but then I but then I branched off only because These clients are not messing around. They're like David. I've been following you. I've I watched a few your YouTube videos I know, you know what you're doing. Here's my budget Let's make it happen and and the budget would obviously have to be right for me to even step out and at this point I feel these Tactics and these strategies apply for any business man. So what I've been doing with one niche since 2016 I can easily go and do with any niche, right? But again Where I'm at right now is I want to scale my knowledge I want to I want to package all that up Form a product a digital product bring value to people and scale the heck out of that out of digital courses, right? That's that where I that's where I totally believe all you guys need to be man once you learn something There's only three things you need to learn on a specific topic Mine is Facebook ads landing pages and email automation those three things again I've been focused on on on on teaching one niche how to do that since 2016 But where I'm at now, I just truly believe again, they apply for everything. So this client right here shot to Marlin Very very successful guy in in the Arkansas area Super successful been building businesses forever and a day and and and again he found me on YouTube means all David We got to get together. We got to make it happen. So not only did he bring me aboard to run his Facebook ads But he brought me aboard to Manage his cartridge account. So that right there's a whole another affiliate commission, right? Just in the cartridge account and then and then again man You you get to pick and choose once you get to a point you get to pick and choose because again It's all the same thing a Facebook ad to an offer for a small business owner like that I'm telling you there's so many different ways you can do it and in this case, let me walk you through the strategy He's willing to do it through video which is what I encourage all my clients. I'm like, dude Here's the strategy. We got to run a weekly video bottom line The only area you need to be targeting is your local backyard the hell with everybody else on social media You're a local business owner Let's get the entire city to know who the heck you are and and and here's the layout, right? And so here's where I'm at with Marlon right here, which say we still structures You're catching me in the very beginning of a great business relationship that I'm about to do with mr. Marlon here And I'm gonna just help him take his business to the next level and just brand the heck out of his business on Facebook And this is where it starts. I Do my best to Lay out a four week campaign for a client, right every week man every week. Let's run a video every week I need you on I need you on camera I need you on yours on your cell phone and I need you to keep it stupid simple. I Don't care if you're dressed that day I don't care how your hair looks like I don't care like freaking if you haven't shaved, right? Like it don't matter if your hair is all jacked up. It like it doesn't matter dude. It really doesn't matter What matters is the fact that your local area keeps seeing you in their newsfeed That's what matters and that's what's crazy powerful and because you're in your pajamas or because you're on your couch Chillin drinking a glass of wine or your you're pulling out your cell phone in the morning while you're sitting on the sofa Drinking your morning coffee and you're pulling out your cell phone and talking about the market or you're talking about your service You're talking about your your experience with with your client that you just brought aboard. You're talking about You know the the the the the different tips like for example when it comes to my clients real estate agents I'm like dude, you're pulling out your cell phone and you're talking about what it takes to sell your property You're talking about what it takes to qualify for a mortgage You're talking about what it takes to increase your your FICO score So if you are planning on buying you're in a better position You're talking about what it takes to buy in 2020. You're talking about what it takes to sell in 2020 You're giving away these little one to two minute video Clips from your cell phone and you're doing one per week and we're just running it to your local area Every single week to capture leads, but the first ad this is where we're at with this one. Okay, the first ad is an intro It's an intro. It's either an intro on your product. You're doing some type of tutorial You're doing some type of introduction or it's an intro on it's an intro on you Like if you're a like a real estate agent, for example an insurance agent Anyone an attorney if you own a yoga studio if you own the local restaurant If you own freaking if you're the local dentist if you're the local chiropractor It's you you're you are the individual if you're in it if you're the local attorney Right. This applies for everyone man. This applies for every small business owner, especially do it yourself freelancers those types of Businesses that that that feed off of clients, right? You're you're you're one you're one to one client, you know, I mean You're selling solar, right? You're you're you're closing deals. You're closing clients, right? And so When it comes down to that dude, you're your your whole attention needs to go to your local area And we're going to run one we're going to run one weekly and it starts with you introducing yourself Because chances are you live in a busy ass city like me or even if you're in a small town It really doesn't matter. There's still several thousand people in that area that you don't know unless you're in a tiny ass Area like let's say for example, there's different Super small towns in the u.s alone like I know in the in the in the in the midwest in the in the in the in the south There's