David Guralnick - The heart and the head:... - LT16 Conference





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Published on Mar 22, 2016

Learning content design
The heart and the head: the vital role of story and emotion in online learning
How do we learn? There is more to it, argues David Guralnick, than a rational process alone. The emotions, too, must be engaged, because when they are, learning is not only easier, the results last longer. The trick is to add emotional appeal to the familiar cognitive processes of L&D — so that we add stories, humour and wonder to the good practice we already concentrate on.

Chair: Julie Wedgwood, Director, juliewedgwood.com

The heart and the head: the vital role of story and emotion in online learning
David Guralnick, President, International E-Learning Association

In designing courses and resources, we usually consider skills and knowledge acquisition, but this is only part of the story of successful learning. Another part is perhaps even more significant: the emotional side. Does a learner connect emotionally with the learning experience? In this session, we'll discuss the often ignored emotional side of online learning, and how to design experiences that truly connect, engage and lead to better performance.

• Beyond the purely rational: why engaging means caring
• The value of concrete examples for emotional connection and personal relevance
• How to tell stories for impact • How emotion drives motivation and effort
• Adjusting your design process to account for emotion



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