 Hey there, Chad Bonja here from High University Libraries. I have several business students who are researching the feasibility to put in a popcorn franchise in Athens, Ohio. This video shows you how to use SimplyMap, which is a great tool to get demographic data and consumer graphic data to help them to understand if that option to put a popcorn franchise in Athens is feasible. So here's how you find some data that could be really helpful to you. So when you first get to SimplyMap, what I'd encourage you to do is actually create an account that will actually allow you to log back in and save your research, which is important to do because this can be kind of time consuming as you do your research. So I'm going to sign in as me. And when I first get here, I'm actually going to go, you see I've already got some stuff done before, I'm actually going to go up and do a, create a new tab. And I'm just going to do what they call a standard report. This is going to give me some location and variables that I can compare different cities and different counties. So I'm going to do a standard report, and I'm going to go ahead and launch this standard report wizard. And first you're going to do locations. And let's say I want to open a popcorn franchise in Athens, Ohio. So I'm going to go and do, let's do counties instead of city. I'll give it some more data to work with because Athens is so small. And then we'll check Ohio and then go down and go Athens County and then click use this location. And that's going to ask us to look for variables. So we click there and you can go in and actually close out of this and then do a search. And I'm going to search for popcorn and you'll see it's going to give us 201 results. But you see it kind of, most of everything is going to be in the Simmons local folder. Food, snack, desserts, popcorn products, et cetera. So what I'm going to do actually, instead of trying to drill down to the 201 results there, I'm going to close out of that and go back to variables. And then do what they call the Simmons local area. So we'll click there. And if you remember a path that was notated in our search results there, there's a food, snack, dessert section. And if we scroll on down here is popcorn products. And this gives us plenty of opportunities. We can actually go under and look at, for example, by number of bags eaten different kind of brands of popcorn. Now what I'm going to do is actually just going to go down and look at total popcorn products. It's kind of hard to see here but see it says products total number of bags eaten. And I'm actually going to go and select the ones that are percentages. Because if I want to compare Athens, Ohio to Chicago, Illinois, the numbers isn't going to do us a whole lot of good because obviously the numbers in Chicago are going to be larger than the smaller town of Athens, Ohio. The percentage you can actually compare larger cities or larger counties with a smaller county still get an accurate number there. So I'm going to click use this variable. I'm just going to go down and click all the ones that have percentage. Use this variable, use this variable, and use this variable. And we close out of that, we will see that it compares Athens County, Ohio to the USA there, okay, on a total number of bags eaten of popcorn, okay. So what we can also do, let's say if we look at our franchise information and let's say, well, here's a dock popcorn location in Maryville, Indiana. Let's compare Athens, Ohio to Maryville, Indiana. So we go back to Simply Map, click on Locations. And this time we'll do a city instead of a county, and we'll go down and grab Indiana. And then in this case, we'll scroll down and grab Merrillville, Indiana. And then click use this location. It'll add it to our list there, and then we go back over, it's going to refresh. And it's going to compare Athens County to Maryville, Indiana to the USA. And what we're seeing here is that it looks like Merrillville, Indiana has higher than average popcorn consumption compared to the USA and definitely compared to Athens County, Ohio. So it might be worth looking at to compare this to other places where there are franchises, maybe they're successful franchises or not. It would be a good way to compare the data that we have available here in Simply Map for that purpose. And hopefully using this data could give you a good idea about whether a popcorn franchise would be successful in Athens County, Ohio or not. You can also go back and look at variables. And let's say you just want census data. Okay, so you're looking at things like people in households. You can get all kinds of population information. So if you're looking population totals, you can get all kind of good information there. You can actually just use all variables if you want to get a bunch of stuff. And you'll go back over and I'll put all that below what you just searched as well. So that's a good way to get a bunch of stuff in a nice list there. You can also go under actions and download the table as an Excel file, which is a good way to put into Excel and manipulate it that way as well. So you've got the data for your own use. Hopefully this gives you a better understanding of using Simply Map for your research. If you need more help, look for the contact link on the business blog. I'll be glad to help you. Take care and have a great day.