 Okay, cool. So on today's call Noah, we're going to simply set up our Facebook business manager. This is where the real magic happens when it comes to running successful Facebook ads and Instagram ads. It's all through this, through this business manager. So click on the blue one, create account. And as we create, as we set these new bookmarks submit, go ahead and click on, actually at the top, I'm sorry, put right there where it says Jasper's Market, put your, put your, your, your business name. So it doesn't have to be a corporation or, or an LLC, just whatever, whatever name you're rocking with, no, no one knows. Perfect. Let's go with that one. And so as we set these bookmarks, we're going to, we're going to, we're going to name a few of them, the same exact name that we're given the business manager here, no one knows homes. So there's your name and then business email. Yes, put your business email there. And then within the next few seconds, Facebook will email you there to, to, to confirm and verify. And that is super, super important. So submit that and then, and then check for that email and actually click the email, yeah, hit done, and then click the email from here, not from your phone. Actually do it here because you're logged into Facebook here. So yeah, check that email here. I think it's in the social one, 17 new thing. It's that Facebook one there in the social tab. What's the social tab? Right there. That's the social tab. So actually, no, it's not. It's kind of the primary. I mean, it should go to. Yeah, but, but in that social one, you had all your Facebook ones going there. So go in, maybe going to refresh it, see if it, if it comes through. It should, it should be here now. So yeah, in that social, yeah, there you go. See all your Facebook ones are coming here into the social. So confirm now. And then now let's work out of this tab. So close out that other tab that's open and we're going to just work out of this one. Perfect. This is our new business manager. So this is where that we're, we're, this is where it all happens now. So here's what we're going to do from top to top to bottom on the left hand side, we're going to just go down from top to bottom. So click on, click on, let's go, let's go pages, let's go pages. And here we want to simply add our business page. So setting up a business manager, the way you can kind of look at it, the analogy I kind of give, hit cancel. Which one did you go with? Yeah, pages, you go to click add again. There's a few different options, but yeah, go ahead and go to request access. So it's actually, actually, I'm sorry, it's that top one. It's that top one, my bad. But as you, yeah, go ahead and type it in and you'll see it in the drop down, type in your name and then you'll see the drop down. Yeah, go with the drop down. Actually, no, go back. It was that drop down. So go back. Yeah, right there. Click on that one. Perfect. And then add page. So all we're doing here is we're connecting everything to the actual business manager. The business manager is its own entity, just like an LLC, very similar to an LLC. You have to connect everything to that LLC. Same thing here is the business manager is now the new LLC. So we just connected the business page and then you see your name there at the bottom and then the William, whoever the William is, who's that? Is that someone else working on the page? He set up my ad, the ads from the other page, the ads manager. Okay, cool. So then he's there on this one, that's fine. So and then Noah's there as well. So you're good there. So bookmark it here. This is the first bookmark. So go ahead and hit the star and name this one business settings. It's already there. It's in the FB business manager folder. So we're good. Perfect. This is the first bookmark. This is your business settings. There's your actual page. And then so now we're going to go down. So ad account, go ahead and click on ad account. And here this is no ad account to the left, we're going to just go straight down on the left hand side. So ad accounts, go ahead and create a new ad account. So this is, this is create a new one, the third one down, create a new ad account. This is where the ads will now be connected to. So whatever card, whatever credit card you put over here is, is where is the card that's going to be a charge for these new ads. So ad account name, give it the same name as you name your business. No one knows homes. We're going to name everything under the same name. No one knows homes. Cool. And then next and then yeah, you can just leave time zone. That's fine. And then for my business, yeah, perfect. My business create and then connect and then click on your name there in the top left, the circle, check that circle. And then down to the bottom right, full control. Hit that gray to blue, full control, manage ad account. Perfect. Assign. Okay. Cool. And then you can add payment info. I need that. I mean, it won't take it from the other account. This is a whole new account. So you don't want to, you don't want to, again, you don't want to run ads out of that other account anymore. Even, even I'm surprised at that, whoever you're, whoever you got running those ads, I'm surprised they're running it from your ad manager. That's it. I'm going to get my part. Yeah. Okay. Cool. Okay. So now here's, so here's the deal. From this, from this point on, you got, you got whoever running Facebook ads, you got them to support you. And then for sure you have me to support you. So that guy only does it once. Yeah. Okay. Cool. So from this point on, like, like always reach out to me, like for sure, I'm going to be available to answer any damn question about this whole entire platform. I know this shit pretty freaking well, been doing it forever. But every now and then, every now and then I'll get stumped on something random. And that's when you'll have to reach out to Facebook to find out what the hell is going on. Facebook, the first thing they're going to ask you is