 Hello, I'm Julia Shalett, I'm known as Product Doctor and I've been practicing products since the mid 90s. I'm an experienced product leader and a claimed innovator, an award-winning author with success across a very diverse, broad range of different sectors. In this two-day online course we'll be working with proven models, tools and techniques to help you maximise the success of your products at all stages of the product life cycle. When look at lots of case studies, I'll share many of my own stories and help steer you away from the common pitfalls that I see many people fall into. We'll take from both traditional and modern products and innovation practice and you'll get a chance to work out which approaches and tools you want to take away to address your biggest product challenges. Just like each one of us, every organisation is different, there really is no one size that fits all. We'll go beyond maximising the product performance across the life cycle and go further into how to write and test our hypotheses to find out the good ideas and which ones to leave behind. We'll look at the part you can play in improving the decisions that your stakeholders make and we'll look at what you can do to keep true to what the customer wants while you also deliver value to the organisation, the Holy Grail, right? And attendees come from B2B and B2C environments, most already have some kind of product or proposition accountability because this is an intermediate course and they tell me in course feedback they most appreciate my depth of knowledge and the quality of delivery and what they value is the real-life examples that kind of bring the contents alive and the high level of interactivity throughout the two days and the practical tools which they tell me they start using immediately when they get back to the office. So come and join me and together we'll get immersed in the world of product.