 So, I know I don't look like Stefan. I know I don't look German. Not so much. I think I'm quite very much Asian. So, I was told to do this presentation on design thinking yesterday, last night actually. And you know how it is, you know, with Force Asia, and I'm one of the organizers of Force Asia, so it's really really tiring, right? So, I just took over and I just did all this in 10 minutes ago. But hey, that's the great thing about design thinking, right? So, my name is Justin Lee. My, you know, Twitter is there. Tango Romeo, triple Z82. And today I'm going to talk a little bit about design thinking. But before I get into design thinking, I want to do an exercise. Really, really quick exercise. I mean, come on, it's design thinking, right? It wouldn't be design thinking if you wouldn't be doing an exercise. So, I want you to take two minutes. Let me scroll down to my next slide. There we go. I want you to take two minutes anywhere, paper, your laptop, anything. I want you to design a vase. Two minutes, okay? Maybe not two minutes, maybe 45 seconds. Because we don't have a lot of time. Design a vase. Just quickly, just quickly, you know, draw something. I don't know. Design a vase. Design a vase. Come. Do it with me, please. This is design thinking. We need some hands-on when it's design thinking, right? Draw a vase. Design a vase. How would you design a vase? All right. Another about 30 seconds more to design a vase. Welcome. Welcome. I know I don't look German, but welcome. Alrighty. Okay, 15 more seconds. Design a vase. Really quickly. Don't think so much. Don't think so much. Just design a vase. You're not supposed to think. You're just supposed to whatever pops in your mind first. Just put it down on pen, paper, drawing, whatever app you have, your laptop, anything. All right. 45 seconds, one minute. Design a vase. Can someone just quit very quickly? Show me. One person. Show me your vase that you've designed. Great. So it's a standard vase, you know, with, you know, a kind of a womanly shape, I would say. Right? A womanly shape. And now take that away. You know, remove that. Erase it. Delete it. Crumple it or whatever it is, right? The next step I want you to do is not two minutes, maybe one minute. Take one minute to design a better way for people to enjoy flowers in their home. Okay? Design a better way for people to enjoy flowers in their home. Think about it. Okay? Think about it. It doesn't have to be a vase. Think about it now. That's a hint. All right. A minute of that. Just very quickly. And while I'm talking a little bit about the design thinking. While you're writing and designing it and whatnot, right? The idea, if you realize, about the same question. The same question is being asked differently. And this is one of the basic fundamentals of design thinking. Is to ask the correct question about people focusing on the experience. All right. One minute is up. Anybody, do you want to show me your design? How about this gentleman over here? Whoa! That's a... That's swanky. Whoa! Look at that. You should show... Look, look at that. Look, look at that, right? You see? Now, this is what we call design thinking. If we tell you exactly what to design in a very, very constrained manner, you only think about that. A vase. Take your... And when you talk about design and when you think about... And design can be anything. When you think about design, take a step back. Ask yourself, what are you creating? Who are you creating it for? And what is the experience you want to create and engage? And that is the fundamentals of design thinking. This is not a client experience. It's a coffee machine, right? It's functional. It's a coffee machine. However, this is a client experience where you experience something, you portray something, you give that experience to a person and what that emotion that person is feeling, that is design thinking. Alright, so I have like 200 overslides here, which I'm not going to cover because I only have 20 minutes or 30 minutes or so. So I'm going to cover really the basic stuff. Very basic to get you started, to get you thinking about what... This whole mumbo-jumbo about design thinking. And this is where I'm going to start the actual presentation. As you can see, it's not my name. It's actually from Stefan. Alright, so one of the things about design is that many years ago in 1973, Thomas Watson, Jr., one of our founders of IBM, made this quote called, Good design is good business. But what exactly is design? What exactly is design? Take for example, I want you to think about the door just now there. That door that you just came in. The design of that door. Think about it. Is there a handle in the front of this door here? Is there a handle? Is there a handle outside the door? Think about it. The handle is there for you to pull the door open. The handle is not inside. It's for you to push the door out. That is design. It is something that previously, many years ago, Don Norman, he wrote a book, really great book, called, Design of Everyday Things. And he mentioned about the design of doors, like this. So when you go around to the different areas of Science Center, when you go around in your daily lives, think about how you can improve the design of certain small little things out there. Think about what are some of the affordances, some of the things that you can change, or some of the things that was designed weirdly. Why is there no handle at the door? Think about it. Because if there is a handle on the door, you are tendency to pull, not push. But if there's no handle, what do you do? There's no way of doing getting out, except trying to push the door, yes? So that's what design is all about. And design thinking is really trying to create a common language for everybody and all the different stakeholders to understand what is the ultimate goal. What are you trying to achieve? Not what you're trying to create, but what you're trying to achieve in the experience of the individual and what we call, what do we call? A persona, yes, that's what we call. The key fundamentals and principles of design thinking has a lot, alright? Everybody has their own principles, everybody has their own design thinking. But it can be brought down to three different things. Three different