what is the ad account ID number? And that's your number right there. So at the top 11188, that's your ID number. So bookmark this page. This is ad accounts, ad accounts. Yeah. So yeah, we're, yeah, ad accounts. Yeah. Perfect. This is, this is our second bookmark. So right here, go ahead and click on ad assets. Let's see if there's anything we need to add, add assets right there at the top, right below the number. Yeah, click on that. See if there's anything here. Okay, cool. So nothing to add. And then just cancel. Okay, cool. So we're good with that. Now the Instagram accounts. So click on Instagram accounts to the left bottom left. And let's just connect your Instagram just so in the future, as we run Instagram ads, this is all connected. So here, I'll just walk you through the actual sign in and then we're, we're good. Go ahead and click on that circle right to the top. No one knows homes. Yeah. Check that circle and then finish. And all this stuff is a one time thing, man, but this is all the most important. This is the back end of it all. This has to all be set up. So switch to Instagram business for settings. Yeah. So go to switch and all that does is turn your personal profile into a business profile, which it doesn't look different at all. It just now gives you the ability to run ads from, from that account because it's a quote unquote professional now account or whatever the hell they call it. And here we go with business. Yeah, go to go to business next. Next. And then category I'm pretty sure real estate is, is in there. Um, yeah, real estate. Yeah. Perfect. Awesome. Now we're good here. So now you always want to add yourself. So add people. If you don't see your name there at the bottom, click on add people to the bottom right. Yeah. They wouldn't add yourself. So, um, click on, um, yeah, click on add people. You should see your name. Yeah. No, yeah. Click on the circle and then scroll to the very, very bottom. We need, um, actually where's the full that let's see go, go to the top. Just, I guess you got to check all of them. So go to just shade all the gray to blue. Yeah. Um, actually, I guess that's the top. I guess it's only the top one insights. Yeah, assign. Okay. Cool. We're good there. Okay. Done. And then add assets. I'm pretty sure you need to add the ad account to this account. So add assets at the top. No top right. Add assets. Yeah. Go ahead and click on that one and then, and then add perfect. So all that is is tying any ad that were to be ran through the Instagram account. It's tied to this ad account, to this credit card. So we're good there. Okay. So now, bottom left, let's scroll down and we don't need a bookmark this page. So data sources, let's go data sources. And then let's click on a pixels. This pixel is just a piece of code that you were, that you need to put on any webpage. So as you run ads and you're taking them to a webpage or website to capture a lead, this pixel would go on that webpage for tracking purposes. So no one knows homes, take away the S, take away the word pixel. It's all the same. We're going to just use the same name for all. No one knows homes. That's the name of our pixel. That's the name of our business manager. That's the name of our ad account. No one knows homes. Um, and then you can leave that part blank and then continue. So now, as we can, it'll be inactive. You'll see a red dot at the top. Um, it'll turn green. It'll be active once we actually put it on a page. And that's down the line is getting some type of landing page software. So, but go ahead and click on set up the pixel now, just so we go through the actual process. And then, and then the second one down manually add, yeah, click on that one. And then go and click. Here's what I would do just for the hell of it. Yeah. Click on the actual code there. Did you click on it already? Yeah. Click. Okay. Perfect. Now scroll down and then make sure turn that, that blue turn off, turn it, turn it off and then turn it back on. Make sure everything is blue right here. Okay. Do it one more time and then turn it back on. Okay. Perfect. Everything is blue. Okay. Now continue. So you copy that code at the top, right? Um, continue. No, you don't need to paste it in there. No, nothing goes there. Yeah, just, um, yeah, delete that. Okay. So now continue. Okay. Cool. And then, and then cancel. Okay. Awesome. So now you have that pixel. What I would do for the hell of it is I'd email it, email it to myself. So go ahead and just email that pixel. You have it copied. So just go ahead and email, email it to yourself and just name it Facebook pixel. So in the future, if anybody like needs to build a website for you or you're hiring someone to do landing pages for you or whatever, even your company remax, your website, if are you, I'd probably reach out to them and say, Hey, is there a way you could put my Facebook pixel on my remax website? Like that'd be great too. I don't know if they will do that, but, but there's a pixel on that remax website. I know that for sure. It's just not yours right now. So that's your pixel for any future websites. So now let's go back to the business manager. And, and so we don't need to bookmark it from, from, from, from here, I'll have you bookmark pixel from another page, but let's just keep going down on the bottom left. So business settings, the one that is open. Yeah, to the right. Yeah, business settings. Okay, cool. So now add people. So we need to add people. We need to make sure that your name is on everything. So Noah, check that circle full, full control, manage pixel. So shade that one to blue, the bottom gray to the right, full control. Yeah, assign. And let's see if there's any assets done. I think we need to tie the ad account to the pixel as well. Click on done. And then click on add assets to the right. Add assets. See if, yeah, go ahead and click on that one. So all we're doing is tying the ad account to the pixel as well. So we're just tying everything together. That's all we're