 of my colleagues come from the geek world, Oracle, IBM, Cisco, startups, et cetera. And the mission that we realized we wanted to do and the thing that brought us together was basically that we want people to be able to make the most of the devices. We wanted people, we want people to be able to, as we said in Spanish, sacarle el jugo of the devices. We realized that devices are becoming ubiquitous and in Latin America they are becoming not just ubiquitous but they are becoming the first time that there's a bridge building a massive gap between the half and the low half. We didn't have desktops in Latin America. We jumped from nothing to mobile phones. We jumped from nothing to smartphones. So we have a huge opportunity to build up on those bridges and that's what we realized but we want people to be able really to make the most of that investment because a phone and a mobile device is an expensive investment and it's not just for entertaining and it's just not just for selfies and everything in the middle. A phone is to learn, a phone is to be more productive and a mobile device including a phone should be that. We use WordPress for all the good reasons that we have heard in this conference and many more and particularly because we are bootstrapping. We don't make money with our blog. So WordPress was the perfect platform to start this community. This is how we're moving forward. So we have a conversation with Spanish speaker and with a Spanish speaker audience. We realized that we have 20% of our readership is in the US, 20% of our readership is in Mexico and the other 20% is in Colombia where we come from. So without any effort particularly, we reach 40% of a wide population. The US Hispanics or the US people that speak Spanish. And the Mexicans, we are kind of a bit ahead of the rest of the Latin Americans because they have cheaper internet access in Latin America than the rest of us. We decided on a platform like WordPress because it was responsive and we realized that most of our traffic is coming from mobile devices as I said before and it's a big opportunity because penetration rates in Latin America are reaching 100% and the growth rates are double digit and there will be double digit for us. As far as we see, as far as the analytics see and we are seeing the big cheap smartphone players coming into Latin America. So that will become huge in the next couple of years. And this is what happened to our audience as you can see from the graph. We start with a few and a few were less than 1,000 which probably is the sum of all our friends from Facebook. And all of a sudden we start seeing more bigger numbers. Bigger numbers that in June last year became 412,000 views. And we haven't, and I want to insist on that and you will see why. We haven't done anything in particular or particularly sophisticated to reach those views. Those views are people that are engaging with us for the right reasons. I mean the right reasons. People who want to have a conversation with us to want to learn with us because if on the one hand when you have 90% or 80% on average penetration of smartphones and mobile devices you have less than 1% of the population speaking English in Latin America. So there's a huge, huge information gap because geeks will always find a way to read whatever language I mean. If they can call, they can read any language I guess. But no more people like me and the rest of the smart users as smartphone users wouldn't find the information they need. And still a phone in Latin America more than anywhere else, I mean like in most of the developing world is an investment. And we want people to feel there is an investment and they can make the most of it. So what happened? And we start kind of gathering and realizing why do we move from a few to a lot? The year 2015 was our big year. Lots of things happening on that year. And I will explain to you. First of all, one of the Flipboard editors realized that our magazine in Flipboard was super interesting because we don't talk nonsense about devices. We don't talk nonsense about apps. We didn't sell our soul to advertisers and we're making the most of it independent digital platform. And we talk about a lot of things. I talk about education and technology. I'm a women's advocate so I talk a lot about women and technology. One of my colleagues is a gadget geek so he will talk a lot about gadgets and he will manage to get gadgets from all over the world to review. Some people are better, some of us are better at talking about apps. One of my partners and my colleague is he's really good on productivity. He's an engineer, an industrial engineer and he's been working all his life on the paperless home, the paperless organization, the paperless teams. So he brought as well that kind of thing from technology. And one thing that is very important is we all brought out our political voice. And that's one thing that you can do on an independent digital platform is you can bring your own political voice either to advocate for women, either to advocate for services like Uber that we know it's been a big conversation but we also have talked about the Facebook plans to kind of bring cheaper internet on poorer countries and we want to have that political voice as well. And we start growing on the second quarter of last year we started growing and growing and on June 2015 we grew a lot. And at that point we met with some people in here in Miami that are investors in media and they suggest some ideas so we would monetize and we would become a money making machine and that's what they want us before we invest. And we have lots of discussions and philosophical discussions and money discussions and yes we want to work on this full time and then we realize well if we want to work on this full time we need to give our company to someone else. I mean as remember we have a hipster who's a successful entrepreneur. We have a banker, yes we're the salary of a banker and we have another entrepreneur who's a very successful so if you start summing up just what the four of us will cost to his endeavor we will need to give our company to investors. We didn't feel like that's what we wanted to do. We wanted to believe in the dream of having an audience as huge as Latin America and sell at the exit. And so that's what we decided. So at that moment our philosophy changed and we started realizing that we could make deals with people that normally we wouldn't make deals with a small outlet like us. 5,000 people, unique