 Well, that sounds really accomplished doesn't it I love my own bio But anyway, I will try to do my best to substitute for the whoever is on the apprentices because I'm not obviously I Do have my own web TV show on YouTube you can feel free to look at this. I'm gared Leonhard. I live in Switzerland I spent 70 17 years in the US as a musician and producer and Then as an internet entrepreneur and I went through the whole transformation of digital music from Napster to Spotify in fact Spotify is based on my first book called the future of music and I remember the day that we had a meeting with David Bowie to write the Book when he was still there rest in peace and he said music will be like water And then we said that's good music like water So we wrote the book on this theme and now we have Spotify. That's how it goes sometimes So here's my job really in a nutshell It's really quite simple. I don't predict the future There are some people who can do that Alvin toffler and others side. I observe the future and This is a really important skill from our clients to because now the future is basically here. I Mean 10 years ago. We said down. We talked about the paperless office and the cloud and you know Artificial intelligence been 30 years the self-driving car 30 years Electric car didn't happen But now everything is happening at the same time now. It feels like we're we're like in this warp drive of change Right, so basically a lot of people these days. I speak to they're saying oh my god the future There's robots unemployment automation Donald Trump The Brexit the Italians Whatever right so the future is bad and then when you go to see a movie the future is also bad Right is X machina and it's a terminator and you know, there's her and all these movies So people are worried about the future and then they look at things like these graphs, right? They make us feel like everything is going south, right? So the more co2 less fresh water more dead zones and dead species all true and Then we have those things, you know, these are modern worries Demographic wall getting older seriously older, right? The whole workforce is getting older Automation will take our job. I mean that that is not our job, but some jobs, right? That is a fact inequality has some argue increased Doesn't look like it has not but regardless of this, you know, if we're looking at those kind of things You know all the things that are happening in terms of like cyber security for example, right? People are saying God cyber security huge topic exploding I think the future is awesome. I Think it's better than we think because if you look at all the amazing things that have happened the last 10 years We used to pay 20 quid for a CD now. We have Spotify for 10 quid 20 million songs We send free messages on whatsapp Poverty has declined almost 70% in some countries We're just about to reinvent energy for example to renewable energy So here's a list of things that are happening without being sort of naive about the problems, which I'll talk about, right? But the future is not as dystopian as it looks I think this is primarily because it's all happening at the same time and we feel a little bit overwhelmed Especially when you're not 20, you know, so this is all the things happening in the next 20 years We're gonna be able to solve the food problem By vertical farming for example, but what's called smart farming? We're going to be able to stop or reverse global warming until that happens. We'll have to put up with it So there's no doubt with it the next 20 years as far as global warming is concerned Will be lots of dire catastrophies and those kind of things, right? But we can then solve it We can prevent diseases by genetic engineering. We can desalinate water. We're going to have abundant solar energy That's all technology. There's only one thing that we have to do We have to actually agree on what we want And we have to use technology to the positive effect Because you know what we have now is essentially technology is Coming to the place where we have several technologies that are as powerful as nuclear weapons Artificial intelligence genetic engineering geoengineering We can completely change the world with that to the good or not so good, right? This is really a question of how we use it so I Live in Switzerland, right? And I think I would bring some Swiss cars with me as an example of what is happening in terms of innovation I'd Richard Branson has invested in this company That is growing meat in the lab. It's not artificial. It's actually meat cells from animals, but it's not animals and it's called clean meat and Currently it's about two thousand dollars a pound. I tasted it the other day Tasted very good actually, you know, it's actual meat You know, it's basically not grown on the on the animal, but in the lab, you know, they call it from lab to fork Kind of funny, but so, you know for two thousand dollars a pound. It's not very feasible, but Branson and Bill Gates have invested They do all this weird stuff, right? In five years the price will be just like regular meat in ten years one-tenth That is an interesting angle because you know, you wouldn't think that this is a reality But basically I think what we see happening now quite simply, but you know, we are in the future. That's already here, right? It's just unevenly distributed William Gibson science fiction author If you want to define the future of your business, you have to look where it already is And you can see that Basically the five to seventy a time frame you can expect you can see the future. They are pretty clearly so I'll show you some of those ideas and then we can Discuss it later. We have time probably not to all try this curve is the most important, right? The exponential curve You heard about Moore's law Metcalf's law. That's an old hat But here's a key point. We're at the takeoff point of this curve We're actually at the point of where it actually starts to matter. We're just four four eight sixteen thirty two So if Moore's law continues, which it seems like it does for almost everything Then in just five years, we'll be at 256. I Mean that it's just mind-blowing speed 30 times up the scale one billion The kids of my kids will never know how to drive a car. They won't know what a city looks like They will not know what it means to be offline, which is a strange thing So there's things are going to happen like this whole list of things I'm sure you're aware of it will change our lives of businesses, and I think it's 90% positive If we can agree on what exactly we're going to do here I mean since you guys are doing a lot of marketing discussions to advertise in the future of