doing. So click on done. And then we're good. We're good there. So now, now we have, we have custom conversions, but we're not going to do it from here. And then we have brand safety. So click on brand safety and then click on domains, brand safety, a little lower. So what Facebook requires now Facebook and Instagram is they require the website address that you're actually running ads to needs to be yours. So for example, the remix, your remix website, yeah, it might be customized. It might say noa.remaxx.com or whatever, but that's not Noah's website address, right? So you wouldn't be able to run ads to that remix, even if you wanted to the domain needs to be yours. So in this case, Noah, Noah knows homes.com. Where is that domain forwarding to it's going to a remix site? Yeah, it's going to your remix site, right? So that wouldn't be a website that you'd be running ads to. Because as I go to Noah knows homes.com, hey, I got an ad. I got a Facebook page that's through Boomtown. Yeah, but it's that's still not your domain. It's still Boomtown's domain. So in the future, as you run ads, you're going to be running ads to a landing page that you actually manage and run like your own landing page, your own webpage remix that website. Yes, it's yours, but it's not yours. You can't get to it. You can't change it. Yes, I can. You can get into the settings of that website and add your pixel. You can get into the settings of that website and change out the entire domain. You can. So as you go to note, watch, go to Noah knows homes.com and and I'll just show you. So as you navigate through your actual remix website, those links at the top need to remain Noah knows homes, which it doesn't. So as you click on anything, putting your address, go to go to click on next or whatever, like click on anything. So right now, it's Noah knows homes.com. But the moment you click on something that domain changes. So yeah, put in an address. Go go to the next page. Yeah. So just put in anything here. So as you as you search and you end up going to the next page. Okay. Well, then shit, I guess that is your domain. I was looking for remax at the top. So it's Noah knows homes.com forward slash homes dash four south. Well, then shit that here's now you could run it. Yeah. Okay. Well, then down. I wouldn't necessarily call this a lead page though, a lead capture page, like at all. But the fact that your domain is there at the top, then yeah, you can do this log into this at your pixel. There should be a setting where you can add your pixel and let's look at this other page real quick. Hang on one second. Okay. Actually, Noah, your home, your money.com. That's how I get business driven to my side. I'm partnered with another agent on this site. Okay. So whatever that domain is, yeah, put it up there and then and then watch. So if you hit the drop down, add a meta tag, hit that drop down. No, to the right, that drop down there. Yeah, it's the third one down. So DNS. So we need to get into the DNS records, the DNS settings of your domain. Right. And then once you get in there, then you'll see a list of these different records and we create a TXT record. And then we take number two, that bold link there, you just click on it. So instruction number two, click on that. Yeah, click. So that allowed you to copy it. Now you would take it over to Google and paste it in. And then you'd come over here and click on verify domain, the green button. And then now it's verified with Facebook. Where do I put it on Google? In the settings, in the settings of the DNS of the DNS settings of that domain, but we can't find it. So we'll get back to this part. So now to the bottom left, scroll down. You want to verify it or not? No, because you got to add it to the settings, which we can't do. So we'll come back to it for sure. But now over here on the left hand side, last one here is business info. Click on business info. And then here is what we need to fill out. So let's start at the top, edit the very, very top. And let's know what knows homes that stays the same primary page, type in your name at the bottom and then always go with the drop down. So right there, click that drop down, save. Okay, perfect. So now refresh the page. Now that profile picture will update. And now everything is connected to the new business page or your business page. So now we're good. So now the business details, legal name of business, you can do the same. No one knows homes. And then all this stuff is internal. So no one sees this part publicly at all. So yeah, put in your correct address and phone number and website address. All that is good. Now scroll down business verification status. You don't need to be verified. That's only for people selling physical products on Facebook. So you don't need that part. And then scroll down my info, you'll see that your business email is now verified or it would have said right there, not verified. So that's the supermost important is verifying that email. So we're good. Okay, we're good here. So now click on the three lines. Let's get out of the settings. We'll click on the three lines at the top left and let's go to ads manager. This is another bookmark over here. So as you run ads in the future, again, you had that that first initial account, which is where your your other ads click on no, is where those other ads were ran out of that was ran from your quote unquote ads manager. Now we have this new business manager click no. Now we have this new business setup. So now from this point on as I ran from this account, now you still have that other account hit the drop down to the top. No one knows homes. Click on that drop down, click on see more ad accounts. Your other account is there at the bottom. So that's where all the other ads are click on that one. This is where all the previous ads were. But what I'm advising you to do from this point on is no more ads out of this account. No more ads out of this one. And it's only because of the tracking. There's no