 Okay, welcome back everyone, this is Angles the Cube. Welcome to San Francisco Live, this is Silicon Angles the Cube, our flagship program, we go out to the events and expect you to see them for the noise. I'm John Furrier, the founder of Silicon Angle, we're live at the Amazon Summit. This is not the big show for Amazon, this is really about opening the kimono on product features and also targeting developers and business folks about Amazon solutions. John Furrier, the host with Jeff Frick, my co-host this week, Dave Vellante is on a plane. Jeff, something in for Dave Vellante. Yeah, trying to keep the seat warm John, but Dave and I were here last year at AWS Summit in San Francisco, so I'm curious to talk to our guest today, kind of what's changed in that year. We just watched the keynote, Andy Jassy was up there, really killing it, I've got some great notes that this is the eighth year, they said the eight years young for Amazon AWS services and it's interesting, there's a lot of new announcements going on in the marketplace. Cisco just announced their cloud offering, they've been at it for a while and some really great items out of the keynote, just the relentless pace of innovation, the relentless pace, I think he said there's 42nd cost reduction since they've been getting at it, it's pretty exciting. Yeah, I mean folks, this is a really big show for many reasons, one it's kind of a mellow, it's not a big fanfare, there's some marketing stuff being sprinkled around, but Andy Jassy, the senior vice president, the leader of Amazon has put this team together eight years ago, basically a startup and then a startup, essentially like a series A fund and they got a bunch of people, I'm getting some confirmation what those exact numbers are, but since then they built a platform from scratch for themselves, for the market, at that time Jeff was a dot com bubble burst, they were really at the beginning, present at creation of this new agile mindset, this is the DevOps culture, this is a massive sea change and what cloud computing is doing is changing the game as the printing press for the modern era is changing the game on business, how business is structured, how they're organizing their value activities, everything about a business is completely changing because of cloud computing and Amazon is by far the leader in public cloud, they are just continuing to put on the features and really it's about how much market will they take in the enterprise, right now they own the public cloud, all developers use Amazon, now the clouds are emerging, you see IBM, you see Rackspace and Overstack, you see Cisco launching a billion dollar cloud, all these guys have been forced to make a move, HP's got a cloud, IBM, Cisco's now throwing a billion dollars to cloud, Jeff, this is absolutely a real force, Amazon is the tidal wave that's hitting the beach and the question is how much of that beach will they take in the enterprise and modern business, is going to be a function of how fast the competition, the incumbents can put up a seawall and block that and there are a lot of issues, so Amazon is truly not ready for the enterprise but what you're hearing today and you're going to hear more and more from Amazon is completely incremental improvement on enterprise features, you're hearing the number three software vendor came for the exorbitant Zach Phillips announcing support, Amazon is marching, just moving the ball down the field as we use the football analogies, moving the chains, first and ten and throw the ball, they run the ball, mixing up their plays but one thing is clear, they are rolling out new stuff, they're talking about stuff, little features, new product introductions and iterations, so Amazon's strategy is clear, pedal to the metal, keep the competition in the rear view mirror and take as much territory as possible in the enterprise. Yeah, what's interesting too, John, a couple things from the keynote is they really use kind of the DevOps way of doing things that are bringing that into the enterprise in a way that you couldn't do before, I think Andy Jassy said that traditionally it would take eight to ten weeks to get a new server spun up to do an experiment and in a world of really experimentation, A-B testing, trying things out to be able to spin up more resource and try things and use data, the connection with big data, John, I think is great because we often separate the two but business is really running in an agile way based on data, doing experimentation, doing A-B testing and then taking things down that don't work. Their NASCAR slide was impressive, hundreds of thousands of customers, I think he said in just under 200 countries, they're coming out with new revs of some of the earlier instances with higher computing and then they're coming up now with specialty flavors of their core services, specialized around IO, specialized around memory, specialized around storage. So they just continue this relentless pace of innovation, both with their own services and really trying to enable that in the enterprise to do things in a way that they could never do it before, really tying in data, experimenting, spinning things up, spinning things down, really being agile in the way they serve their customers as well as the way Amazon is agile in the way they deliver their services. Well this is theCUBE, this is season five for theCUBE, we've interviewed over 3,000 people live, 3,200 people live here inside theCUBE. Again our fifth season, Jeff, continuing span, we're going to do much more shows this year, all the Amazon shows, all the cloud shows, we're trying to get the Microsoft TechEd folks to jump on board, that would give us the full cloud circuit, they're the only ones kind of left standing, we haven't gotten to bring theCUBE to yet, but this is really about what we do, we want to bring action to you, we want to go where the action is, no stories too small, no interviews too big or small, we'll go where the action is, that's what we do, this is what theCUBE is, we're here live at the San Francisco, Moscone Center at the Amazon Summit, kind of all about learning the cloud, this is about business people, geeks, tinkering under the hood, building out the new cloud apps, and we have theCUBE here, also go to crowdchat.net slash aws summit, we have a live crowd chat, which is a social chat for LinkedIn, Facebook and Twitter users, kind of like a tweet chat, share your thoughts on crowdchat.net slash aws summit, we're going to be documenting that, some great tweets are already coming in on the crowd chat, Jeff, one was a quote that said, friends don't let friends build data centers, kind of playing on the don't friends drive drunk. I actually like that soundbite, but it's totally bullshit, I mean, come on, data centers are not going away, I talked with George Sleshman at IO data centers in Arizona, the folks at Switch, and I'm telling you right now that what you're seeing is a cloud integration to the data center, Amazon is a data center connector, the data center with all the flare, hey, killing the data center, not going to happen, you can't have a software defined data center without a data center, and I think what you're going to see, Jeff, is a changing of what a data center looks like. It's going to look differently, it's going to have different components, but at the end of the day, it's going to be powering the facility of where the workers are. Now, yeah, certainly cloud will be bigger, but the data center's not going away, so that's good rhetoric and good fodder for Amazon to throw out there, there's some red meat around their disruption, but really it's also the innovation. Amazon is disrupting and innovating at the same time, this is why they're an important company to watch, they are the modern era, the catalyst of change, the disruption, they're commoditizing lower in cost, but at the same time, they're disrupting and innovating. It's very rare in the computer revolution business cycles that I've seen live that you've seen, Jeff, companies do both. So that's really the story, we're going to be covering it live. The guests are here, let's get ready to jump to our first segment, so we'll be right back with our first guest, live from Moscone Center, Amazon Summit, San Francisco, 2014, we'll be right back.