 Calling all optical nerds. Hey, I got a question for you. What's the best way to get new patients? Patient referrals. Referrals? Of course. Referrals. Patient referral. Yes, sort of mouth patient referrals for sure. Referrals, of course. Referrals. Of course it's referrals. It always has been and it always will be because that person is speaking a testimony about you and of course that's going to make them want to come to you. It's way better than getting patients off of some ad they see on a billboard because they have that testimony backing them. Now here's the kicker about referrals. Referrals have changed. Referrals typically happen when you're sitting with a girlfriend at coffee and you say, oh, what are you doing today? And she says, oh, well, after this I have an eye doctor appointment. Oh my gosh, I have been looking for a new eye doctor. Who do you go to? Or when you're standing in the line at Macy's and the cashier goes, hey, those are really cute glasses. Where'd you get those? Oh, I got them at Family Eye Center just right up the street. That's typically how referrals work. But referrals are so much more now. Take a look. Proper use of social media can get you a ton of new patients. But the reality is most opticals are terrible at social media. I'm going to give you a list of the five social media mistakes that every optical makes. And then I'll also give you a peek into the social media hacks that we have mastered to bust every single one of those mistakes. Follow me to Spexy to watch a full video of social media insiders. Go ahead and click on the link below and I'll see you on the inside. So what if I told you that I pick at you referrals right now? Let's go. How do we do this? That would be awesome. That'd be awesome. Yeah, sign me up.