 There's a few very important points that if you grasp those, you're gonna be on fire. What's up Car Sales Nation? My name's Jeff Bachelor. I'm down here in Fountain Hills, Arizona. Just wrapped up a master closer seminar with Andy Elliott. And man, if you have the opportunity to come down to one of these seminars, it will change your life. The opportunity in the automotive industry right now is the best that it will ever be. And if you aren't sharpening your skills and trying to be the best that you can, you are literally letting the best opportunity of your life just pass you by. I've actually only been selling vehicles for only four years and over the last three years, I've helped over 300 families in consecutive years. Forget the economy, forget COVID, forget everything that's going on in the world. If you have a service, if you offer your customer something that's different than everybody else, they will come back to you time and time again. You see, I didn't actually choose the automotive industry. My general manager met me when I was waiting on tables and offered me a job as a dealership. And very, very quickly I realized the opportunity was out there. You know, salespeople were not servicing their customers like maybe a server wouldn't a restaurant. They weren't offering, you know, this immense care and appreciation for each and every customer that came in the way. I mean, the money's great, but being able to help somebody solve a problem and have them really genuinely appreciate it is the most gratifying part of this job. Now you can train with Andy, you can go to one of the seminars, but you can recreate yourself as long as you put the effort yourself into it. This is the best opportunity in the entire world to change lives and I'm very grateful for all the coaches, all the mentors, and everyone who's helped me get where I am. So guys, when people come in to see you it's not just about selling them a vehicle, it's providing an entire experience. See, I love it, because when my customers come into my dealership, I try to make it like an airport lounge. I got phone chargers, I got water bottles, I got heaters in the winter, and I got fans in the summer. I got a big sign next to my desk that says if I don't give you the best service, find you a vehicle you love, and you aren't happy with the numbers, don't buy. I mean, what kind of salesperson puts a sign on his desk that says don't buy? Well, one that wants to give the best service, give the best deals, and find the perfect vehicle so they do buy. Guys, social media is the easiest way to get your name out there right now. If you aren't trying to brand yourself, if you're not trying to advertise what you do different than the next guy, you are clearly missing out. You know, you will succeed drastically in this business by being different. So make sure that that edge that you have is being put out there to the world. Let people know you, let people know who you are, what you love, and what you're all about, and that'll have them coming back time, and time, and time again. So as I mentioned, I haven't always been in the car business. In fact, I've probably made every single wrong decision before I started making some right decisions. So, you know, it's never too late to start. You know, every expert was a beginner once. So maybe this is your opportunity to start new. Start your new life. You know, make those changes that you've been waiting for. Maybe this is that final kick in the butt that you've needed your whole life. Because working in the car business right now is not only an opportunity to change your customer's life, but also be the best version of yourself. You know, I found myself making all the wrong choices. I actually wrote a book to try to inspire and change the lives of others as well. And the interactions that you provide for your customers, the advice, the recommendations, and the service that you can provide can certainly make a difference in people's lives as well too. We're down here with the Elliott Group recreating salespeople, changing salespeople's lives who are eager to change their customers' lives by providing them epic service and awesome products as well. Man, if you have an opportunity to get down to one of these conferences, come see Andy in person. He'll make sure that you're running through the roof, busting through doors, and absolutely hitting your peak potential. There is so much opportunity out there right now. I'm only scratching the surface. I help over 300 people find vehicles every year, and I'm eager to double that, maybe even triple that in 2022. This is the era of the worst salesperson on the planet. Be different, be better, and watch the benefits, watch the rewards, you know, come rolling in. Make sure that your customers remember you, okay? If your experience isn't enough to make sure that they know that they should always come back to you for trusted automotive service and advice, do the fun things, do the extra things, go that extra mile. Your customers are gonna love it when you go that extra mile, so make sure that you deliver not only during the sale, but after the sale as well. I have a whole lot of fun with my customers. You know, I'll put gas cap stickers, door jam stickers, key chains with my names on them. You know, thank you cards with jokes in them, gift cards, all kinds of other stuff. These are the few little things you can do to stand out from the crowd. You know, surprise your customers and under promise, but over deliver every single time. You know, you wanna stay top of mind of your customers. You wanna make sure that they never forget you. You wanna make sure that even if they're at another dealership, trying to buy another car, they think about the unbelievable experience you were able to provide, and maybe that way you'll get that phone call and you'll be able to come in and save the day. So guys, in a very crowded field of automotive sales professionals, you are the secret sauce. What are you gonna do different? I make this comparison all the time. Imagine a restaurant. Every single server in that restaurant has the same food, the same menu, the same opportunity to help tables, the same prices, you know, yet one server leaves every night with three times as much money as all the other servers. Well, that's you and the dealership. What can you do above and beyond all the other sales people at your dealership, in your town, in your brand, in your country? That's the secret sauce in the automotive industry right now. If you want people to treat you like your competition, act like them, but if you wanna be the best, be the best and stand out from a crowd. So I just finished a private one-on-one day with Andy Elliott, you know, a guy who cares nothing more about everybody in the car sales nations. He's somebody who really wants to change lives and I wanna let you guys know that you have the opportunity to change lives as well. Being in the car business has allowed me the opportunity to change my life. I've been able to give more money back to my community, donate and contribute back to the place I live and the people that I love more than I could ever imagine. I'm so grateful that I got good at this industry and got good at this job really quick because I've been able to afford anything that I've ever wanted and need by being successful in this business.