Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Dec 14, 2011
**UPDATE: NARRATED VERSION ADDED UNDER REPLIES**
Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.
Gold: Clio - PR Silver: Ad of the Year Bronze: Clio - Interactive Winner: Ad of the Month November Finalist: One Show
Creative Director: Wes Phelan Art Director: Dale Mullany Copywriter: Keith Manning Director: William Collinson D.O.P.: William Collinson Editor: William Collinson Agency Producer: Simone Bosman Music: Loyiso Madinga Photographer: Mike & Nick Retoucher: Darren Bell