 So my whole strategy rolling out, right? Very first ad, very first part of the campaign. Let's call this week number one. Week number one is the like ad, right? We got that out the way. That's when you should run that like ad, get their likes to a few thousand likes and then follow up with the next appointment to get them on a retainer. And the retainer is gonna consist of that next ad. So let's call that Facebook ad number two. That's the intro video. So the reason why you wanna do that is because Facebook ads, a lot of people think that they can just run one ad and capture a shitload of leads. Like it doesn't happen that way. That's why the Facebook pixel is so important. That pixel has to start grabbing data. Facebook doesn't know exactly who your ideal client is. Now you can tell them the audience, okay, we wanna follow people or we wanna target people who are interested in insurance. You could tell Facebook that but to find the people that actually resonate with you, that's a different question. That's a different top, that's something different. I can find you someone that's interested in hamburgers. But if I have a hamburger restaurant, how does Facebook know that they're gonna like my hamburgers? Like they don't know that. Facebook can find you people who love hamburgers but to like your hamburger, you have a different restaurant bro, right? So that's why the pixel is so important. So Facebook can start grabbing the data but when it comes to video, that's why video is so important. So you can start capturing the audience of people who are watching your video. So that's why with Facebook ads, it's like dating. Facebook ads is like dating. Like if you were gonna, like if I, let's just put it this way bro, some random chick, right? If I was gonna take, if I met some random chick at a bar and I started spitting game and giving her some lines and telling her how beautiful she was and how I wanted to freaking take her out. If I met that chick at the bar right now and I took her out of the bar and threw her in my back seat. Now some girls are down, right? Some girls are down shit, let's just keep it real. Some girls are down jumping my back seat right away after the bar but not all of them, not the best ones out there. The best ones out there are gonna want you to date them. The best ones out there are gonna give you their phone number and maybe call them tomorrow and maybe go out for coffee. Maybe the next day you go out for lunch. Maybe the next day you go to dinner and then maybe she's jumping in the back seat, right? But she's not jumping in the back seat if she's a good woman. She's not jumping in the back seat right away. With Facebook ads is the same thing. It's like, you can't throw a conversions ad out right away when they don't even know you. That's why the very next ad is video views. All we wanna do is simply introduce ourselves. So click the green button. This next ad after we do the like ad is just a simple hello. It's not saying jump in the back seat just yet. Conversions is jumping the back seat. Video views is just saying hello. Hello, I wanna introduce myself. Let me tell you a little bit about my background, my experience and why I'm so excited to help people, blah, blah, blah. And that can be like a two minute friendly video. It's not a pitch. It's not saying, hey, you know, call me. I'm gonna freaking give you the best rate ever. It's not a pitch. It's an intro. And again, the strategy behind that. So the very next ad is video views. So the strategy is to warm the audience up. You're gonna tell Facebook, hey, I'm targeting people who are interested in insurance. But when you run your video ad and they start to capture the audience of thousands of people who actually watch it, now they're getting an idea of who your ideal client is because these people, these 3,000 people actually watched your video. Now the other 100,000 people that you were targeting in the audience, they didn't watch it. But that's- So am I targeting cold audience? Like- Yes, this is all cold. That's why this is the beginning. You're targeting a cold ass market. No one knows you. Okay. So that's why video views is a good strategy to run out. Video views, and again, the only objective is to capture an audience, is to create a custom audience of those who watch 25% of it. Then after this, then I can go on to the third ad, week number three, then I can go week number four, week number five, and just keep running conversion ads, retargeting the people who are watching my videos. Because now I'm creating custom audiences. So hold on. So video number two is intro video. Video views. Yeah, intro video, video views. Okay, and then when it comes to the week three, I create new ad and I turn off the video number two. Is that correct? Or I keep- Yes, you can do that, but you know what? Here's what I also find out that really works as well. Video views, this intro video, you don't have to put- Oh, I'll keep that forever. Yeah, you don't have to put a lot of money to it. Like you can let it run forever at a low budget. That's it, yeah, yeah, yeah. And then all this retarget the people who are watching it. So video, or ad number three, ad number four, ad number five, ad number nine, you keep retargeting the people who are watching your video. What would be the video number three then? Here's how you wanna lay it out. Every week, again, you wanna get the client in the mindset of doing a new video, right? And every week, every week, this is a good question that you're bringing up. Every week you wanna stay on the same topic and every week you wanna start doing educational type of videos. Not where you're pitching a rate, not where you're pitching, you know, call me, I'll give you the best plan ever. No, that's a pitch. You don't wanna pitch, you wanna educate. So if life insurance is what we're talking about, keep giving me tips. Every week, give me a new tip on life insurance. Every week, educate me on something different about life