 And just a quick story, I was running a or I'm still running a product kind of like round table with different product leaders and one of the topics that that or one of the insights that was presented or was provided was product people have product, you know, like we have product myopia, right. So we we love our own things and then and that bias kind of like blinds us from the main problem that our customers are facing right. So we're not we're not really hearing the problem. We're almost like, okay, well, this is how this is my product and it's going to solve your problem, but we're not really understanding. Or we're limiting our focus to the things that we like that gets associated with our product instead of, you know, like really fixing the challenges and desires and needs and problems of the customer, right.