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Wimpy Braille Burgers

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Published on Dec 14, 2011

**UPDATE: NARRATED VERSION ADDED UNDER REPLIES**

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.

Gold: Clio - PR
Silver: Ad of the Year
Bronze: Clio - Interactive
Winner: Ad of the Month November
Finalist: One Show

Creative Director: Wes Phelan
Art Director: Dale Mullany
Copywriter: Keith Manning
Director: William Collinson
D.O.P.: William Collinson
Editor: William Collinson
Agency Producer: Simone Bosman
Music: Loyiso Madinga
Photographer: Mike & Nick
Retoucher: Darren Bell

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