these random ass cities that that there's like 300 people right like random But the majority of us live in a busy ass area, right? And so it's like dude this first video we're looking at four weeks, right? The first week is an intro and in this case, he's doing an intro on his product. He's doing an intro on him That's a long ass video, right? It's but because it's mixed in with other value watch this video to learn how to build your own metal garage Or workshop building so so not only is he is he introducing himself This is video number one and the reason why this is so important, man Because again, you most likely live in an area where there's tons of people that don't know you All we want to do with this one is break the ice. We want to freaking say hello We want to introduce ourselves like let me put let me take on a date first before I throw you in the back seat Right, you don't just hop you don't just hop and someone's back seat, right? Wine and dine maybe send the girls some flowers, right? Like take your time with it and then before you know it you'll be in the back seat But you don't do that right away, right? Same thing with with ads same thing as you bring your product to social media Same thing what you're doing with your overall online branding It's like dude, there should be a low point There should be a low point and there should be a non aggressive intro to get the ball rolling Right because again the focus is not to brand the country The focus is not to post all over social media The focus is to run one video per week that we're running an ad on and and and through these weekly ads We're building custom audiences. We're we're getting our pixel fired up. We're freaking getting custom conversions We're we're we're feeding that pixel conversion events. So And and and most importantly because video how powerful is it dude people? He wants to go after the entire state. Okay, this guy's a statewide business But again, most people are local businesses This guy is statewide. He wants to run it into the entire country and that's what we're going to do And this is week number one So i'm like dude every week we're going to talk about something of value and it doesn't have to be 27 minutes Like marlin. That's why i'm working with him because he's on fire. He's willing to go out there and and do videos He has a freaking unlimited budget. He's like david i'm all in like let's go right and so i said dude It's on it's game time and and so this is our four-week campaign This is you're catching us out week number one and you know what i'm going to do I'm actually going to record everyone. So i'll record each week. So catch catch in seven days This ad is it shit i'm i'm freaking putting the ad live right now. It's freaking saturday. Okay, so track the date Um, i'm going to turn this into a four week. Um, what's the date today today saturday the um the 18th Exactly 30 days ago. My little boy was was born shout out to katin one month old today shout out to my boy My little one month old boy. It's crazy, dude So i'm going to document this i'm going to document this this is week one And it's video views our whole objective is to build a custom audience. That's what we're looking to do Let's get thousands of people to watch this first video. That's what i'm talking about You don't want to throw me in the backseat right away Introduce yourself. Maybe take me out to dinner. Maybe freaking buy me a little freaking ice cream after And then we'll talk about the backseat, right? That's how I look at marketing Most people want to throw up on you right away. Most people want to buy want to sell their shit to you right away It's like dude, wait a minute. What's your name again? Like I don't especially when it comes to like Services that are that are that are very common Real estate agent. It's like dude. There's a million real estate. There's actually two million real estate agents It's like dude. What makes you so special like what makes you stand out. You're an insurance agent. Okay, shit Dude, what makes you so different? What makes you stand out? There's three million Insurance agents that I can choose from I can come into facebook and type an insurance agent and find 50 million of them What makes you so different? It's that branding. It's that branding. It's that it's that it's that So here's what we do with this one It's that introduction and then after that we build we build custom audiences around everyone who's viewing it after that So week number two We'll retarget everyone who who views week number one week number three We'll retarget everyone who who views week number one and week number two week number four Same thing, you know every week from this point on we continue to target the state, right? But we're also retargeting all the viewers and it all starts with this one the intro now Although that is a long ass video not everyone's going to watch the whole thing at all most won't even watch half of it But out of a 27 minute video as long as we can capture an audience of folks that let's say Let's say even watch four minutes for someone to sit here. Dude. Let's keep it real For someone to sit here and watch four minutes of something That's a lot of time. They may not have watched freaking 27, but they for sure Gave you some of their time. That's a warm audience. So so once you run this we run this for the first week, right? Get a few thousand people to view it. We'll see where it's at in seven days. So again come back in seven days, dude You'll see this freaking video come back in seven days and Actually, you know what and I take that back I take that back because I'll have to wait I'll have to wait until actually know what no I take that back by the time you guys are seeing this By the time you guys are seeing this, I'll be back to back to back with it. I'll I'll lay them all out Yeah, I'll lay them out. I'll lay them all