 What was the first dabble into testing your product, making sure you guys had something that was worth investing in and spending all your time, you know, obviously so much time and resources. But what was the first step? I'd say the first step. So we started planning in 2018. We sold our first cup of yogurt march of 2022. So this was four years of research, many different business plans. The last business plan that we officially jump started with was a 120 page plan that we presented to the bank or family or community. And so although we didn't officially try the product, we got to try a trial batch about four months before launching. And that trial batch was 14,000 yogurts that we couldn't sell. So we pedaled it around to different opportunities we wanted to connect with.