 Wow what's up everybody once again it's brand man Sean and today we're going over four tips to how to get a deal but this is from an A&R's perspective which A&R in particular that would be Riggs Morales vice president of A&R and artist development at Atlantic Records. He's been responsible for careers of multi-platinum artists like Eminem's 50 Cent D12 and others and the first thing that he says draws him to an artist personally is character or personality. He loves characters. If you think about Eminem, Eminem had a lot of characters and a lot of personality. Somebody who has a character that they created around themselves today would be somebody like Lil Yachty, MF Dinn would be old school and Doug has a lot of personality. Travis Scott of course those people that we've gone over recently. This does not mean you can have a unique personality but have trash music he's just saying that's what draws him personally into an artist. The second thing and you'll find this with so many A&R's is the live show. When an A&R comes to your live show whether you know they're there or not they're looking for owning the stage. Stage ownership performance really being an entertainer. A lot of people have great music but when they get on stage people get mad they even bought tickets. When you show you can engage people with a great show especially in an age where touring is the number one way that a lot of these companies are sure they'll get their money back they need you to have some level of good performance. Before I get to number four which I believe is the most important and insightful let's do number three which is stand out. He says more than anything try to do something different. He even expresses a pain with the fact that we're in an age where people really have the resources and the internet and so much access to do something different. However most people aren't really taking those risks or taking those chances and then the few people that seem to be a lot of them just don't happen to be good they're doing something different but different in a bad way because different is not always good. Keep that in mind if you don't know that and as I said saving the best for the last number four be a complete package. He even gets detailed into saying from your music to your artistic vision all the way to your team which a lot of artists forget about. He wants you to be the complete package before he steps into the picture that's why once again as we see these independent artists moving and having that leverage that first video right you have leverage an established fan base and you also have a team that can really help you take advantage and keep that ball rolling and then they come in to accelerate that they don't want to create your team. Most and ours now just went to enhance they're one of those like Mario level up type things you know what I mean that's it hit that subscribe