out. You'll you'll see them back to back So week number one and then tomorrow. So for example, depending on when you're watching this I already dropped tomorrow So tomorrow will be tomorrow Which will be week two week three will be the third day week four will be will be the next day. So I'll track every single week after that, you know from this point on But the first one dude video views, right? So let's post it on the page We posted it there uploaded the video there wrote up the text and then we pinned it pinned it to the top Okay So it's on the business page first and then what we're going to do is we're going to come over here to our page To our personal page We can click on um, we can click on home And then to the left we're going to click on um, we'll click on see more right here Ad manager you click on this and it's going to bring you to your ads manager over here. Okay This is where you want to be. This is what you want to bookmark. So bookmark this page right here Okay, this is your dashboard. This is where everything starts bookmark this page Make sure you're in the right account because facebook as you're navigating through facebook facebook freaking You know takes you back and forth between accounts. Sometimes you'll see it right here change and then you'll see it up here Um Where did it go You'll see it. Well, actually it used to be on the other side, but um, this one's not showing it But yeah, you can track it right here. Just make sure you're in the right one Make sure right here. You're in that you're in the right you're in the right account as well. So Um, this is where it all starts. Okay, so click the green button This one's going to be video views So again, the whole strategy is to freaking get thousands of people to view it and then just use that to our advantage Leverage that audience turn it into a warmer audience by showing them another ad and and by the time we go to week two So here's here's the strategy Week one is video views intro video week two and on are conversions And those videos are where we start giving away a free download which will be this page right here Right, we're going to bring people to this page right here Click here to download your free brochure. They click that And this is a form that we're actually looking to to get information on But again, that's not right now that's in week number two So week number two is when the link to the the landing page is going to be it's going to be so important That's when when that's needed. Now, I'm going to link it here. I'm going to link it on this first one But the chances of people clicking and opt in are not likely because what we're optimizing for is video views Not conversions conversions again is week two and on and that's when we're shooting for lead capture conversions Okay, so right now we're going to go video views and then what I do is I Hit this drop down right here and then I name everything right here as well So I'll name the campaign name the ad set name and the ad name. So we're going to go. Um, we're going to go intro intro video views Okay, and then this right here the ad set i'm going to arkansas Arkansas that's where we're targeting and and we're going to go arkansas. Um 10 10 times Okay, so that's what i'm going to put there and then we're going to just go. Um, we're going to go. Um, um, um I'm going to name the ad Let's see Metal garage watch this video to learn how to build your own Okay, let's take that and we're going to name Metal garage workshop building video Okay, cool. So that's how i'm going to that's how I name each Title right on each each step campaign ad set ad those are your three levels. Okay, so now we we go in And this right here. It's not it's not exactly housing dude. It's not exactly housing. It's more of a freaking Of a carport. Um, it's more of a shed, right? So it's not exactly housing but Ads for real estate listings home owners insurance mortgage loans are related opportunities. See this could somewhat fall in the housing category Now if I if I choose it and it's not housing category, that's okay But if I don't choose it and it is housing category, then the ad gets rejected Okay, keep that in mind. But at the same time you just go in, you know, you'll know what it is You take it out and then freaking boom resummit and it's approved. So it's no big deal, but It's just the extra step. It's the headache. I want to just turn this bad boy on and not even think about it for the next seven days right, so, um Let's go with let's go with, um Actually, I'm not going to go let's see. I mean it won't hurt. It won't hurt housing Um, it's a freaking shed dude. It's not exactly a house, but I do believe permitted is permitting Maybe necessary. I'm going to just put housing dude. Just for the heck of it I'll put housing. Okay, so let's go down. Let's go see category requirements You can you can look at this but that's I don't really care about that So let's come down and then I don't need campaign budget optimization campaign budget optimization is when you're running multiple ad sets If you're running multiple ad sets and you're running multiple ads Then campaign budget optimization would would make a lot of sense because what that does is facebook Optimized for you. So they'll look at four different ad sets that you're running Or they'll look at four different ads that you're running all one ad but i'm talking about Four different images right or four different videos or you're setting up four different targeting audiences one audience you're targeting home depot Everyone who follows home depot another audience you're targeting everyone who follows amazon Another audience you're targeting everyone who follows tony robbins, right like those are ad sets targeting. It's it's the targeting so That campaign budget optimization facebook just optimizes it for for optimizes it for you finds the best running ad and Delivers