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Hasbro Has Got To Know - G.I. Joe Must Go

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Published on Feb 15, 2010

Granny, but it's cold outside. Read our blue lips as we sing "G.I. Joe Must Go!" while limos drive to the 10th Annual Toy Awards Ceremony. Not one single taxi, limo or stretch limo could pass us without reading "RETIRE GI JOE - ALL WAR TOYS MUST GO." The modern GI Joe is more than a small action figure with accessories. It represents the meaning of military; it gives voice , thought, and acceptance to combat, aggression and violence in play. It's time to retire GI Joe and its underlying war message from childrens' play and replace it with non-violent games that provide action, strategy and exciting creative ways to resolve conflict and build character.

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