media You know, it will be very important to keep those things in a positive framework I mean, we've seen plenty of examples how it can go wrong And so all of those things are happening now at the same time and This is really quite clear. We're going to change more in the next 20 years than the previous 300 years 300 years ago industrial society Before that, of course the invention of the printing press Then television the internet. Yeah, that was all big stuff. But now Technology is actually changing us On the mobile phone that's kind of changing our behavior But to go on to our heads with virtual reality that is changing how we see the world Then going inside of us by connecting us directly to the internet that that's not a joke You know, this is actually looked at when Elon Musk the new release and Our society has changed vastly because of technology Most of it good, but some not so good like this idea of saying now you're going to find everything you need inside of the screen Well, it's quite obvious that you know, you will not find happiness in the screen You'll find something there, but it's not the same because that's about engagement with people So this is a really important trend, you know wait to say well all the changes that I have already happened You know e-commerce books the the mobile phone companies e-commerce all these things now the car is Transportation on top of this wafer On the beach we have the newcomers right education banking Insurance medical the same transition. We saw in the music business. What happened there? It just takes a little bit longer So consider yourself lucky you on top of this wave now going along and it really what drives the wave is three three points First I've said this for about 15 years Data is the new oil I mean data is the force of society and this is what we're struggling with today Because these data companies you're on top 20, which I'll show you shortly they run the world and We use data of course we've been discussing data all day long right to better achieve our goals in In fact now in 2016 the data economy was worth roughly 7.8 trillion dollars More than the entire oil and gas and nuclear energy of the world So who really has the power today is not the oil and gas companies or the military or it's the data companies In fact, sometimes they're the same of course, but The next thing AI is the new electricity artificial intelligence If you have all the data, there's nothing you can do without AI Because you know think about that if you're getting a hundred million data feeds some social media about a product It's all happening real time without having those tools. You're not going to get it. It's just not humanly possible so to process the data we need intelligent machines and Don't be mistaken about this. This has nothing to do with human intelligence Human intelligence is not machine intelligence It's not processing But when you when you think of something and you make a decision you don't go to the back of your brain You say let me retrieve this file You know and think about that. It's much more, you know, human intelligence is like 50 things at the same time So this is really just machine intelligent. The last one of course is the Internet of Things Connected cars, connected houses, smart watches, like all of those things coming together McKinsey says roughly a shift of 65 trillion dollar economy What people refer to as smart everything Very powerful stuff, but of course and we have to say well, it could be heaven or it could be hell, right? I mean clearly If your car is connected Your home was connected your money is digital You're using the blockchain for transactions Your health records are online, which they have to be sooner or later It could be heaven because things may be cheaper Like you know your medical coverage could be cheaper if you're sharing But then all the people could get into your stuff like they do now on Facebook As has been discussed again this morning That is a big question so who's in charge and who's controlling this and you know I like to say jokingly science fiction is becoming science fact. I mean voice control Has been around for at least 30 years Kind of work like dragon software and those kind of things you can speak to it and you know But today we're getting to the point where you can say Well and in just a little bit maybe you're too it's a hundred percent if you speak, you know Discipline, you know not flowing in any other languages or like my own name You know cannot be used on Siri because Siri says I'm a nerd not Gert right or a turd or whatever You know would You see all the variations I tried on Siri didn't work right but but now you know We're going to connect the cloud by speaking to the machine like a friend Literally That will be extremely confusing and Extremely powerful So in the future when I go to buy my trip to Cancun You know, I'm not going to go to the search engine. I'm just going to say hey go into Cancun figure it out Because the machine knows everything about me my schedule my money my credit card. That's already working Alexa That's what Amazon wants to do and Google is switching entirely to AI to voice-controlled AI So Google is essentially making a copy of your data and then you can access it with voice control Great if you're for example, 85 years old You want to watch TV today on the internet that that'll be a tough one, right? In just a few years you sit down your couch and say show me Colombo or co-jack or you know that old stuff, right? And you can just pick and it will just play in whatever language I Mean that's pretty amazing stuff for the future And then we see a machine learning machines that are capable of looking at data and making sense out of it Like you could you can feed entire air traffic data in there and then it will tell you a better way of doing it The city of Los Angeles just put all the traffic lights online and they're saving 10% by the machine telling them how to switch the lights It's impossible for humans Things like this right now. We never thought that a robot could actually do this in 850 kilogram robot, right? You can now act like a human. I mean look at this stuff I mean it's a think a backflip right of a machine like this coming up right mind boggling I mean, it's you never thought that it's actually possible for a machine to do that And traffic control like for example intersections are going to be controlled by machines So that in the self-driving car you'd never stop I mean you're just rushing through the intersection because the machine has figured out that the car in two hours will be exactly at this point Which means you can't drive anymore Think you figured