the data and then you can look at that and then you can turn off the other ad sets if one's performing better than the other four Or the other three. Let's say you're running four One performing better than the other than the other three You'll know that you'll look at the dashboard. You'll see the number is you like damn Dude, i'm getting way cheaper leads over there and then so you'll know to turn off those other ones But you didn't have to you didn't have to do it yourself Campaign budget optimization data for you. So in this case I'm only running one ad set and I'm only running one ad which is the video. So I don't care about Campaign optimum budget optimization. So I won't do it there. I'll just simply create the budget here and it's all good Okay, so there's my ad set name. That's already in a dynamic creative. Don't need that What I do is I end up going lifetime budget when it comes to a like ad I run a lot of like ads for clients, you know, I take their business page from 200 likes to freaking 2500 likes, right? I run a lot of like ads and I run a lot of video ads I run a lot a lot of lead capture ads too, but but I teach people how to do it themselves, right? I don't take on monthly a lot of monthly clients where I'm running conversion ads for them anymore Um, I have a handful of clients monthly clients. I close clients every day, but as far as retaining I only retain a few And those are the conversion ads So if you're if you're if you're running monthly ads for for a business you're running conversions Or again in my case, I'm freaking teaching people how to run it themselves, right? So when it comes to like ads and video ads Which is what I still run a lot of lot of on my end. Even if I'm not retaining you Chances are I I I brought you aboard because I'm doing some like ads for you and some video ads for you, right? So when I do those two specific ones, I'll go lifetime I'll go lifetime and what I do is I simply whatever the daily budget is So if you're spending five bucks a day 10 bucks a day 20 bucks a day, okay, you would go daily budget, right? That's what everybody teaches you to go daily budget and you put then put in that number right there And let's say you plan on running it for seven days. Okay, cool. That's 10 bucks a day seven days 70 70 bucks What I do is I just do lifetime And I just do 70 bucks that way every day, you know, depending on the traffic not every day is the same Facebook will deliver based on that budget for the day, but it are face. Yeah, Facebook But because you left it open it's more flexible So if you put a cap on anything right think of anything in general You got a cap like at your job if you got a corporate ass job There's a cap, right? You can only work so hard You can only get so many promotions unless you can go all the way to the top and be the CEO I don't know ask yourself. Can you do that in your opera in your company? I'm talking about the people that have a normal job, right? W2 or even if you're self-employed 1099 you work for a specific company Right like like think of it that way like is there a cap or can you actually own the company one day? Right? What's the cap same thing with this? It's the daily cap So when you go daily budget you're capping them for the day When they could have probably spent more and had you and had way more people see that at because there was so much momentum online that day Everybody was freaking on on on facebook that day and they could have showed it to way more people But you capped them for the day, right? So I don't do it that way. I do lifetime now now again I already know what needs to be spent no matter what no matter what is happening This amount amount is being spent weekly regardless, right? So that's why I don't I don't really look at the daily budget um Because we kind of have have it narrowed down where we're you know In this case, I already know what the numbers are going to be whether I'm running a video ad for a week for you Or a couple weeks or whether I'm running a like ad. I already know what those numbers are So I don't need to micromanage it daily Um, I'll go lifetime. I'll I'll let I'll turn it on and just let it run and and again It's it's the same budget So it just gives facebook the flexibility to meant to to to be more flexible per day. That's all, you know Um, and and I just found the numbers to be way way way more insanely Beneficial when you run lifetime now conversion ads you could probably do that daily You could probably run but again, it just depends you have to put yourself in a mental position where you're like, dude I'm going to spend this money no matter what that's how you got to be man You can't you can't micromanage these numbers too much man. You really can't All you need to really know is that you're in the right place, right? Because if you're not how in the hell are You know 10 million people succeeding with ads, right? This is what it's all about whether it's facebook whether it's instagram whether it's youtube It really doesn't matter whether it's google at the end of the day. It's freaking paid traffic It is advertising any successful business again unless you're crazy an crazy influencer and you're just Bringing followers in from all over the damn world. That's why when I opened up in the beginning of the call I truly believe if you're a local business owner that makes no sense unless you want to be Extrovert like that and be freaking sally the butterfly you can but at the same time you're local And this is how you do it man. You you run you run paid ads You run paid ads regardless and you don't Worry about the micromanaging of the numbers because we got to spend this no matter what so if it's not going to be on facebook Okay, go do it on instagram go do it on tick tock go do it on freaking snapchat Go do it on youtube do it somewhere is what i'm saying you got to do it somewhere You're a local