 Next is a confirmation of council appointments city attorney. This is was introduced at the last regular meeting Robert Ranked to be considered for appointment to the housing authority to fill the unexpired term of Barbara Knauf whose term expires for 23-2018 Oliver and Hammond. Thank you. Mr. Mayor move to confirm Thank you for that motion and support That's before us. Is there any discussion? Seeing none. Will the clerk please call the roll in passage. It didn't come up for some reason, but I 13 eyes. City attorney The members Appointment to the business improvement district Pamela Butler channel business owner Eileen Simmons property owner William Holbrook property owner Tyler Ott business owner and Chad Pellecek City government sign by the mayor Alderman Hammond, thank you, miss mayor move to confirm second. Thank you for that motion and support with the clerk Okay All those in favor, please signify by calling I Opposed motion passes Next is a special program Amy Wilson the director of tourism and planning for the Chamber of Commerce and Tourism is here to tell us about the 2015 Sheboygan tourism marketing plan Welcome Amy. Hello. Good evening. I Gave you all a packet of slides so you can follow along a little bit easier Tonight I'm just gonna give you a broad overview of the marketing strategy for 2015 if you'd like to discuss anything more detailed We do have a much more detailed plan that we follow in the office with our day-to-day strategies and our goals But we'll start with the first slide which is I'm gonna read these some across the top first and then the bottom on each page So these are just trends that we have right now. These are the trends. We look at when we're doing the marketing plan Generally, they come out in May every year for the prior year So we're kind of usually a little bit behind because we get these trends from the state from the third-party Marketing company that they hire in research company to look at the economic status of in the state in each county So as we look at visits to Wisconsin destinations between 2012 and 13 They were up 3.5 percent Hotel room demand grew by 2.7 percent average daily rate increased 3 percent and overall hotel room across the state was up 5.7 percent. So this tells us everything's on the rise right now In 2000 and actually this is true pretty much every year leisure travel comprises about 88 percent of visitor spending in Wisconsin So leisure travel is the highest market the largest market that we can shoot forward and target overnight visitors Compries about sixty seven percent of our visitors spending at seven point three billion across the state Day visitors about three point six billion The visitors spend about two point seven billion a year on lodging That's an increase of over four percent from last year and 2.7 was spent on food and beverage and that's a six percent increase from the prior year What's interesting is this is the first time that food and beverage has actually matched lodging It's usually a lot lower. So this tells us that everyone's going for the food and beverage and culinary experience Retail captured about two point three billion and that's also on the rise to a two point three percent and visitor spending for entertainment and recreation increased six point three percent tolling about one point four million or billion now the difference here is that The the last line recreation That's what we really look at because in our area our largest tourism asset is the outdoor experience and the lake So that's what we're pushing So if we go to the next page, you can see the nine-year room tax trend for the city of Sheboygan You can see kind of down by 2009 and 2010 where the recession hit that doesn't look any different than anywhere else across the state everything kind of taint But between 2011 when we kicked off the first marketing plan for tourism and between then and 2013 city room tax is increased by over 38 percent for this year our quarter one is up 7.47 percent quarter two is up 9.53 percent over last year and we just received quarter three room tax today and that's up 8.75 percent over last year if we look at the next slide where the chart is You'll see everything marked in pink. Those are projected numbers We don't have quarter four in obviously yet for this year and 2015 is projected if you look at the boxes in yellow those are the largest quarters on record So this year it looks like we're having a record breaking year right now, which is very good on the next slide We'll talk about the 2015 projections a little bit though We always project a little low to avoid risk One of the reasons for that is if anything were to happen beyond our control We don't want to commit money out to media contracts or buys that we don't have coming in so we we project a little conservative So city room tech projections for 2014 are a little bit more robust than they have been in the past And that's because now we're showing a two-year trend where we're hitting over 380,000 and collected room tax and we're projecting Actually for 2015 actually this is our third year. We'll hit over 380. So for 2015 we're projecting 370,000 so we are a little conservative. We're really hoped to go over that 380 mark But just in case this is a little bit different than 2014 this year when we didn't have that trend We projected about 353 to come in and we're gonna hit that 380 again third year in a row So and that room tax by the way is the 70% that comes into the chamber for tours and promotion and development and it does not include blue harbor and it also doesn't include the 30% that goes to the city's general fund Some of the risk factors that we're looking at obviously is whether we're looking at a fairly a little bit warmer winter than last year coming at Us, but with more precipitation. So hopefully that'll still help us with some travel Inflationary