insurance. They're education-based videos. But as I mentioned before, at the end of the video, at the end of the video, there's always a call to action. So at the end of the video, hey guys, and by the way, if you'd like to download my free 2021 life insurance guide, in this guide, we go over the different premiums and what you and your family can benefit for choosing different plans. Click learn more. So now it's not, the intro video is send message. The button, the call to action button, is send message on the intro video. But week number three and on, it's now learn more because now we're going to conversion ads and now we're running it to our squeeze page. So at the end of the video, it's always, hey guys, and don't forget to click learn more. It'll take you straight to my webpage where you can download your free life insurance guide. In this guide, I cover this, this, this, and this. You can download your free copy now. Click learn more. See you guys there. And I'm just targeting people who saw my intro video. Is that correct? That and you're going to continue to target the cold market. So every week you're targeting, you're targeting different, different interests. No, no, no, third video, video number three. That's not intro. Yes, you're retargeting the intro viewers always. You're going to always target other audiences as well, which I'll show you on our next call. So I will not exclude. Okay, okay. Yeah, so you'll always retarget your video views. You'll always retarget that custom audience, 25%. You're going to always retarget them. You're going to always retarget your website visitors. Right? You're going to always exclude your leads, the custom audience, the leads. You're going to always exclude them. But every week, yeah, you're targeting different audiences. You're targeting different cold audiences, which we'll get into on our next call. But yes, you're always targeting these video viewers. Yes, always. Okay, perfect. Yeah, it's making sense. It's making sense. I know. And I bring up the whole dating and throwing the girl in the back seat, because again, that's how Facebook ads work. People have to see you. They have to see you. They have to keep seeing you. You know what I mean? That's why running a new ad is very important. A different ad is very important because they have to keep seeing you. And as long as you're creating the custom audiences around these videos, now the custom audience, it's not just based on the video view, the intro video. The custom audience of the video, the 25%, that's going to be, we're going to create a custom audience around every video. So it's only the first one though, that's video views. But as I run the next ad, ad number two, ad number three, ad number four, I'm running conversions. So hit the X, hit the X, X out of this, hit the green button again and go back, go, yeah, hit the green, yeah, click, close and click the green button. So ad number two and on, it's going to always be a video. We always want to try to run a video, a video, but it's not video views. It's only video views for the first one. Oh, I see, no. That's the intro. I want to get thousands of people to see that. That's the whole objective with that one is to get thousands of people to see it. But when I go run video ad number three, let's call it week three. Week three and on, it's all conversions, but they're also videos. So what I'm also going to do is I'm going to keep creating my custom audiences. I'm going to keep creating audiences the 25% around every video, but I'm running conversions. Week number three and on, I'm running conversions because now I'm telling them to click learn more. In the video, now I'm telling them to click learn more. So it's conversions, but I'm retargeting everyone who's been watching all my week. Let's say I'm on week number nine. If I'm on week number nine, ad number nine, and for the past eight weeks I ran video ads, I should now have eight custom audiences, 25%ers. And now I'm on week number nine. So now I'm going to retarget all of those audiences. And I'm going to continue to target my cold market. I'm going to continue to target the market for sure, but I'm also retargeting all eight audiences that watched 25% of all my last eight videos. Okay, okay, making sense. That's how you create this omnipresence. That's how you create this type of brand where people keep seeing you. Man, so you can literally make any business, I mean, I don't want to say famous, but well known. Bro, bro, you couldn't have said it better. That's why when I talk about it, when I'm talking to a local business owner, and they're only focused on their local area, like a restaurant or like a yoga studio, when I'm talking to a business or a real estate agent, like life insurance, you can deal with clients anywhere. So life insurance is pretty nationwide, but if you're a local real estate agent, grocery store or restaurant, that's my strategy. A grocery store or restaurant, hell yeah, bro. You can make that person famous. You can make that business famous because you're targeting such a small area. And if I keep running ads all the time to everyone in this small area, they're gonna freaking keep seeing me. Hell yeah, I don't need 24 miles if you have a grocery store or restaurant, like. Hell yeah, that's why life insurance, life insurance, this will be your test run because you're an actual agent, so you have the experience and you have these clients. To be honest, maybe just for myself and maybe for a few of my friends. More I think about it, like the life insurance leads and all that, it is tricky. It's not that bad though, but there are very better opportunities out there. Life insurance, life insurance, any other business is almost better than the life insurance. And restaurants, they can really use the help right now and they're easy. They're very, very easy to run ads for. And they have the budget. Now some of them don't have the budget right now because of bullshit times that