 Hi, beautiful. Let's get into this. I've always had an extreme love for hair. My dad was in the industry. He was also a hairstylist. And my mom was a distributor for a haircare company. From a very young age, I worked at my dad's salon as an assistant. I would walk around the salon and learn as much as I could every single day I was there. I thought it was so cool that you could make somebody feel so confident just using a hair product. I decided this is my path in life. I want to be a hairdresser, but I also want to be an entrepreneur. And I also want to have my own haircare line. And I didn't know how I was going to get there. I just wanted to create products that were incredibly innovative, technology-driven, and inspired confidence. And that's what we're doing. This is like embarrassing at this point, but I was going to call it extra. I'm so happy I didn't. After that, I was like, okay, I guess I'll call it Mondo. That's simple, it's cool, it's easy. It means world and Italian. And then I was like, Mondo is just not giving me the sex appeal I wanted to give me. So I simply added an X before Mondo to just give you that sense of coolness, the sense of uniqueness that I think that the name deserved. So it ended up being X Mondo. And also the X just left us with a great symbol to put on the products. I love a good name. I love a futuristic feeling name. I love a technology-driven name. And I love a name that you can immediately identify as an X Mondo name, like Hydromania, Project X, A3 Complex, Wave Tech. I think it needs to be enticed by the name of the product, by the packaging, by the labeling, by the ingredients, by the formula, by the how-to videos that are shown to you. Everything needs to be cohesive and have that feel of excitement. And that is what I love to do with my naming systems. First product was Glitterati. Glitterati was so true to who I was back when I launched the brand. The name, the glitter, everything in one. It was a serum, it was a gel, it was a wave product, it was a blow-dry product. It literally is everything. I think it works very well. But I will definitely say it's very me of that time period. Obviously, I don't do this alone. There are so many amazing people and creative people, amazing strategic thinkers that back my ideas and my concepts. There's also a handful of people here that I've worked with even before X-Mondo happened. I've worked with them at Salons or they've helped me edit YouTube videos. They are incredible. They share the same vision as me. We have a small close-knit team that makes shit happen. We're just growing incredibly fast and doing retailers. I mean, all just exciting things happening. I have such a hard time picking favorites because I love them all so much. But the gemstone collection of colors is particularly gorgeous. They are so vibrant and extreme. Pink and purple and blue are just like my favorite colors ever. When they hit the hair, they just glow. They have so much depth to them. They're so intense and they're so intoxicating in the way that they look. And also Wave Tech, obviously. A product that literally can change your hair texture and give you the hair of your dreams and refine your waves. And I'm so fortunate that product went so viral and it has become our staple. We are obsessed with waves. We're obsessed with curly hair. We know that you guys are extremely serious about your wave products and so are we. That was the product that put us on the map. There's that amazing group of people online who have found their dream products with X-Mondo and have used it religiously and feel so passionately to share it with the rest of their followers, share it with the world and for somebody to love a product as much as I did creating it, it's everything. A real highlight over the past year has been doing the X-Mondo Color Awards. I felt so inspired from all of your work. X-Mondo Color Awards brought out the most incredible artists from around the country. These creations were masterpieces. I want this brand to inspire you to be the best artist you can be. I really do test every single one of them, every single thing. I try them repeatedly until I'm confident that that is the perfect formula for me and you go in my medicine cabinet or on my counters in the bathroom, there are just a bunch of cans and tubes and everything. Just with smaller paper labels, you can see my whole bathroom is just filled with samples. I'm very hands on with the business and I love the process of trying to find the best product possible. I am there behind the scenes curating these products based off of the feedback and the inspiration I get from all of you. It is truly a social media driven brand and I am so inspired by everything I see you guys do to your own hair. Being a cruelty free brand was a no-brainer. I followed a plant-based diet for the past maybe seven years and it all happened because I had a horrible skin issues, particularly with eczema and I transitioned to a plant-based diet, I was obsessed with working out, living a healthy life, getting my eight hours of sleep. That was also about the time where I started to develop this hair care line. Being a vegan line was the most important thing. Not only do I love animals, love my dog, I would never want to harm an animal. I also think that veganism and vegan lines of products is just the future. All of our products are vegan and cruelty free and I'm very proud of that. We definitely have a signature scent. I wanted to create something that wasn't necessarily geared towards men or women. It smells sexy and confident, seductive. We created something that is very unique to us and every time you use our products, I hope that you also feel that sense of confidence, power and hotness. I've always had this dream of making a product that would give you the waves of your dreams but beyond just hair care and that is exactly what we're working on right now. So it's gonna be a very interesting product. It's very exciting and very innovative. We also have a lot of colors coming, new formulas of colors and soon you'll get to try them out. We are literally just getting started. There's so much innovation to come. I have a true passion for bringing confidence to people through the use of my hair products and that is what makes this whole thing so exciting. When I see your reviews, when I see you use the products, when I see videos on TikTok and YouTube, that is what drives me to keep going with this brand. So seeing more of that, developing more products for you guys to feel more confident in your own hair and your own skin. All right, I'm done. It was fun and thank you for watching but I'm gonna go.