pressures are stagnant and in our area. We're usually in a pocket of the country where inflation kind of tends to hold pretty well Consumer optimism is up right now on the rise the feds telling us our large purchase loans and consumers are out seeking credit again And for larger purchases such as cars homes boats campers This is actually good for us. Some people think oh, they're spending money on that. What about travel? Well, we're a low-cost drive-in destination. So this is actually good for us if consumers are spending again I'm mid-term elections. We know the outcome of those but we don't really know about any policy changes that we're facing But everyone's facing those as well. So that's just something we're gonna keep our eye on So on to the next page our Competitive advantage, which we've been working on now for four years with the first marketing plan Has always been that we've been billing Sheboygan as an affordable drive-to destination With an abundance of low-cost or free family activities and recreational opportunities So well, we'll move to the next slide. So leisure travelers These are our marketing considerations are basically that we build our main marketing strategies and goals off of Leisure travelers within driving distance and with the most propensity for overnight stays. That's out of a 50 50 mile range Is considered someone who would probably stay overnight? So you see most of our marketing efforts You won't see around locally because that money is invested in Chicago and it's beyond Milwaukee And in the radius in the markets that we go after Like I said the one of the major things that we push in all of our marketing strategies or recreational Opportunities and family activities and we're also looking at different niche mediums and digital interaction, obviously right now we have oh The generations from millennial to X and Y who are comprising about 45% of the buying power right now So we're really focusing on the channels that they're most interested in So if we go to the next page this gets just as a chart a different way to look at it And it tells you shows you the leisure at 88% of tourists traveling through Wisconsin and sixty at seven percent of those as overnight stays The next slide shows you Recreation and entertainment had the highest percentage increase between 2012 and 13 and that was for the third year in a row So this is something that's really growing We go to the next page this just gives you a couple of the metrics of what we've been looking at now This is current. It's from January 1st through the end of October this year when we wrote the marketing plan And what you're looking at on the first chart is the weekly weekly web traffic for unique visitors brand new visitors Throughout the spring to the visit Sheboygan website decreased lightly in the summer and increased again in the fall with an overall increase of 2.52% And this is consistent with how we did our patterns now remember our room taxes It's having a record-breaking year right now one of the reasons for this pattern is that In peak season, we're generally near sell out pretty much in the county And that's just from road America from PGA from all of the promotions the hotels are doing that's our peak season So we pulled back on advertising at that time. Of course, we just had our biggest summer quarter And we put most of our advertising dollars into the shoulder seasons and you can see those pumped up So that didn't hurt us at all. That's what we wanted to see is we want buyers here in the summer But we want to see those increases coming in on the shoulder seasons So our media buys increased in Madison in Chicago and that resulted in increased web traffic This is next slide. Sorry Sue from those markets and with an overall increase in room tax dollars the key thing to look at there is Madison is we're just breaking into that market in the last couple years That's an outdoor really rec ready market And they have inland water and they like to really look at open water options to try out the same recreation And so that that market has been coming in pretty nicely for us If we look at that the next slide this just to give you an idea We do this for each city or everywhere that we buy advertising in but this is Chicago. It's a three-year trend the very white line is from 2012 and The middle color that peaches color is from 2013 the brown lines from 14 if you look you can see the trends where Pulling money off the peak season and putting it into the shoulder season actually helped us It grew the fall season and towards the end of the summer And we didn't lose anything in peak season and this is also explained by the room tax dollar patterns coming in So that's the basic overview If you have any questions, I'd be happy to answer them Alderman Warren. Thanks, mayor Any particular plans with the golf tournament coming up to try to capture more of those people to come into Sheboygan Then I know that's been a disappointment in the past that we've got all these people coming into Sheboygan County Are there any plans to get more of them actually to come into Sheboygan? there is There are some Things that they are working on with Kohler with a group at Kohler I don't know exactly how that's gonna pan out because in the past they've not allowed us to really put Visitor guides or different flyers on the golf course simply because they can't allow paper out there, which is understandable But one of the challenges isn't necessarily what can or can go on the golf course one of the challenges is When is it's the travel pattern when you go to a golf tournament and it happens pretty much in every city You expect that if you have a hundred thousand people here you might see cars through your downtown But that type of travel what happens is those people are very serious And they're spending a lot of dollars to go to that tournament