 Good evening sir and batch mates. So we roll numbers from 56 to 66 are going to present on the topic digital marketing. We are not going to cover all of the intricacy, but we take the maximum effort to present you not too little or not too long information. So this is our team starting from myself Ravikumar and Subashini Divivedi, Sumit Sunil Rathot, Tejaswini, Thirumalesh, Utkal Prasad Mahanta, Utsav Paavendra, Sainath, Vidvath, Vishal Galo and finally Vishwanath. So I hand over the podium to the remaining batch mates, they will explore you the digital marketing session. Tejaswini you can continue. So actually we all know that how digital marketing is leading in every sector. It is nothing but marketing the products or services using this digital technologies and also using digital media. Often people get confused the difference between the digital and online marketing, but online marketing is just a part of digital marketing and this includes internet and other things but digital marketing includes the electronic devices like we can also take billboards and all. So Utsav can you take it over? Yeah sure. So objectives, let us move towards objectives of digital marketing and first objective is reach the right audience. So I will make you understand why this particular point is very important, like why reaching the right audience is very important. Like consider an example, a guy looking for a Vaganarkar and if you will project a product like Porsche to that particular man, he will not be interested. He will not be interested, he will not end up buying that particular product. So you will end up approaching a wrong audience in that particular case. So gaining a deep understanding of who your customers are and what motivates them will help you define a more qualified audience. Only then you can use digital channels to reach the audience and derive higher quality of traffic and improve your on-site engagement and most importantly increase your sales. So after all for every marketing like driving the sales is our main motive. Wrong Utsav, he can be interested. Okay, there is some doubt in chat box I guess. Wrong Utsav, he can be interested if you are giving it the same price. Of course like there would be a price difference, right? A Vaganarkar and a Porsche can be of the same price. That thing you missed, you said the customer will not be interested if you are showing him Porsche. He will be interested in seeing that but he will not be interested in purchasing that actually. But our main motive is to sell that particular product to that particular customer. So again let us move towards the next point that engagement of audience. Like consider the same example if a customer is there and his engagement is very important. If he will not feel engaged then again what we are going to effect is like that would be the sales of the product. If he will not be able to connect with the product, if he will not be able to connect with the company, the sale will not be like the main target of marketing will not be achieved. So digital marketing mediums like social media marketing are the best medium for such campaigns. So companies can run specific re-targeting campaigns using ad words of Facebook or Instagram only for the existing customers or people who have previously been the website visitors showing them their new products as well. So if there is a customer which company is having already so they can show them their new products they are regular visitors of the website and this is a great tool to motivate their customers actually that is our third point to motivate them to purchase that particular product. So due to this that customer would be shown the ads while browsing social media or any blogs or through their own websites. This helps the customer to remain engaged that customer will not feel detached from the company that customer will remain loyal to the company. So with that the brand will increase its own value and increase the chances of subsequent purchases. So a customer that particular customer will stick to the same brand and company will not end up losing that particular customer. And last but not the least it's the most important point that maximise your return on investment. So return on investment is like it's the major point just because you know the money which you have put in and what you are gaining on that money that is return on investment. So digital marketing it is one of the best options if you will consider return on investment because the advertises like the mass which we are going to cover is huge. It's huge and like the amount which we are going to invest in to target this huge audience it is very minimal. If you will consider like the local or the old traditional method which was previously used. So you can run digital marketing campaigns due to which customers can land on your website, browse your offerings and make purchase of online itself. Direct sales generated via digital marketing campaigns can be used to determine return on your investment. How much your revenue was generated directly for every rupee you spent in digital marketing. However not all campaigns will result in direct sales but they may lead in your future customers or they may spread your products from customers to customers. Like if a customer is there he experienced your product, your approach was alright but you were not able to convert that particular pitch into the sales. But that particular person will spread a word of mouth to different people and that may result in the subsequent sale. So there would be an assisted conversation or engagement of brand awareness which will happen due to this. So as a result your campaign which may draw direct or indirect customers to you in a future. So thank you all I may hand it over to you. Thank you Putsu but you are taking a lot of time of your team. Yes sir that's why I know you are asking a lot of time I know now. It's no problem anyway it's like open now we can extend it a little bit more. But your people doing great job. Good evening everyone. Good evening. Sir shall I start? Yes Swashnik go ahead. Okay so I will be taking up digital marketing areas. The first one is SEO. It stands for search engine optimization. In some simple terms it will mean the process of improving your site to increase its visibility for relevant searches. The better the visibility of your page is it will have better results and more likely you are to garner attention and attract prospective and existing customers to your business. So it is a fundamental part of digital marketing because people conduct like trillions