 Welcome to JSA TV and JSA podcast the newsroom for telecom and data center professionals I'm Lauren Oland here in beautiful Honolulu, Hawaii for PTC 20 joining me now is Dean Nelson strategic advisor for Dean Nelson, Inc Welcome Dean. Thanks for having me. So Dean you've been an industry expert for more than 30 years. You left Uber last year So what are you up to now? So I spent 30 years in the industry. I literally started on my 21st birthday And I left on my 51st So I wanted to go into a different chapter because I've done eBay and PayPal and Sun Microsystems and Uber and a bunch of things And and had a really good time building infrastructure all over the world But now I wanted to be able to advise on trends and so four things that I'm actually working on within my consulting firm right now is Edge computing that's huge the data tsunami that's coming is going to really surprise people Edge computing also. So if you look at The amount of compute required at the edge, it's going to be huge digital labor is another one We're gonna be able to download digital employees So just think about that like the App Store I can select an employee a digital colleague and they will start to do all the automated work for me. It's already built Data centers themselves. So software defined data centers a huge one and then the best topic the sexiest topic is FinOps Yeah financials, you know, anyways, there is a taxonomy here that really is a game changer with how people approach Investments when it comes to infrastructure and how they can optimize and win Wonderful, you mentioned software to find networking So I want to ask you a question about a recent article that you were quoted in interglobex magazine Saying as quote bottom line that data centers need to drive options for customers that go against the last two decades of thinking Software defined is the future. So how do you define a software to find data center of the future? So software defined data center has been around since 2009 So the simple the simple layman's term is it's compute storage and networking that's orchestrated with software Meaning that drill virtualization and increased utilization across the board But the problem is that it's missing an element. So compute storage networking and facilities So if you look at the data centers underneath They have not done the same optimizations that have happened and making shared platforms above So software defined data center requires software to find power For the facilities element soft to find cooling and local energy storage to give you an example of that one If I've got a megawatt of capacity I have to build another megawatt of capacity for redundancy and then I've got swing capacity as well Well, that first megawatt they usually use on average 50% of it So theoretically I have 75% of the capacity that's never used in the year And then outages and data centers happen maybe less than 1% of the year and they don't impact everything So you have all the standard capacity What if you could take that capacity and be able to use it for workload? That means that you could double the amount of capacity you can consume or sell with no additional capital investment We have to we have to be able to enable software to take control of facilities That will enable those large shared platforms to include that facility element in then dynamically every day center and plan It will get more efficient And you were the lunchpin pulling all this together with the companies and other partners that that are making this happen Yeah, the important the important part for me is that the trend here is around software to find data center Everyone's been talking about it for a decade, but we haven't done anything real when it comes down into the facility So I'm championing this because I care very much about the efficiency of our industry I also know that there is a race to zero right now Strantic capacity and all these colos and everybody else are trying to figure out how to lower the cost per kilowatt They're reaching the bottom the floor because you invest this one unless you compromise redundancy and Have less redundancy you're not going to be able to lower it further So this suddenly opens up where they increase their margin and they can have more capacity and they've increased their resiliency Well, as we wrap up what is next for the man and the brand? I know what you're with infrastructure maces leading the charge there and then also Dean Nelson Inc. For me, I'm going to continue working on these pieces I do want to shout out one thing to the industry though from a trend Every one of us should be focusing on making every transaction on the internet green Every one of us are making decisions to have that happen And so kudos to Microsoft with what they just did they put out there They're gonna be carbon negative by 2030 and then they're gonna be repaying all of their carbon back by 2050 since 1975 The bar has just been set every company out there You need to be as good as Microsoft nice work Satya and team you heard it here first All right Dean. Thank you work can folks learn more about you and your exciting work They can email me at innovate at Dean Nelson comm or just go to Dean Nelson comm Thank you Dean for joining us. We appreciate it and thank you viewers for joining us on JSA TV and JSA podcast. Happy networking