MARK / GIUSTI "LA DOLCE VITA" Collection BY Max Pugh





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Uploaded on Jan 30, 2012

"La Dolce Vita" collection portrays the "Sweet Life" of Rome
and the Amalfi Coast during the 1950's and 1960's when the
Italian way of life and glamour influenced the world. This
was a time when film and cinematography depicted Italy's love
for the "Sweet Life" which soon became the priority of the
day. People not only wanted to live well but, wanted the best
of everything from fashion, art, automobiles and food. It
reflects a time when it was chic to take a bite out of life just
like sinking your teethe into a fully ripe peach.

Mark Farhat's third collection for MARK/GIUSTI-- La Dolce
Vita - is largely influenced by the hit film "La Dolce Vita" as
was characterized by lead Actor Marcello Mastroianni. This
"Jet-Setting" cinematic icon led the designer to create a
beautifully crafted centerpiece for Mark/Giusti -- the "Jet
Set" Cabin Bag. Mastroianni created a new look with a laid
back, care free attitude towards life that is still inspiring
men's style today.

Beautifully crafted bags with subtle detailing and
hand-drawn patterned linings took us back in history to the
Byzantine Empire where are art and craftsmanship worked
hand in hand and is the signature of every Mark/Giusti
collection. Beyond Fellini's cinematic references, further
inspiration for this collection has been derived from Mosaic
decorations found in the Basilica di San Marco in Venice and
is translated into the lining of each piece.

Colors for the "La Dolce Vita" collection are dominated by
the tonal black, Navy and White; expressing the designer's
intention to create harmony and balance between the pieces
and the colors of summer. "Seasonal colors balance like Yin
and Yang. In the summer, the eye craves freshness and
tonality to balance the bright days and sunshine. In the
winter, the eye craves color to compensate for the gloomy
grey climate" Says Mark Farhat

The collection is comprised of an extended line of luggage,
1940's inspired messenger bags, I-pad Covers and other small
leather accessories.

Designer & Creative Director: Mark Farhat
Styling: Mark Farhat
Videographer/Film Director: Max Pugh
Male Model: Corrin Varady - Founder at World Youth Education Trust
Female Model: Alina Katlobai at Nathalie's Agency - Beirut
Yacht: Ibrahim Farhat at Gulf Marine Services
Marina: Joseph Khoury - Dbayye/Lebanon




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