So they will be up at four in the morning five in the morning. They'll be on the course They'll look at all the pre things they'll stay on that course all day They will go out to dinner at night But then you have to remember they're gonna be in bed by probably eight nine o'clock So it's not easy to pull them off the course when that's where they've invested their money and time But we are looking at things if nothing else putting some packages together and ways to get those distributed To actually help them want to come back maybe at a different time And that's more the strategy that the group is using this time Anyone else Amy, thank you so much really appreciate the report tonight Next we'll go on to public forum None this evening. Thank you Under mayors announcements I'd just like to remind everybody that today December 1st winter parking rules go into effect from 2 a.m. The 6 a.m. Alternate side of the street parking will be in place and the simple rule is to park for tomorrow So if it's an even day park on the even side if it's an odd day park on the outside I also like to remind people that shoreline Metro is hosting the jingle bus tour of lights If you want to catch the bus at the transfer right outside of City Hall here they will be operating on December 2nd and 4th and 9th and 11th and they have a bus that leaves at 6 o'clock and one at 7 o'clock and You need to bring along one perishable food item so that you can contribute that when you go through the Rotary making spirits bright display and That should be a fun tour for those people Okay, next we'll move on to hearings 2.1 is the hearing to amend the zoning map to change the use district Classification of the property located at 1238 Gilea Avenue from class nr. 6 neighborhood residential 6 to you are 12 urban residential 12 Classification is there anyone wishing to be heard if you'd like to step up to the front Please give us your name and address and you can make your statement Alice Richter 2208 cross-court Sheboygan home owner I Just don't know what reclassification means. I would like someone to explain that to me What what it is now and and what that will involve? Okay, I'd like to call Chad Pelle check up to explain that For those of you that don't know this is the former Washington school property on Gilea Avenue that Gorman Apartment development is proposing to convert to a multifamily residential Apartment building what the neighborhood that current zoning allows for one and two family and The new zoning allows for two or more families So under the current zoning they wouldn't be able to convert that property to a Multi-pult tenant facility as they're proposing because it's only zone to allow for one or two family Residential dwellings under urban residential 12. I think it is or six That would allow for them to do the proposed 40 some units 42 units that are in that property There is a condition in the zoning that has been added just for the council's sake As as we know of this property has to go through a financing piece with Weta And there's a contingency in there that should that not happen and should this project not move forward This property would revert back to the original zoning versus being an urban residential zoning So should they get the financing it'll ultimately be our urban residential Multifamily and if they don't get the funding and move forward with the project it would stay as it currently is as a neighborhood residential Thank you very much Chad. Did you have any other comments ma'am? And that's the same as what it's proposed to be It's by parcel, okay, so you're just going to be We're only rezoning the portion of the property that the school sits on so the Northern piece where the ball diamonds are is not being rezoned. I don't believe I Don't have the document in front of me, but I think it's just the parcel of the property where the where the building is For that for that for that development Yes, if this Gorman deal should fall through and the school district works with somebody else Then they'd have to petition again to do the same process Is there anyone else wishing to be heard? Alderman Hammond, thank you, mr. Mayor I move to close the hearing second Thank you for that motion and support all those in favor of closing the hearing, please signify by saying aye. Aye opposed Thank you very much that passes Well next we'll go on to the consent agenda, which includes items 3.2 through 3.11 Alderman Hammond Thank You mr. Mayor I moved to accept and file all reports of officers accept and adopt all reports of committees and put all Resolutions and ordinances upon their passage second Thank you for that motion and support the those items on the consent agenda or before us Is there any discussion? See none will the clerk, please call the roll for passage 13 eyes motion passes under reports of officers 4.1 is an RO by the city Planning Commission recommending amending the text of the official zoning ordinance in section 15.206 Detailed land use designations and regulations as to amend section 15.0264 e that will lie over till December 15th The remainder of the items in that section 4.2 through 4.7 we refer to various committees under resolutions Item 5.1 is a resolution by alderman donahue amending substitutes of resolution number 66 of 1415 relating to certain changes to the city's medical benefit plan for 2015 so as to allow otherwise Eligible retirees to participate in either the standard plan or the qualified high deductible plan alderman donahue Thank you your honor. I would move that the rules be suspended at this time Thank you second. Thank you for that motion and second on suspension All those in favor of suspension, please signify by saying aye. Aye opposed under suspension. Thank you Accordingly come I would move that the ordinance be put upon its passage Is there a second second it's been moved and seconded