and zillions of searches every year. So often with commercial intent intent and non-commercial intent as well to find information about products and services. The next is social media optimization. Social media optimization like SMO is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy social media optimization can be used to increase awareness of new products and services connected with customers and also ameliorate potential digital like damaging news as well. So the various social media platforms can be used for digital marketing. They include Facebook, Twitter, Instagram, Snapchat, YouTube and sometimes Pinterest as well. Next for social media marketing it is the use of again social media platforms to connect with your audience to build your brand, increase your sales as mentioned previously and derive website traffic. This involves publishing great content on your social media profiles, listening and engaging with your followers, analyzing your results and running social media advertisement in the same boat. The major social media platforms have already mentioned those can be used for the similar purpose. Now sometimes companies use various social media platforms. They use some tools to like improve the organization delivery of their content. So there are many tools as well available. Now for search engine marketing it is the practice of marketing a business using paid advertisements that appear on search engine research pages. Advertisers bid on keywords that users of services such as Google or Bing like search engines might enter when looking for certain products or services which gives the advertiser the opportunity for their ads to appear alongside research of those search queries. Search engine marketing's greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they are ready to make a purchase. So that's all about digital marketing areas. Thank you. Good evening, I am Vishal Galo. So what sets digital marketing apart from traditional marketing? So over the traditional marketing digital marketing is always having advantages like first one is cost. So even if you tell about the cost of products it gives more discount in visual and if you talk about the advertising that also it is beneficial like Subashini explained about social media platform like advertising on Facebook, Instagram and all. Like it gives the low, it takes low amount compared to television printing or radio advertisement. Then if you talk about dynamic, then dynamic digital marketing also keeps our cost low. And for example, one of the major advantages like how many tales about its return of investment, how it is based in the same way digital market also means dynamic digital marketing also tells about it. So then entertaining market? Good evening, I am Vishal. I will be talking about the entertaining and audio visual part. Okay. Am I audible? Yeah, you are audible. In the entertaining part, the web home page, you can mention the blogs about your business plan, what you are going to give and some animations so that keep intact your customer into your website. And putting that videos in the social media and about product awareness. Now the company what they are doing, they are creating a timeline that in which they want contribution from the customers towards this COVID-19 pandemic. So it is also a best initiative in this which can be done through only digital media only. Next for the audio visual part audio visual part in which the customer can directly directly contact with the web and they can even if they have some major problem they can communicate with the managers regarding their feedback and the necessary step which should be taken to betterment of their business. So this is the which set apart from other business because it communicate directly with the managers and the authorities to the customers. Okay. Thank you. I am Thirumalesh and I am explaining about benefits of online marketing. One of the important advantage of the online marketing is it gives high returns on investment. Through online marketing, we can reach the right customers at a much lower cost than the traditional method traditional marketing methods. So it provides a maximum returns to business. Another important advantage is the time and effort saving. We can advertise cheaper through online marketing with compared to traditional methods like advertisements such as a newspaper on television or radio. It doesn't require a huge investment in online marketing. Another advantage is flexibility. Through online marketing, it allows you to make changes. For example, if you make some errors or simple misprint, then online marketing allows business owners to change around the text or images after publishing also. And online marketing is very impactful compared to the traditional methods. It gives us the ability to target specific customers. You think they are likely to purchase your product. Search engine optimization allows you to reach those customers who are searching the web for content and topics that are relevant to your business. And online marketing gives instant feedback. After customers, we can deliver the products. After delivering the product, we can directly reach the feedback from customers. Another important advantage of online marketing is real-time analysis. Digital online marketing analytics takes the guesswork out of determining whether your marketing is actually working or not. You can see which tactics or strategies are working or not. By understanding our business scenario, you can take necessary steps to improve our results. Thank you, Tirumala Esh. Fantastic. Great job. Simple. What is digital marketing? What is the objective of digital marketing? What are the different means? What are the different benefits? Fantastic. Good job, Chris. An excellent job. Thank you very much. Team number 6. You did a great job. Let's give a big round of applause to Team 6 as well. Some messages of appreciation coming there. Coming there. Thank you very much. That is a big round of applause to all the 6 teams. Can I request you to unmute and clap for all the 16 ones? I really love the president. Amazing. Awesome. Awesome work. Great work. Really. So much of insight. That really tells me how capable you are. How smart you are. How much potential you have in you. Great job, guys. You really rock. So much to learn. These are totally different. Not covered in the book. I wanted to work on. But you gave a good insight. I gave you a very short time. You are all in different places. You work together as a team. You are in touch with your team members. Fantastic. Good job. Congratulations.