aspects of design. Observing, reflecting, and creation. And as you can see, what is this image here representing? Can everybody tell me what is this image? What is this thing? It's an infinity, correct? It's an infinity loop, right? It's an infinity loop. It means that you're always constantly designing, you're always constantly repeating yourself in order to create these three different things is to observe, what was it again? Observe, reflect, and make. So the power of three, you have to observe, understand the needs, create the intent, and then deliver the outcome. Now, a lot of the times, it's all about the user outcome and not the creation of the object. And when I say the user, it's about an individual. And one of the principles of design thinking is you have to humanize a person. You have to create a persona, a detailed persona that you are going to be, have friendly relations with this persona who could be a virtual person. It could be something that you just described, but it's something that you have affiliation to. And it is in human nature. It is in human nature. Whether if you do speeches, whether if you do presentations or pictures or anything, if you can create a person that your audience can relate to, then you can focus on that person's needs and outcomes of this thing that you're designing for. And everything is about a prototype. So I keep mentioning about users and users and users. These are the three things. Yes, we call it sponsored users, but it's essentially personas. The other two portions of it is hills and playbacks. Hills are essentially what is your issue, what is the problem statement that you're going to be creating. Remember going back again here, the problem statement. This is a hill. Create a problem statement that explains the experience that asks about the experience, not the object, not what you're creating. The playback is essentially describing the experience. So you're just describing how are you going to experience this, solution. So playbacks are usually the solutioning part of it. And when the playbacks, you go through, step by step from the beginning, let's say for example, this is how you create a playback. Sam goes to work. He sits down on his computer. He opens up this application and he starts logging in. That is a playback. That is a playback. He takes a cup of coffee, drinks it, puts it down, and he types it as his username. That is a playback. The entire experience from one end to the other end and write that down so that you understand what the flow of the experience is before you even create the application or the solution. Coming back again to the power of three. After you've observed, after you've created, you have to think and reflect. Because whatever you're thinking, whatever you're creating, it might not be what you're solving for. It might be different. You observe what you've created. You observe the user's experience. You observe how they do things and then you think about it and you reflect and you change and you go through the cycle again again and again and again like the infinite loop. Very quickly, I just want to very quickly go through design heels about focusing about an issue, a particular issue. For example like this, focusing on a particular issue, talking or rather describing not the issue itself, but the underlying experience that you're trying to create. Next, the playback. It's about extending, it's about reflecting, but it's also about that experience and flow. It's usually a storyboard. It's usually a very quick storyboard where you scribble down and one of the interesting things about design thinking it's not that you need to have an artist's crazy, wonderful, amazing drawing experience. Look at your design, this gentleman over here. It's amazing by itself, but you're not an artist. You just scribble something down and that's key to design thinking. Don't restrict yourself, don't look down on yourself just scribble, that's it. Okay, there are a lot of tools, we have lots of tools. However, the fundamental tool which I didn't bring today actually I actually wanted to bring is sticky notes. You all like sticky notes right? So I didn't bring it today but I was supposed to pass down sticky notes because I didn't realize to draw a vase but I didn't. But these are the fundamental tools and really when you go through the whole entire process of design thinking you know what the tools only the things that we do? Sticky notes and markers. Everything else can be done with sticky notes and markers and a wall to stick on. And of course there's whole clusters, links, grids I really cannot go through all of this but this will give you an idea what are some of the tools that we do? We use an empathy map, a journey map how do we do transformation cards and things like that. It's a whole entire process that we have that we've created. So design thinking is just not just sticky notes and everything but you need to do something with the sticky notes and we have a whole bunch of different methods, different ways of doing it. Really can't go through all of them but one of the things I feel that's very important is storyboarding. Storyboarding. So storyboarding is really simple what we usually do draw six boxes right six boxes and scribble the storyboard on those six boxes on an A4 paper or six sticky notes. Draw your storyboard step by step the experience on how a user will be interacting on your solution on a particular experience flow and you focus, you laser focus on one and one thing only. Of course you can have multiple but you focus on one and one issue you don't have you don't try to solve many things at the same time and the next one is story mapping all of this stuff there's a lot of things and with that ah I'm on time great 20 minutes with that I just want to leave you with design thinking it's about human centered outcomes at speed and scale and with that thank you very much if you have any questions I can take questions now any? no? you're all alright there are some books that I would recommend do read up on design of everyday things by Don Norman he's one of my heroes in the design space Don Norman the other guy is I can't remember his first name something new son with that thank you very much feel free to tweet me and what not