tracking here. And we need all the tracking. So we're going to always run ads out of the top account. So go ahead and bookmark it. Yeah, click there put in bookmark it from here. So this is yeah, this is a bookmark and this is ads manager ads manager. Perfect done. And that's it. So now as we move forward, we'll click the green button and run ads. So now click on three lines and let's bookmark a few more. So we're going to bookmark. Let's go to go to billing go to billing. And then we're going to click on payment settings in the top right payment settings. Yeah, right there. Yeah, payment settings and then bookmark it from here. And this is just simply billing. Knowing your billing knowing that that amount throughout the month knowing what card is on file is super important. Like the last thing you want to do is wake up and Facebook smashed your card for 500 bucks. And you had no idea where the hell your balance was. Like that's the worst. So knowing where your balance is at throughout the month super important. And in the very, very beginning since this is a new ad account in the very beginning as you start to run ads, Facebook will hit that card every two bucks, like in the very, very beginning like every $2 every $2 you'll get another freaking transaction another hit from Facebook. But they only do that in the first it's like the first few like first four to five times. And then after that they raise your threshold to like 25 bucks. And then they'll start building the card throughout the month every $25. And then after that after they bill it a few times at that amount, then then you go to monthly billing and you're only billed once a month. Okay, so in the very beginning it's just on a few low amounts and then they take it to want to once a month. So that's a bookmark billing super important now click the three lines to the left and go to let's go to audiences. So this in the future is what it's all about is creating these audiences of people based on what they did they watched a movie or they watched a video they clicked on an ad they went to a website whatever all of that shit is tracked. And it's all put in a specific quote unquote audience. And so let's create one right now since we don't have any any real like videos out or anything like that we can still yeah click on that one. We'll still create an audience and just and we'll be able to bookmark it. So in the future as we move forward it's really website and video if you're doing any video ads then then video for sure but but website is something that you'll be building audiences around. And so that's just like your rematch site that you showed me your boomtown every time you click on something it's a different link right every time you click on something on that website. Each link should be its own audience so that'd be website. So we would take each link from every little damn tab and create an audience. And so that allows me to be super super ninja targeted with my ads. So for example go to your go to your go to your rematch phone or go to any of the other go to your boomtown whatever let me show you a quick example. This is this is this is where the this is what Facebook ads Instagram ads is all about it's all about audiences. So go to go to any of those websites. So as you come to this website boom that would be a custom audience. This custom audience are website visitors. They didn't click on anything else. They simply just landed here. They haven't entered their information. This is a web this is a website visitor. I would take that link at the top and name it website visitors. The moment someone clicks on something click on sell your home. The moment they click on something now they're on your house your your house your money.com forward slash sell. Now I would take that link and I would go set up a custom audience. Right. So now as I go run my future ad let's say for example I go run another another ad and I want to target only people who have landed on this specific page that would allow me to put out a very specific message. Hey guys this is Noah. Hey I notice you were on my cell page but for whatever reason you didn't put in your information. Let me tell you a little bit more about this and why you're going to want to fill it out now. That could be a very specific message going to a very specific audience. Right. That's what this shit is all about bro. It's all about taking these links at the top and segmenting the people that are landing on them. And that will that allows me to really narrow in my targeting to the right people and maybe even exclude people as well. Like as you fill out that form you go to the next page that next page would be called a lead. Like if I fill out all that shit and I click submit watch do it put a bunch of random shit actually you already have a bunch of stuff there put in um or yeah but put the address put a city and actually click that bottom at that bottom button. Let me show you this is another audience. So as someone comes here and they actually submit look at the link at the top click the blue button submit it look at the link at the top room town is going to call me I don't want to do that. Well put a different number put a different phone or put a bogus number no big deal you're not paying for this lead like this right you're just right it's not paint paper lead type of shit right is it or or here hold on but well it might be our partners trying to hate to do something's going to mess her up okay well then forget about it no no worries but all I'm saying is that when you click on that button at the bottom that link at the top changes right and so that link would be something around the lines of lead or thank you for filling out the form it'd be a confirmation page is what I'm saying so so let's say once you fill out that form and you click that blue button at the bottom the link at the top let's just say for example it turns into your house your home your your house your your money.com forward slash confirmation