use. That's nothing compared with the big media or compared with anything. But we did and we made deals with these people and these people were startups two or three years ago. The people that you see there we make and they believe on us probably because they still have the startup spirit and these are the kind of people that we want to partner with. Of course if a big media comment say well you can keep your stock and be part of our media we will talk about it. But these people and I want to just stop a little bit on them in a minute. They gave us the opportunity to monetize our site without selling ourselves to anyone. The first ones are teed. There used to be a startup. So there's a French company. They have a big headquarter now in Miami and they monetize videos, video advertising. And their advertising is beautiful. It's beautiful as you can imagine French things be. I mean gorgeous. We made a partnership with Tuitube. They are an MDM. They monetize YouTube videos and they hit us very hard because we don't produce good videos. And we know that we don't produce good videos. We are bloggers not video bloggers which is kind of nice because we are experimenting and we are ready to experiment. And we have all that spirit that comes from a startup. And we have a deal with Line and this is our massive social media and they are great. If you don't know them go there. It's amazing. I wasn't there before. And they're doing a great job distributing content and providing a community that is very interesting. We did a deal with Pulso. Pulso is a bit like the Huffington Post but low-key I guess. But they gather and curate and provide content in Spanish about the news, about technology. We are going to be the provider for technology content and we like them because they didn't ask us much in terms of hours of work, in terms of money or in terms of anything. We are not, and this is not very humble for me but we are not ready to kind of give up what we have built to anyone. We did. And we just made a deal a month ago with Acast. Acast is a startup. They come from Sweden from probably the success of Spotify and they monetize podcasts. And all these people, they are becoming big players and we met them through the big media. I read Forbes and I saw a note about Acast. I met the 2B2 CEO on an event like this one. I met the TDS CEO for Latin America as well. So the takeaway here is go and meet the people that you want to work with. Go, go to the events and say, look, I have this. I have 10,000 people but this is my audience. There are women, there are Latino, Spanish, English with a strong accent. They're like this and they will love it because that's what they're looking for. That's what advertisers are looking for. That's what people like TDS want to show as a showcase. They don't want to show a site with five million people. They want to show a site where people appreciate what they're showing, that people will click and the video will show and we will see the art of those videos. We also have a deal with MSN and we are providing content to them, which is great as well. I mean, this is a massive platform and we are there. So for us, it's kind of, yes, we can make it. And by the end of last year, we have a ransomware virus, you name it, crisis. Of course, in the middle of the holidays and we Latinos, we know how to do holidays so there was no one available. And we were out for a week and then patch it for another week and that's what we begin this year. But I think we begin this year with all these things coming up and getting a little bit more money. So this is our platform, this is our community. We have 9,000 followers on Facebook and I hope all of you will follow us after this. And we have a Twitter line that is very interesting because it has news in Spanish, news in English and so on and so forth. We are online where we have 72,000 people. We're on YouTube and we want to grow that. So if you do videos in Spanish about technology, come and see me because we're looking for people. I'm looking for bloggers. I'm looking for female bloggers, please. We are 12 contributors and we talk about education. We talk about women. We talk about children. We are about to sign an agreement with Common Sense Media in Spano and we will be there together with Univision. So signing that deal for us is really, really a good deal. Not just because they have Univision as their other partner in Spanish but because we all know what Common Sense Media brings. It brings all the credibility that they have as a place where you can trust as a parent and as a teacher. We write about gadgets, we write about productivity. We are 12 people and we just brought someone to start writing about smart secrets. And technology is great to get our cities work and work for their citizens and to get the citizens work for the city as well. We have people talking about banking. We will, and that's what we're having. And we had already interviewed interesting people and these two guys, well, most of you know who they are. Mr. Wolf and Carlos Hackey. And we were the only ones who could interview them face to face in Colombia. So we feel very proud that these two gurus that most of us read on a regular basis were there that both was tweeting about us. I mean, that's kind of, ah! And being in Miami, covering the texting, speaking with people, being here, I mean, for me, it's amazing to be here. So this is the three takeaways of this, how to build a community. Be as independent as you can be. We couldn't be talking about devices and how good about or not so so the devices are if we sell our souls and our platform to technology companies. We wouldn't be able to have this platform if we weren't writing consistently. We wouldn't be able to reach millennials as well as 40 something like myself as well as people like my mom who's in her mid-70s. If we were an experiment, and we experiment all the time with video, with photos, with a covering event, we have two bloggers that are children, I mean children, 13, and they are our gamers. So we are experimenting. And most important, and I think that's one of the key takeaways of this conference is your credibility. And here is what you're using your name. And this credibility brings you to places like this where I feel super proud to be, but as well allow you to interview a guy like Awasaki or a guy like Voss or the people that I have interview here in Miami and well, I think that's it for me. And thank you very much, it's a pleasure being here.