we're going through, but they normally do, they normally do. Great, for them, I mean, not great for them, especially if you go online now, it's about delivery because you can go into the restaurant to sit down and then have somebody sitting next to you, only if it does not stick. Yeah, yeah, yeah. But these people, they need to be advertising online more than ever, more than ever. And that's why, like another tip I can give you before we kind of change the gear here. One, as you're rolling out, as you're starting out, as you're starting to get to know this stuff and as you're learning everything and as you're going to go out and get clients. This is just something to keep in mind because of my experience with real estate agents, for example, if I were to start all over, I would have probably went after a different business. Now, I'm just like you. The reason why you're going after insurance agents is because you come from the industry. I went after real estate agents. What's that? That's a great point. And I know you wouldn't go after them. And even now I'm thinking, should I go after insurance agent? And like you said, the only reason I'm going after them because I'm the one. Yeah, yeah, yeah. So here's what I'm saying. That's me with real estate as well. The only reason why I went after real estate agents, I've been doing that since 2016. Still to this day, I just go after real estate agents. But the only reason why it's because I came from the industry. That's the only reason why. But now if I were to really look at it differently and if I were to start all over, and this is the advice that I give new people, you want to look at small business owners that actually have cash flow. A grocery store, cash flow. A restaurant, cash flow. Now, businesses today are hurting, right? But these are typical businesses that are always cash flowing every day. Money is coming in every day. With an insurance agent, money is not coming in every day. With a real estate agent, money is not coming in every day. That's it. That's exactly why I'm not going to even waste my time. I'm going to do insurance just for myself. I'm going to start a campaign for myself, try to get the leads, and then go from there. But all this energy, I'm going to focus on restaurants and the grocery stores. Oh, man, bro, we'll be talking a lot more because I want to help you with all that. Like that's simple. That's super simple. That's super simple. That's super simple. And they have cash flow. They have cash flow. So that's good. There are like thousands of them just in my store. I live on Main Street, right next to the bottom bridge. Man, bro, you can do very, very well, bro. Just a few clients. You don't need all of them. Just a few. Just a few. A few paying you a good amount. And I know for a fact that, again, a lot of businesses are hurting right now, but at the same time with what you can perform, with the services that you can deliver, and what I can teach you with running those types of ads, you can for sure, for sure, for sure, require a minimum of, let's just call it, a minimum of 2,500 a month. Well, that's great that I would love that. But like I said, I need to build the confidence and the confidence to build confidence. You need to be successful. So I need like few clients. I don't even mind to working not for free, but for minimum, which is $400 a month. Just, you know what I mean? Just for me to get familiar and boost my confidence. And after that, I wouldn't mind to go after like 2,500 a month. Yes, man. Yes. You'll get there. You'll get there. So this strategy right here, man, again, start with video views. The whole objective is to capture the audience and then retarget them with conversion ads from that point on. So, and this can apply for anyone, any business owner where you're just introducing yourself. Pull out your cell phone. It doesn't have to be a fancy video at all. A simple cell phone video. Hey guys, this is David. Just want to introduce myself. I am your local insurance agent. I've been in the insurance agents in the insurance industry for the past 15 years. I love what I do. And I'm super excited about what we got going on. Like it's simple intro video, bro, like on your cell phone. That's the first ad. That's video views. Okay. Keep it simple. Okay. That's called audience just to see who's going to be attracted to it. And then we create. Okay. So video three will be conversions and customer views. But as I mentioned, as you go into the next ad, which would be conversions, now the button is learn more. Now at the end of that video, you tell the client at the end of your video at the last 10 seconds, make sure there's a call to action, which you would say, click learn more. So the client in the video, you in the video, you introducing yourself in the video, the intro, that's one. But now we're on week number two. Now we're talking about, now we're given a tip on life insurance. That's a different, that's not the intro video no more. In the intro video, there's no learn more. In the intro video, it's not clicking. Just hold. Just hold. Right? I understand. It's just, it's just, hello, here's my name. You know, here's who I am. That's video views. That's the intro, but the second ad is conversions. Now we're talking click learn more. And again, that's every ad from that point on. So when they do a video, always tell them, hey man, at the end of the video, make sure you're saying to click learn more to download your life insurance guide. Make sure you're always saying that at the end of your video for ad number two and on. And then again, with all the videos, you're gonna create custom audiences around video views, around 25% of people who watch the video, every video from that point on. All right, all right, I understand. All right, so same thing you can do for a grocery store. I mean, the same thing, exactly. Same thing, same thing. Yep, yep, video view, start with, and then retarget with conversions. Oh, great, perfect.