TrueCar Racing "Women Empowered" Initiative





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Published on May 22, 2012

Introducing TRUECar Racing's "Women Empowered" Initiative. TRUECar is empowering high-potential women aspiring to become championship race car drivers by providing full sponsorship support, professional coaching and training, marketing exposure, and top-tier racing team opportunities throughout the U.S. with the goal of winning races and championships.

The TRUECar Racing "Women Empowered" initiative is unique in that no other company has actively pursued supporting an all-female race team encompassing various series. In this respect, TRUECar is paving the way and raising awareness of women as viable competitors in a male-dominated sport. These six highly-competitive and motivated female athletes are out to show that motor racing is no longer purely the domain of male drivers. It is now open to be challenged -- and challenge they will, with the TRUECar Racing Team driver's eyes all firmly set at being the first female drivers to win major races and championships sooner, rather than later.

TRUECar Racing Team driver Katherine Legge, the first woman to win a major open-wheel race in North America, will be competing in the 2012 IZOD IndyCar Series after three seasons in the European-based DTM series, the world's most highly regarded touring car series.

Katherine is resuming her elite-level racing career after having achieved her greatest success to date in North American open-wheel racing when she won three races during her rookie season in the Toyota Atlantic Championship in 2005, becoming the first woman to win a major open-wheel race in North America.

Before coming to U.S. for the first time in 2004, Legge built an impressive portfolio of success in many ultra-competitive European open-wheel series.

Katherine is bringing her passion and personality to the track in 2012 as the leader of the TRUECar Racing Team to continue achieving firsts in the IZOD IndyCar Series championship.

TRUECar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TRUECar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other. For more information on TRUECar Racing, visit www.truecar.com/racing.

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