right because there we're just simply set directing them to a confirmation page right that's what the next page would be so that link is what I would set up an audience so go back to go back to the Facebook one go back to the business settings as manager at the top so I would take the next link no the as manager I know I'm trying to get to it okay that damn things in your way so so so in that case if someone filled out that form and they click that button and they land on the confirmation page that would be a website custom audience why in the hell is that so important because now I can take that audience and exclude them from seeing future ads they've already filled out the damn form they're already a lead why do they keep seeing my ads they don't need to right so this now allows you to either set up audiences to retarget in the future or set up audiences that need to be excluded from ads in the future and someone that fills out that form and lands on a confirmation page that's a lead they need to be excluded they don't need to see any more ads right so this is how you manage the budget for sure and this is how you segment the audience so so in your case with real estate yeah it'll be website and video if you ever put out video you could track those who watch your videos which is super super powerful so in this case let's just um let's just do we're gonna do actually we're not gonna do website now because we don't have we don't have the pixel on the page just yet so um actually you know what let's just let's just let's just do it for the hell of it even though the pixel's not there let's do website let's do website and let's go to let's let's go all website visitors hit that drop down yeah see the red dots there because the pixel is not on a page yet but once your pixels on a page that red dots green but here in the events go down to people who visited specific web pages we want to be specific on everything so hit the hit the drop down and go to specific yeah and then 30 days leave it leave it 30 Facebook will just start to accumulate people that have visited the page within the past 30 days that's fine and then the leave that as is and then right at the bottom at least one of these values that box you're going to click in that box and we're going to paste in a link so go to your website then no one knows our your money yeah go to the your money one or your home your money because that's the domain that that you're focused on so this right here let's um yeah so so go ahead and paste in take away the HTTPS you only need your domain yeah just the domain your yeah just from the y and on that's it okay perfect now scroll down and let's name this the audience name website visitors website visitors that's it and then create audience so now anyone that lands on this page is in this audience if they if they've landed on it within the past 30 days they're in this audience so again that would be used to continue to show future ads too because they haven't filled out the form so now we need we need that link on where they land when they actually felt the form so the confirmation link we're going to eventually need to fill out that form eventually because that link goes in that audience as well but for now I'll just keep it simple let's just let's just let's just put it there for now um so bookmark that page so go back and just and bookmark this page this page is custom audiences custom audiences audiences perfect done and then let's let's um let's click the three lines and we got like I think we got like one more bookmark or actually two more bookmarks and we're good so now click on events manager so we'll scroll down events manager once we install the pixel on a web page then this page will look a little different but right now it's going to be pretty blank I see so this is this is the pixel setup okay cool so bookmark it from here and then we'll rebookmark it once we actually install it so bookmark it name it pixel this is pixel perfect and then our last bookmark is hover over that blue triangle and then we want to click on custom conversions so custom convert yeah hover over that or click on it and we should see custom conversions okay perfect click on that and then bookmark it from here and we'll rebookmark this once we actually set up a custom conversion and let me let me explain to you real quick with a custom conversion so yeah save this one and let's see our bookmarks we should have we should have seven in there where's the folder how do we get to the folder actually at the very very top scroll back up to the very very top you see the little apple thing drop down go to the very very top of the page right there bookmarks right in the top bookmarks so right here we should have yeah the fb business manager folder so hover over that one at the bottom and we should have business settings add account adds manager billing info custom audiences pixel custom conversion that is it bro that's the top seven that's the only things you ever need to freaking know about about this damn platform and if someone else is managing it then they're all have been there as well so as we move forward what we're going to be doing is filling in the pixel filling in the custom conversion filling in the custom audiences and running ads out of the ads manager that's it there's nothing else really needs to know about this whole entire platform it's really those seven now when it comes to a custom conversion let me explain that real quick and how important this is that's why filling out that form is what we're going to need to do let me stop share let me share my screen and then and then that's kind of all I got for you for today let me share the screen and show you um yeah stop share let me um let me know if you can see my screen yeah okay so let's say for example let's say let's go to my newsfeed real quick let's just say I'm running a house on a list or running an ad on a listing right here goes here goes the ad let's let's just say this is the damn listing I