 One of the problems that we see in analyzing the knowledge base of people and how that applies to what they choose to eat is they have very little knowledge about what they eat and the quality of what they eat. If we could provide them detailed information about exactly what they're eating then they would choose better diets. The quality of diets is in large part due to the ignorance of people about the quality of the foods that they're consuming. In general, when public health agencies examine diet quality in a population and seek answers to get a comprehensive intake of all of the essential nutrients in adequate amounts, they have to include foods that have a comprehensive high level of all of the essential nutrients in reasonable amounts relative to the calories. And when they do that analysis, the food classification that's most important is dairy products. Dairy products have that unique ability to deliver multiple nutrients at high levels relative to their calories. Dairy products end up being recommended at approximately three per day in order for the population to manage an optimal intake of all of their nutrients relative to calories. The product category that's most successful in delivering the nutrients, the most broadly appropriate distribution of people, is actually yogurt. One of the things that one would imagine being a goal for the world is to develop the technologies that every individual can know exactly what the quality of their own personal diet is. And once they knew what that diet quality was for them as they're consuming it they could begin to understand what would they need to change to improve it. If you did that, you wouldn't need recommendations for a population, you'd have information for each person. If we did that, we would dramatically change the quality of diets and the health of the population.