 Hi we're on a mission to help reduce food waste. Our our smart way is preventive how to avoid food products of expiring and not becoming waste. Food waste is a global problem as the figures indicate it's these huge numbers and EU's SDG target as well has a reduction target of 50% in the whole chain by 2030. As we see it these figures and many studies also indicate there's a lot of money to be made in the business by reducing food waste. There's also on top of this there's also non financial motivators such as sustainable image, ethical responsibility, stakeholder relations and waste regulations. So up to 20% of the food we buy an average go to landfills why? We buy stuff we don't use and consume. The whole ecosystem and chain needs better tools to be more efficient so it doesn't wrap up at the end of the chain as currently. The world is changing and so is the food industry. The mega trends and the consumer demands are definitely driving the change we see today. We believe that there's a need and a upcoming trend or transparency in this industry and of course we also believe that online groceries will keep on growing as estimated. We build our solutions on our modular solutions on utilizing the data from the system from the products because this enables us to track and manage the data the products throughout the chain. The transparency is key and also the intelligent retail part is really important. So we are currently validating the market with through pilot customers and the producer and store space. We built a solution to actually gain control of sales and reduce the waste our customer had in the fresh produce industry. The result was basically we proved the concept to work and they improved their business and actually reduced waste on a daily basis of these fresh producers. So what we're doing now we're still in early stage we are finalizing the pilot projects and conceptualizing these and making it into a real product we can start selling at the beginning of the year. Also we are in parallel diving deeper into the transparency of the whole chain and going deeper towards the consumer. We're also looking for new talents to join the team. And thank you Heike. Time for the judges critique. Questions, comments. Thank you. Can you tell us a little bit more about what it actually is? Sure. What is the product? How does it fit into the existing workflow of the customers? Yeah actually it's fairly simple. It is an add-on technology. We use IoT and we basically track the product from the factory to the retail stores. So we see uniquely where each product is. And this of course then just puts the segment into that we have fairly high-end products or which are rather 10 euros than 1 euro in price. So we can actually add the RFID technology to it. So we simply tag and follow and then manage. So the two features the customer can do is react to if there seems to be more products than they are likely to sell before the expiry date. And the function they do is they start a campaign to also promote to their loyal customers that to come and pick it up for a cheaper price. On the other hand they also see a very big well the big part is that they can add sell because they don't want to sell out of stock in the shops. So they also replenish so they don't lose any customers who are willing to buy their products. So it's optimizing sales and reducing food waste. Very nice challenge you are trying to solve so thumbs up for that. Can you tell us about your background or your team? Yeah well I have a technical background and focus mainly on sales in the recent years. But of course and the team we have a great team with different types of talents from service design to development front and back end and also technology. But we also use partners because hardware is a part thing that we have in the concept now but that's not something we want to deal with too much. That's why we also partnered with a hardware partner that has the growth has the potential to grow also. How do you think about your sales strategy and who you're selling to inside these companies? Yeah so like as mentioned this is in the producer and the store level currently where we're deepening and validating this. And it seems that clearly the time criticalness for the real time kind of management of products defines a clear segment of really fast perishable items for example with shelf life up to from two to four days because then it's really crucial to react real time. I want more about you know who are the people inside these organizations so what positions do they have and kind of where in the organization does your product fit? Well in these cases it's clear the CFOs and the CEOs who see the numbers that they increase sales and reduce cost by reducing wastage. So but these are small companies of course it's about also how to scale with the big ones. So I think almost all really successful startups have a good answer to the question why now? Like why hasn't it been done before? Why is right now the moment to start this company? What's that for you? Well I think the opening speech of Mr Al Gore also stated that sustainability is a huge business opportunity and there's a revolution ongoing now. There's a lot of companies working with food waste all in all from the from the beginning until for example how to promote restaurants promote there via rescue club app via car map in the Nordics and there's several in around the world and of course this just I think this proves that the consumers are sustainably it's a core value for us and of course price is always number one with the majority but sustainability is really picking up as a core value of consumers as well as businesses and thank you Hakey that's about it thank you very much