business owner everyone we need the attention of these people down the street How in the hell do we do it right? We're going to continue to pass out flyers We're going to continue to freaking door knock We're going to continue to send direct mail which is junk and everyone throws it in the trash Are we going to try to put our face on the billboard or we're going to put our face on the local bus bench Are we going to freaking? Go to local events like how in the hell are we going to sell our product to our local community? This is for every small business dude. I'm telling you same strategies apply Introduce yourself spend this weekly money No matter what and and and when you really look at it, dude, I don't care what kind of business you're in, dude I I teach on basics where it's like dude. Let's just open up the first month spending 10 bucks a day 10 bucks a day 70 bucks a week We do it 30 days No matter what and we're going to do it the next 30 days No matter what and it's going to be video form and before you know it that whole town is going to know who the hell you are And and because we're offering something upfront of value for free a free download a free pdf a free training video You're offering a free coupon. You're offering a discount. You're a real estate agent You're offering a free seller guide or a free buyer guide when you come with that low ticket low aggressive You know freaking non aggressive I should say when you come with humility and you come with something of value and you come with it for free For example a pdf dude. Come on. It's freaking free And and you could put together everything and anything of value when it pertains to your specialty That other people can benefit from that other people want to learn that other people are willing to freaking buy Right? So so this is how we do it man lifetime budget 70 bucks We're gonna start this ad right now. It is we're starting it right now So i'm gonna i'm gonna go i'm gonna push out a few hours. It's i'm gonna i'm gonna put it live at um In fact, you know what? We're yeah, we're gonna go live tonight. We're gonna go live at we're gonna go live at At least i'm gonna sit it. I'm gonna set it for six Now it may not go live at that exact time It may still be in review because once you set up an ad especially this is like a new account It actually kind of is a new account. I'm in i'm in the client's account right now and i'm freaking gonna crush it for them And um this is week one But we should be fine we should be fine we should be fine so We're gonna go a week. Okay, we're gonna go a week. We're gonna go a week We're gonna go from the 18th to the 25th and i'm gonna end it at the same time. Okay, so we're gonna keep that simple Um See this start date is in the past. Okay, so it's already reading. Let's see four five Four five. Yeah, see it's reading their central time. That's what it is. Okay, so we're gonna go i'll go eight Okay, perfect. So let's go eight Um, and that's it. So so again, I could have went five dollars a day Or I could I could have went ten dollars ten dollars a day for seven days or I just go lifetime for 70 Same thing. Okay, so let's go into this now um This right here is when we go into facebook ad number two And on We're gonna click right here. We're gonna go to special ad audiences and we'll actually no not special custom We're gonna go to custom audiences and boom. We're gonna be able to retarget All of our people. So we won't retarget leads. In fact, we'll exclude them We won't retarget shed view appointments. In fact, we'll exclude them So to do those ones I come right here and hit exclude That's why custom audiences are so important man having your pixel on every page Right And then and then depend on the event what happened that person goes to the landing page But they don't opt in that person goes to the landing page and opt in and then goes to a thank you page Every part of the page needs to be tracked Like there needs to be a pixel and a custom audience built around those who land on the page Those who opt in and go to the thank you page Those who freaking schedule a call with you and go to a call confirm page A pixel needs to be on on each page and there needs to be a custom audience set up on it Right because now when I go in for ad number two and on I can exclude My leads like why would I want to retarget people that already opted in I got to exclude them Why would I want to want to continue to target when I'm talking about the same thing When I keep talking about the same thing I'm running a weekly ad educating people on our services talking about what we do But that person is already a lead and they already scheduled an appointment So why should I and they live in the area that I keep targeting every week? But why would I want to keep showing them my ads, right? So I exclude them now Once our audiences start to build this pixel is brand new so there's not a lot of data on it yet But once it starts to build then what we'll do is I'll start including Shedview website visitors these are people who only visited the page. They saw the ad they click learn more They go to the landing page, but they never opted in those are those people So so having my pixel on the landing page Creating a custom audience around those who land on the landing page, but never go to the thank you page Is super important. Those are your website visitors So as you start to run these weekly ads you want to retarget all of those people And you want to retarget all the custom audiences that you're going to set up Or based on people that are watching your videos, right? This is a video our whole purpose with this video views is to get thousands of people to view it So I can so I can so I can build a custom audience and retarget those thousands of people in my next ad The whole magic is the fact the magic of video is the fact that the magic of video advertising