 Hey everyone, welcome back to the channel. I just wanted to kind of show you this basic tool inside of Facebook Which I believe doesn't I just truly believe it doesn't get enough attention at all And it's super powerful. It's super powerful for those of you that are trying to find your audience, right? I you keep telling you keep hearing me talk about knowing Who exactly your customer is like knowing their avatar like where they hang out what they like Where they're at all the time, you know Shit all the way down to how they freaking smell, you know, I mean like if you're building a business You want to know the exact? Demographics the interest you want to know exactly how to get in front of your client and and and again where your client is at Online, okay, super super powerful Inside of Facebook Facebook has when you come into Facebook First of all, you're gonna do is come over here and you can come to this this drop-down and hit manage ads You can hit manage ads and that's gonna bring you back to the ads manager over here And then what you're gonna do is click on these three lines and you're gonna come down all tools and go to audiences. I Highly suggest that you guys spend some time on This and really just kind of break it down and just play around with it and and and see if you can find your audience Find where you're where your customer is hanging out or different things that they're actually following Let's go down to actually you know what my bad. It's it's audience insights audience insights. So we click on audience insights and This is gonna give us a Dropdown over here to the left. We can go everyone on Facebook or people connected to your page I would go everyone on Facebook and then this is where you can kind of break down the country Or you could break it down to the city the age the gender the interest and and Different connections different pages people connected to your page people not connected to your page So let's say for example, we are in I don't know. Let's just say fitness We're in the fitness. Okay, so we're searching for United States There there's United States and then I want to go 18 to any and then let's let's just target all gender and then the Interest let's type in and it gives you a drop down as well So there's all these different categories that you can you can try to find your interest your your your Your niche and so let's say we're going fitness and wellness and let's say we're looking for people who have an interest in weight training Okay, and then and then We can go down to Even even bodybuilding And we could put in all these different interests right so bodybuilding weight training Let's say Physical fitness. Let's say running. Okay, so we those are the those are all the different interests and then connections People connected to your page or people not connected to your page and then you got advanced you can go as far as education Parents segments life relationship status. Let's say we want to go after people in a relationship Okay, so this right here you guys this is super powerful man This is all the data that Facebook has so based on our criteria Facebook's telling us that 60% Are women 40% are men and these are the different ages So when you go in to to place your Facebook ad it's going to ask you for the age Look based on Facebook's data, you don't want to be targeting people 65 and plus 65 plus because only 2% 55 to 64 only 4% Facebook's telling you that your target market based on this exact Criteria based on the interest based on the age based on the actual country Facebook's telling you hey man your best targeting your best audience is in between the age of 25 and 34 and it happens to be women That's powerful data you guys like powerful powerful data Like I'm telling you man Most people they go blind into running Facebook ads without knowing any of these numbers and if you knew these numbers It would save you an arm and a leg on your advertising cost like bottom line because most people are trying to target maybe 18 to 65 You're targeting all you know men and women when it's like dude target 25 to 34 and target only women Right like that would be that would be more ideal and and again It'd be way more effective as far as your cost and and obviously your targeting And then so and so right here it says 40% are men and then and then Yeah, so 45 percent 40 percent, I don't know why there's a difference in percentages here There's this this is showing 60 percent are women 40 percent are men 45 percent all Facebook 56 percent all Facebook so shit to tell you truth I'd go if this was me man I'd be targeting men and women in between the ages of 25 and 34 bottom line and then also when you scroll down This is giving us Food and restaurants Sells the job title so so if we want to go deeper and and and set up this Facebook ad We're gonna target men and women in between the ages of 25 to 34 And we're gonna target job titles You could set up different ad sets or you can maybe put it all in the same ad set and Target people who have a job title of let's say I mean none of these are huge huge numbers but You can go cells people that have job titles in cells it's like dude people who have a job title in cells and Or in between the ages of 25 to 34 would be your ideal your ideal audience Like dude that just saved me a ton of money and a ton of time on trying to figure out this stuff myself That's powerful. That's powerful and then also I could target I could target that and then and then in the actual targeting I can also include These different pages so Facebook is telling me hey, man people in between these ages are also following these different Facebook pages, so Spencer's up church sprite, you know relevance Duck tape whatever the hell that is there's five hundred and eighty four thousand people Who follow that who follow that page? Let's let's click on it and see what it take where it takes us Yeah, so so I don't know why duck tape, but people in between the ages of 25 and 34 men and women Follow this page so I can literally put this page in my Facebook targeting and target everyone who follows this page Because Facebook's telling me that there's a large a large percentage of people Five hundred and eighty four thousand that are in that in that demographics follow that page That's freaking crazy crazy powerful location If I want to if I want to set up the ad and say hey, man Rather than targeting the entire country Why not go off of Facebook's data and maybe target people in? Let's see maybe maybe target people in Chicago Illinois or maybe target people in Michigan target people in Tampa, Florida, right? So this right here man is super super powerful see all These I don't know what this this zero percent Albuquerque selected audiences is equal likely is equally likely to be in this group compared to Facebook users Okay, so then that's I guess that's that's location In an activity I don't know what the activity is but shit man Just based on the demographics alone you guys based on the demographics alone This tells me a lot and this would allow me to structure that Facebook ad in a way where I'm not blowing my budget so Super powerful you guys. This is audience insights. So whatever your whatever your your business is right? This is I'm targeting bodybuilding physical fitness running weight training, you know Let's let's let's let's type in a different one. Let's go. Let's let's see. Let's say we're going after Let's see. Let's click on interest Let's go after Let's say you guys are in you guys are in e-commerce. Okay, and you guys are selling, you know, you guys are on Shopify selling freaking clothes Okay, so then here is Let's see men's clothing United States, okay, so I don't know why it's not Pulling up any data Maybe there's just a hiccup in Facebook for some reason, but that should have gave us a ton of data as well Let me refresh and see what happens Okay, so let's try this again under different a different one. So let's go interest. Let's go back to What we are shopping in fashion clothing men's clothing Okay, there's definitely a hiccup in it But you guys got my point on the first on the first example that right there you guys is a game changer So play around with audience insights find your niche know exactly who you're targeting So you're not blowing your budget on Facebook. Are you guys hope that? Brought value if you're new to the channel subscribe smash the valve for notifications and drop me a comment below Let me know where you guys are coming from and let me know how I can bring value to what you guys are doing online There's a there's a link in the description if you guys are new to Facebook advertising I have a ton of knowledge and Strategies and tips that I bring to my my special VIP Subscribers on my email list. So make sure you subscribe FB ads for beginners calm The link is pinned in the first post and it's also in the description I'll see you guys on the next video FB ads for beginners calm. See you soon