 What a 90 minute workshop is, is you are going to help a small group of people get a very specific result over a 90 minute live workshop. Could be a little longer than that, but I found 90 minutes is around the sweet spot. So the reason these 90 minute workshops are so good is because you get to communicate with your clients and your customers on these live workshops. You get to talk to them, answer questions, and especially if you're selling something like one-on-one coaching or a group coaching program or even a service on the back end. A 90 minute workshop is a great way to build rapport and trust with your potential clients. If you have a service, a coaching program, consulting, or a higher ticket course, at the end of this workshop, you can invite those people to check out one of those offers. And they're a lot more likely to buy that rather than a cold prospect who comes through a Facebook ad or a YouTube ad. So another good thing about these 90 minute workshops is you can do it live, you can record it on Zoom, and then you can take that recording and turn it into an automated evergreen digital product that just sells every day and you don't have to do it live.