click and I come over to the page right whatever page whatever boontown whatever any page let's say for example it's this page right here so I just clicked on the ad I came straight here get instant access to the price and photos of this property this link up here is a custom audience this is web page visitors but the moment I click on this blue button and I enter my name and email I then come to the second page now this second page is another link this link is now a custom audience and a custom conversion they're two different things the custom audience of this would be leads 777 Plaza Boulevard leads and we're naming that as our custom audience inside of Facebook and so Facebook is going to know that based on whoever lands on this link it's going to be tracked it's tracked from the pixel and it's tracked from the fact that we set up a specific custom audience so that's our leads now when it comes to a custom conversion let's say that's the ad and I'm going to ask you I'm going to always just ask ask it as a question I'm going to ask you a question when you're running an ad what is the number one objective and it's kind of a trick answer go ahead answer it okay so you let me let me ask it again let me say this you get one answer I'm going to ask it again what is the number one objective when running this ad get attention okay so you're you're rocking with that that that's your final answer well I guess yeah and I don't expect you to know everyone doesn't know it means it's just a trick question really but it's it's really it's really the fact it's really a specific question so your your answer is to get attention yeah grow attention to your product to your business okay cool so then facebook is going to get you to is going to get this ad because you're going to go with that objective to get attention and facebook's going to show it to 50 000 people but no one's going to opt in because all you asked for was attention okay well then shit you got a bunch of attention but that didn't do nothing for me ain't no one click ain't no one fill out the damn form all I got was attention now you would think that okay if I get a shitload of attention then someone's going to click on the damn thing you would think right you would think if I can get 10 000 people to watch my damn video I would think that someone would click on the damn thing but it's specific so I'm paying facebook to do a specific job for me and so if that job is to get attention well then shit facebook can get you attention the number one objective with the ad is conversion the number one objective is to capture the lead bottom line is to capture the lead so if I'm running an ad on a listing if I'm running an ad on an open house if I'm running an ad and I'm simply giving away a seller guide I'm targeting homeowners I'm educating people on what it takes to sell and I'm getting them I'm ethically bribing them to download my free seller's guide or buyer's guide whatever there has to be something some type of call to action the objective is to capture the lead so if that is the objective to capture the lead so then how does that happen a person has to click on the ad come over to the landing page remember the objective is to capture the lead so the person has to see the ad click on the ad come over to the first page actually click the button fill out the form click the button and land on the second page that's it so the number one objective is to get people to land on this page this is a custom conversion so that's why most don't capture leads because most would have said to get attention most would have said to click on my ad okay well then shit if your objective is to get people to click on the ad okay there's the ad I click and I came here that's all you asked for you asked for freaking people to click that's what you paid for but on the other hand what I'm asking for is I'm asking for a conversion I'm asking for a lead so I'm telling Facebook the exact link that someone has to land on in order for them to be a lead for me it's that link right there so it's my custom audience which is one thing people that land there is a lead but it's also my custom conversion telling Facebook about the most important page within my funnel my funnel is only two pages even with your other boomtown one it was that one page which is the form you fill out the form and then you click the blue button you land on the second page it's the same damn thing so it's the second page that's the most important that is our objective is to get people to land on the second page and Facebook needs to know that and that's our custom conversion the second page okay so eventually later on down the line let reach out to your partner and say hey I'm gonna fill out this form for that for testing purposes because I need to land on this second page to find out what that link is because that link is my custom audience that's how we track our lead conversion and that's also our custom conversion to let Facebook know it's all about getting people to that page can I make sense cool so that's it Noah that's it for today is just set up this business manager and just getting everything in position to successfully launch ads so our next call our next call is to actually is to actually run I don't think we ran you haven't ran you haven't ran a like at I think that's our next that's our third call so this page right here yeah perfect so our next next call whenever the hell whenever you can schedule but our next call is to take this 669 to 1600 and do it by tomorrow type of thing you know I mean so so whether we talk tomorrow whether we talk next week whatever but our next call is to run this like at spend maybe spend maybe 25 bucks on this one ad do it one time and just boost the hell out of that number okay are you gonna look up the domain stuff yeah yeah all yeah let me let me do some homework on that domain stuff and then just get our next call and we'll go from there all right thank you all right boss talk to you soon bye