is there any discussion on the motion? Alderman borne Thank You mayor. I just have a question For the next year after that then I Believe I heard at a previous meeting that we're going to be going to the high deductible plan for all the employees Will that be the intention with this to eventually just offer the high deductible plan for the eligible retirees also? Alderman donahue do you have anything to offer your honor that is my understanding at this point any other discussion? See none will the clerk, please call the roll for passage 12 eyes one no motion passes Item 5.2 will lie over Items 5.3 through 5.11 will be referred to various committees Going on to reports at committees item 6.1 is an RC by law and licensing recommending the nine of beverage operators License number zero five eight five based upon her failure to accurately reveal all relevant convictions on her application Her record of vial license Related to the licensed activity in her record as a repeat law offender and her failure to cooperate with the committee Alderman Vander wheel. Thank You mr. I'm with the RC be accepted and adopted Thank you for that motion in support under discussion. Is Alicia bullock here this evening She's not we did invite her to our meeting two times. I should not show up Is there any other discussion? Will the clerk, please call the roll for passage 13 eyes motion passes Item 6.2 is an RC by the committee of the whole and was referred RC number 192 of 1415 by salary Engreavances who met and discussed the chief administrative officer's term and recommends amending section 2.341 of the municipal code that James and Moteo is hereby appointed as the chief administrative officer for the city of Sheboygan until August 23rd of 2016 Alderman Donahue. Thank you Your honor, I move that this report of committee be accepted and adopted second Thank you for that motion in support under discussion Seeing none will clerk, please call the roll for passage 11 eyes to nose motion passes Item 6.3 through 6.5 will be referred to various committees under ordinances 7.1 will lie over under matters laid over 8.1 Is our own number 183 of 1415 by the city Planning Commission who has referred general ordinance number 35 of 1415 in our own number 165 of 1415 to amend the zoning map to change the use district cat classification Located at 1238 Gilea Avenue from class in our six neighborhood six to class you are 12 urban residential classification Alderman Bellinger Thank You mayor. I move to accept a file and pass your ordinance second Thank you for that motion and support. That's before us for discussion Alderman borne Thank You mayor on that property. Is that going to be the Gorman company? I believe is the one that Chad mentioned is that going to be Subsidized housing or is there a chance that that could be some housing that we're going after on our plan to get more housing for Upscale apartments. Now, this is going to be section 42 housing and we'll have to look elsewhere for that market-rate housing Any other questions with a clerk then call the roll for passage David 13 eyes Motion passes 8.2 is a resolution number 93 of 1415 by Alderman Hammond Bellinger carousel and Donahue and cough amending resolution number 39 of 1011 authorizing the finance Auditor analysts to negotiate a settlement of certain liability insurance claims Alderman Hammond Thank You mr. Mayor move to put the resolution upon its passage second Thank you for that motion and support. Is there any discussion on the motion clerk? Please call the roll for passage 13 eyes motion passes Resolution 8.3 is Resolution number 94 of 1415 by Alderman Hammond authorizing Implementing a revised medical benefit plan design for 2015 for the Sheboygan professional police officers Association regarding health insurance coverage for 2015 Alderman Hammond Thank You mr. Mayor I'm not sure we need this resolution at this point Chief Amodio They settled so I don't know if we need this resolution anymore, so we can withdraw this. I'd like to withdraw that resolution, please. Okay. Thank you Next we'll go on to item number nine Discharged the public works committee Alderman Heidemann. I need a motion to suspend the rules I'm sorry Alderman Hammond. No problem, sir I moved to discharge the public works committee regarding resolution 95 1415 by all the person Heidemann regarding the acceptance of a temporary limited easement for the Taylor Drive bike and pedestrian trail project Okay, first of all, we'll take a vote on the discharge motion all those in favor signify by saying aye Most motion passes Oliver Heidemann. Thank you. I need to make a motion to suspend the rules second You have a motion in support to suspend the rules all those in favor of suspension signify by saying aye Opposed under suspension Alderman Heidemann, and then I take put the resolution upon his passage second Thank you for that motion in support. Is there any discussion on the motion clerk, please call the roll 13 eyes motion passes Next we'll go on to other matters city attorney Thank you, your honor Document 10.1 is an arrow by the city clerk submitting various license applications for the period ending December 31 2014 and December 31 2015 and June 30 2016 Those would be referred to law and licensing Next item is a proposed closed session Alderman Hammond. Thank you, mr. Mayor I moved to convene in closed session under the exemption contained in section 1985 1e Wisconsin statutes were competitive or bargaining reasons require a closed session for the purpose of deliberating regarding the review of submitted proposals on the city-owned property known as the Armory and develop long-term strategy regarded related to the Little Red School House Second. Thank you for that motion and support were the clerk. Please call the roll on the closed session 13 eyes Motion passes. We'll take a five-minute recess and reconvene