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Published on Feb 12, 2014
In the early 1970's, as unprecedented levels of pollution choked the nation's largest cities, a group of Honda automobile engineers secretly toiled to develop an engine technology that would significantly reduce pollution from automobiles. This new environmental short film, "Never Ending Race," tells the story of Honda's industry-leading efforts to reduce vehicle emissions and how its successful technology demonstration for the state of California led to more stringent exhaust emissions standards. This eventually transformed the automobile industry's approach to automobile emissions controls and today, as a result, smog-forming emissions from new vehicles are one one-thousandth of 1970 levels. This is the third film in the award-winning Honda Environmental Film Series.