Is the fact that people keep seeing you man, and that's what it's about It's about that exposure that weekly exposure in front of your audience your audience is in your local backyard because you're a small business owner Okay, so including Excluding your custom audiences are so so important. So we won't we won't worry about that right now because we don't have a huge audience So here i'm going to put in our target location Okay, so we're going to go the entire state. He has a statewide business So people living in or recently in this location. This is very important people living in this location Right. We want that one. We want to be very specific. So um, and then the age Because I went housing I can't change the age. Um But again, we'll see we'll see if I need to go housing I may even set up another one and and don't in fact, you know what I'm gonna do that I won't do it here with you guys because I already talked your ear off enough on this one, but I'll set up another ad right away and I won't do housing on that one because if I don't do housing Then the age opens up then I can I can edit the age because to tell you the truth I don't want to target 18 year olds. This is for housing with housing You can no longer change the age. You can no longer change the gender with housing ad That's why I chose in the beginning right right over here. I went with housing So this right here, I'll create a second ad. I won't go housing and then and then and then we'll see And then and then with that one I can I can edit the age and I'll see which one, you know Gets approved and then if they both do I'll turn off this one and run with the other one So because yeah, I don't want to target these this this younger group Um, so that needs to be changed for sure But I'll I'll run with this for right for this the sake of this video So what I'm going to do on this one you can leave it automatic placements, but at the same time, man Not not in the beginning like you want your your budget to go as far as possible You want to be able to stretch it as far as possible, right? You don't want facebook to To um to um, what's the word i'm looking for to to take your your dollars and spread them thin Like you want to take your money and put it all in you want to go all in on on the most attention Getting part of it all and that's the that's the um, that's the news feed so Let me just send this text my bad you guys Okay, so what I do in that case is i'm going to uncheck instagram. I'm going to uncheck messenger. I'm going to uncheck audience network And i'm going to keep all the attention on facebook, but at the same time i'm going to also narrow in facebook I don't want it in the marketplace. I'll have it on facebook video feeds. I'll keep in the news feed I'll scroll down facebook stories. I'll have it there In stream we want to uncheck in stream because in stream isn't even tracked in the data um In i think i believe it's i believe it's the the through plays the 15 second through plays do not count in stream video So what i'm going to do is i'm going to just uncheck it That's fine. I want all of my money. I'm going to uncheck in article I want all of our budget going straight to the news feed To the video feed and to the facebook stories. That's where that video is going to be played. Okay, so scroll down scroll down scroll down um There's the through play. Okay, cool. So we're good with that um, we're good with that We're good with that um And then also what what I do also. Let me let me go up real quick um Okay, so We're good. We're good. We're good Okay, we're good there You always want to double check make sure that you know, um You're not missing anything. We'll keep it on all devices Only when connect to wi-fi no exclude content right here. Yeah available for audience network. Okay, so we're good with there We're good there. We're good there Okay, so then we hit next okay now We're going to the third and final final one where all we're going to do is Grab the post that we currently have on the business page, right? So it's right over here. We post it on the business page We pinned it to the top and we're going to run this as an ad. Okay, so right over here. We're going to simply Um, please choose a video for your ad. That's what we're going to do right now So we're going to change the page because it's not It's not that page. It's actually this page So we're going to go with that one and then we're going to scroll down Scroll down And then we're going to go with use existing post right there And it's going to open up where we just simply grab right here where it says select post It's going to open this up and then we just grab that first one which is This one right here So that was on june 28th. Perfect. So we're going to grab that video right there And the last thing we're going to do is add this call to action button So you'll see how it looks right over here to the right Now i'm going to grab the landing page And here's what i'm going to do also. You know what i'm going to do let before I even Let me Actually, you know what that's fine. That's fine. I'm going to leave it like that's fine I was going to I was going to edit the thumbnail, but that's fine. Okay. So this is the page right now in a conversions ad when we're going to capture leads This page is super important obviously right, but in this case we're running video views So it's not really that important, but at the same time Why not like why not add the call to action button? Why not add the learn more button, right? So right here i'm going to add button And we're going to go learn more. There's quite a few different options, but we're going to we're going to keep it on learn more We're going to paste in that landing page And we're going to update post So even when we turn the ad off in seven days that learn more button will still be there It'll always be there, which is powerful. Okay