 Hi there, my name's Phil Woodford and I'm the Course Director for CIM's program. Principle's a great copywriting. It's a regular fixture in our calendar. It's a course that attracts a lot of interest from people who maybe have been writing for some time but they want some reassurance they're doing the right kind of things and get some additional tips and advice. It also appeals I think to people who've been plunged into roles where they're expected to write for the first time. We start from fundamentals, the basic dos and don'ts for a copywriting. We look at the way in which writers change their copy to accommodate the audience and the way in which they might change tone of voice. We have a go at writing some headlines and we do a little whistle-stop tour through some different genres of writing. It's an interactive course. It works well on Zoom. I think it works well in real life as well so whichever option you choose, I hope you'll come away with some tips and guidance that will help you in your copywriting work.