 Well, my name is Sanchali Arora and will be an honor to be your host for the entire day Now I would like to invite on forum a doctor Anurag Bhattra chairman and editor-in-chief BW business world and exchange for media to deliver the welcome address Amongst of course everyone putting their hands together An exchange for media to welcome first the honourable Member of Parliament in the Australian Parliament his former minister and he's Done significant work in making sure that the publishers in the media Ecosystem is equipped able to all stakeholders. I must also welcome the chairman of he's a host but you know Protocol must be followed. So I must welcome. Mr. Tanmay Maheshwari was the chairman of DNPA and he's the chairman and MD of Amarujala so Under his leadership DNPA has put this together I would also like to acknowledge the efforts of Mr. DJ Narayan Who's been my friend for 27 28 years who one day called me and said let's collaborate I remember Rajeev Verma who in my view was the best CEO's media has had in the last 20 years Also had called me two years back and said Anurag. We must collaborate on this So DJ, it's your vision and your and Sujata's efforts Along with the exchange for media team that have made this possible today We have Mr. Sukumar Ranganathan who's the editor-in-chief of Hindustan Times and among the finest and highest integrity Editorial heads of any organization in India Suku. Thank you for being on time. It's winter. We also have leaders from the media industry CEOs Promoters I can see Mr. Avinash Pandey who's the CEO of AVP news network Mr. Puneet Jain who's the CEO of a digital business miss Rachna Burman who's written on media and has been In senior leadership positions in times of India. I don't know our current position all these speakers who are here and everyone who's watching on the Broadcast I just want to say that the last three months three years of COVID have made sure that digital has become the first choice for most consumers of content whether in the text form audio form or the video form and I must say mr. Fletcher that India is a country. It's not an either or country I must tell you that the newspaper owners the newspaper publishers the magazine publishers face a challenge of rising newsprint costs, but on revenues They have continued to grow in the last 12-15 months So their challenges come from the rise in newsprint costs and not from revenues the revenues in print Continue to grow the revenues in digital continue to grow the revenues in television continue to grow So clearly India is not a Or and or country, you know, it is an and and country Everything is growing Newspapers still have a lot of penetration to achieve for a lot of readers newspapers continue to be the number one choice and the newspapers like Hindustan Times You know TV broadcasters like ABP have morphed them into digital first players I know that this digital push of Hindustan Times is Working out very well as an example because Sukhu is there the DNP's mission is to help the digital publishers grow and create the right policy framework along with the government stakeholders to Provide a level playing field to all the publishers and be an enabler in this fast-changing ecosystem Today's initiative is a small step in that. I hope and I'm sure the DNP a conference Will become an annual conference and will be bigger grander and we'll have you have every year this year. We also Under the edges of DNP a start the e4m DNPA governance awards These are digital governance awards. We will be giving awards in eight categories in the evening She rajeev some to shake her G will join Virtually to be the chief guest the jury chair mr. Sunil Arora and mr. Esra, we will also join along with other jury members Najma the and Dr. Mitra So we'll be giving away those awards these awards have been done through a jury process And when you see the winners tonight You'll see that the government of India and the policy makers are doing a great job in enabling an ecosystem That helps digital grow to the next level. I don't want to stand between you and the speakers, but I would like to Express my gratitude to all the publishers for doing what they do They not only build businesses, but they build aspirations bring the right information to readers and digital There I say is more bold than sometimes the other media platforms So digital is truly representative of the bold Audiences that it serves DNP has done the right thing by Instituting this conference and instituting these awards Kudos to you for being part of the inaugural cohort. God bless you. Thank you