now But again, this is video views So we're not I'm not hoping for people to click learn more not on this not when you're optimizing You got to know what you're optimizing for that's why the first step man step one The campaign level is the most important dude. If you choose the wrong Um objective right we're going with campaign objective We're going video views But if I wanted a ton of people to view it and I and and I ended up going with let's let's just say traffic it's like dude That I wouldn't have got a ton of people to view it You can maybe go brand awareness or reach for video views, but video views is video views like if I go freaking Um Messages and I wanted people and I was looking to get people to my landing page to capture a lead It's like holy crap. Dude. I would have not achieved achieved that goal Right because it all starts here knowing exactly what these different objectives do We'll save you a ton of money and a ton of time I truly believe that most of you guys that are following me are some type of either affiliate marketer You're some type of agency owner where you're actually looking to service clients You're looking to service small business owners when it comes to affiliate or when it comes to social media marketing or facebook advertising or anything like that Or you're maybe a Solopreneur you're a real estate agent. You're a real estate broker. You're an insurance agent. You're an insurance broker Something of those of those lines right where you're actually looking to capture a lead You need someone to go to a page enter their name and email, right? That's conversions man. That's conversions all day But again, you want to build your audience you want to introduce yourself That's the whole point of this damn video and I'll end it here Start with video views week number one roll out Seven days get a few thousand people to view that video then retarget them with conversions in week two and on Okay, that's a weekly ad. That's what you want to be shooting for and that's what me and marlin are shooting for And i'm i'm super fired up for him. So we'll go to this last and final step man and we'll submit the The ad will publish the ad and we're done and then i'll show you what it looks like in the news feed Um, we're good there. We're good there. We're good there. There's the link. We're good there Okay, and then all we're going to do you guys is we're going to hit publish and we are good so Let me um Let me close this out real quick So once you see publishing three of three once it once it completes, which it just takes a few seconds It says multiple items items published now what i'll do is i'll x out of this Okay, i'll x out of this and then what I normally do is just come back to the dashboard. I'll x that out x that out X that out and then i'll come back to the first tab And then boom it's right there. So it's scheduled. So the campaign level Video views boom facebook instantly approved over here the The budget the targeting the freaking um, um What else I mean pretty much it the targeting the budget freaking all that in the second step outset boom approved scheduled it's the third step Where um, where um, um, um, um, um, um, it'll be in review For a few minutes up to a few hours That's why normally when I set up an ad i'll shoot for the next day But I wanted to get this one out today the 18th Um, so I so I said it now, okay So but normally it depend no matter what time of day it is I'll always set the ad for the next day at 6 a.m. Keep that in mind. Okay So um that way I give facebook plenty of time to review it and it doesn't cut into my scheduled Time right on my calendar on the calendar that I set it doesn't cut into that time if I set it for 8 p.m And it doesn't approve until freaking 1 a.m. It's like shit like right so that cuts into the budget that I had Allocated for that one campaign because it's not going to match up with the clock that I set right so But little details man, but those little details make up, you know dollars so That's what I do here. You guys will wait for it to to approve once it approves it goes live. We run that for seven days um The next video that you'll see coming up here at the end You'll see the link in the description and also it'll be coming up here in the end That's going to be week number two. So I'm taking you on a four-week journey I'm going to run these ads. You'll start to see me running these conversion ads next and and capturing leads That's where it's going to get, you know, super fun. So If you haven't subscribed man subscribe smash the bell for notifications drop me a comment below Let me know where you guys are coming from and let me know how you can how I can bring value To what you got going on online. All right, guys, so that is a video view ad We're we're good with this. There's really nothing else to track But the freak but the numbers right here the basic you can you can come in here and you can go down to Customized columns and I can set this up to the right. I can I can set this up however I want I can get rid of a few I can I can add a few Amounts spent and schedule results. I'll leave all that the same Um results I could take out. Let's go with um Engaged let's go with I can you know what I'm gonna just leave it I'm gonna leave it the way it is because it's just a video ad so it doesn't really matter But when it comes to conversions, you'll see how I rearrange this for conversions Okay, so we can look at the dashboard and be able to read our leads You know right away without having to dig into anything. We look at it from here We'll know cost per lead. We'll know the type of lead it is You know, we'll have some good data that we can customize here in the in the in the um in the column board And and that's when you can start, you know, seeing the numbers, you know from afar. All right, guys So that's that I'll see you in the next video over now