 I think the session was very wonderfully organized, audience has been very engaging and I would hope that there are many more such sessions specifically on CTV that we have going forward. It's comparatively new and we are just starting this journey in India. So everyone is looking at lot more knowledge so that we can you know learn from each other and help this medium and ecosystem scale in times to come. Okay, so the next question is from a reach measurement perspective, is there a difference between CTV and other digital devices? Yeah, so I think fundamentally I would say what marketeers essentially care for is from a reach perspective is how many people did my campaign reach out to and at what frequency did they see my campaign or how many times did they end up seeing my campaigns. Unlike let's say mobile or desktop which are very personalized individual devices on CTV we always need to factor in the reality that there could be multiple people sitting on the other side of the screen watching the content and coming across the ad. So there are certain differences, co-viewing for example is one metric which may not be as much applicable for mobile device or desktop but would be very much applicable for CTV as a medium.