 So check this out, you could have your 65 inch 4K OLED right there rolling up, it could be right in front of your window with the view out on the beach or out on the city and then you have the TV coming up so you can watch TV at night for example and use the same space and position the TV in a different place in the living room instead of having it against the wall you can have it in the middle of the room or you can have it in front of the window so that's really cool let's check it out like this so hi so hi my name is Harry Kim and I'm from LG Display so welcome to SID Nicholas that's a really exciting 65 inch rollable OLED and it's fully 4K fully OLED and it has all the great benefits of OLED yes deep blacks you know wide viewing angles the vibrant colors it's all there all the billions of colors and stuff yes it with the addition of this big sound coming out down here is like a sound bar so when the display rolls down that's its compartment is where the display is being stored but it can also double as a sound bar so this product has a sound bar attached to the compartment but there are many possibilities you can you know apply furniture to that technology as well it's a one of many possibilities there it comes down and you can have it as like a smart home dashboard yes and for instance if you can if you want to just watch the regular TV you can have it as up all the way in 16 by 9 aspect ratio or you can have a cinematic experience with 21 by 9 as well that's one of the coolest flexible displays ever yes let's see it is rollable it is but this SID display week 2019 I want to see 8K you have some 8k 8k this is our 88 8k that's a lot of aches but so it has the four times the pixel density of a 4k regular 4k yeah so close up to the pixels okay talk to the mic sure so this is like crazy high resolution yeah you can even see I bet you can see your house from and you could be reading a newspaper like crazy quality of the text yeah it's almost a paper like quality because there's 33 million pixels inside what I want to see an 8k is a it's just like something like family pictures anything that's higher than 8 megapixel it's gonna look great in an 8k TV yes that's true so this is coming to the market soon is a real product is not just straight show right this is not just for straight show it will be coming to the market very soon and you have the same black level technology pixel dimming the same brightness same same deal same deal in the same package just in 8k nice 88 inch 8k it's like a dream dream display so you have a new generation of the crystal sound I can hear the sound localized and the sound is coming right there in a corner so that brings an extra kind of realism and hearing what a sound is and you can really immerse yourself in a localization of the sound so the sound matches the images that's being played on the TV and here you have some information about that so there's a person and the person will be speaking on the right side of the screen right sound is coming out where the person is exactly so let's say that you have a movie and a person shoots a gun from the right side of the TV then the sound of the gunshot will come from the right side and once the bullet hits the target then in the left side then that sound will also come from the left so that's the synchronized sound and also CFO can give you more immersive sound because the conventional TVs they have to fire their sound downwards under the screen yes that's because that makes it unnatural that breaks the psychological experience exactly I mean that when the sound hits the ground it becomes it doesn't hit the viewers you know first time around every other TV has a sound coming from outside the TV yes this one has it coming from inside the TV inside the TV outside the TVs you know TVs with sound boxes or home theater they tend to they tend to obstruct the viewers from enjoying their content to the fullest because it's just another another equipment around the content that they're trying to watch right but I think it's the big question is how the quality compared to like a high-quality soundbar or compared to satellite speakers right so obviously this isn't going to compare up one to one against really home theater environment which is a big speaker speakers with you know thousands of dollars of investment you know but if compared to conventional TVs and even some with you know dedicated sound box it can it scored very high in terms of this quality yes and how about combining both can you have both the exactly you can have this and that's always the option today you're just seeing a glimpse of the future you can see another so what is this so this we call it we call it the rose and what it is is there are four OLED panels 65 inch UHD OLED panels and they are combined together to form this unique so it's a another demonstration of the flexibility of OLED it is a demonstration of flexibility as well as how the slim you can you can touch the screen and see just how thin it is it's thin like a phone and the OLED display panel itself yeah even thinner this is this is the thickness of the entire housing so this is like an art installation kind of right it is an art installation and because all it can have a very simple structure it can have these sort of flexible form factors right and our list would like to have as much creative freedom in terms of their artworks so if they get a hands-on with OLED products then they can also do a similar installation or something better this is so exciting that LG is able to provide us all this amazing technology for the world yes the OLED people are really enjoying that more it's the big quantities is increasing it's getting slightly more affordable also yes it will be yes it's going to be we hope to see all it take over the world basically we want it to be more prevalent and we wish that people it enters more and more people's lives in the future