 I'm Cronin McNamara, founder and CEO of CREM Global, the organisers of the Predict Conference. I hosted the Data of Business Science panel at Predict this morning and we covered everything from how to get the culture of data into organisations right through to really good customer experience and Disney was brought up as a great company using customer experience and organisations are really putting their customers at the centre of everything and using data to inform those. They don't want to be data-led companies, they want to be data-informed companies, which is interesting as a distinction, which I think is a really good way of thinking about data in business. CREM is getting into the more data-gathering areas of projects these days and in particular we have new products and tools for a dietary data collection called CREM Diet and because the data is actually the most important part of any project and if you're missing good quality data it's very hard to use predictive models and analytics. So we find that companies now are requiring us to move back in the value chain towards data collection, data structuring, so therefore we've created user-friendly tools to allow them to engage thousands of consumers to gather their data in order to produce better products and better decisions around new product development and R&D for those industries.