that out right if you're a lonely human here you're in deep trouble So that's not good for Germans, you know, I love their cars, but yeah, but let's look at exponentially different way I mean the you've seen this before but it's really powerful stuff I mean the amount of information data is a new oil could be heaven could be hell I think primarily it's a good thing because all the things we can do with this Look at the stuff in terms of the value for computer equipment the hard drive capacity Essentially going through the roof the adoption curves, you know, this is all taken from Mary Meeker's latest deck You may have seen Mary Meeker's time of Perkins just came out a couple days ago 300 pages. You should download Just look for Mary Meeker with two E's in adoption of new things like I Mean Lexa for example very powerful So this is exponential world and one thing we have to realize here is that if you're one of those guys here a silo, right a bank a Car company a record label. That's the worst case a publisher If you're in one of those silos the cloud is going to eat you and this is what's happening every we used to say jokingly Mark Andre's invite softwares eating the world Good for a quiet. Yeah, I guess I Think about this now its platforms are eating the silos Amazon is eating retail And of course, you know, that's a great example. What is happening here is that you know, very very powerful trend Look at those companies here also from Mary Meeker. I Mean, look at this right going from this measly sum of roughly one one thousand four hundred billion. That's 14 trillion I guess Going up three times in a very short time frame companies that didn't even exist and Who are they? Americans and Chinese Many people from the UK and from Europe are inside of those companies, of course But this economy is run by American companies and Chinese companies And it's very interesting to see that, you know, this is a huge I mean look at this momentum you couldn't invest your money and any better than here if you're looking for investment, right? he's mind-boggling change Amazon is gonna be a bank. I know if you if you realize this right But every Amazon Prime customer will get a free bank account free banking no transaction fees No peer-to-peer sharing fees zero First in the US rolling out now. I mean talk about, you know platforms eating silos So if you're Lloyd's Bank or I mean Lloyd's is trying really hard. I think they'll they'll get there, right? I mean, this is a hundred million people and then we have this tiny thing called quantum computing Which is computers in a 3d environment filled with gas so not using transistors or CPUs, right? Primitively put Million times the computing power has already launched at CES this year in Las Vegas Million times the power that is essentially what we need to run all of those processes like programmatic advertising All the things that we already do in these days Essentially building an artificial brain That's only five seven maybe ten years away from mainstream So this machine that's running my presentation in ten years will have a million times computing power Just like my mobile phone today has a capacity of the machine that brought the Americans to the moon So that's all really interesting stuff and then we get to this you never heard about this before right essentially Machines will eventually surpass us in intelligence Well intelligence meaning of course processing right not everything else I mentioned that shortly So we shouldn't be concerned too much about that part of it But what happens at this point? It's called the singularity the point of infinite Technological power. I think that's pretty amazing stuff, but we have to think about this, you know very soon That's roughly ten years away The question is no longer if we can do something But why I think that's already the question ready So in your business the question is not if you can do something because the answer is probably yes Just the question of firepower maybe money in ten years that stuff will be standard and then we have to say Well, why are we doing this? What is the value to the customer? Do we treat the customer like an algorithm do we set up a better mouse trap in marketing right this whole concept of saying You know, we're going to build a better place to catch the customer That is good today because you know, it's it's hard to build that place in ten years effortless So when I speak to people about the future It's very important to realize we're not talking about tomorrow We're talking about today that is reaching into tomorrow or backwards. The future is no longer by the time frame. It's a mindset And I would propose to you if you want to be there in ten years, you have to have a future mindset And this is what it looks like it's exponential Combinatorial open right. This is about open software. We talk about this all day long today convergent holistic Holistic means you figure out a business model that works for others as well Talk about uber Airbnb, right? I love these guys, but Does it consider the other part of the equation? Interesting debate, you know, it's very successful or very disruptive, but is it actually building an ecosystem? I mean open source is famous for building ecosystems obviously It all comes together So it's about the mindset and now if you're looking at this that's happening all around us Substantial scientific advances in pretty much every sector of society whether it's nanotechnology neuroscience genetic engineering So to make sense out of that we need a futuristic mindset So if you cannot answer the question, what will you be in five years? You're in trouble because the five years will be next year. This is crucial So sit down at home and say in five years. I will be and My company will be in five years like this For example, I in my company. We have four to six people working on future stuff We used to write research reports and sell them for like ten thousand pounds, you know And we realized it's useless because you know now the research report is Google You go to Google trends and he asked Google trends Or you go to IBM Watson if you have access and you say what is the future of the Swiss Frank? IBM Watson will tell you That's my job in there So now we're moving on to creating more human values more understanding which machines can't do I Give an example. That's very important here for our work Machines can look at numbers infinitely powerful numbers But if you ask a machine to look something that's in between the numbers Like something you're trying to say but haven't Or something you're trying to hide but the other person knows even though it hasn't been said right or something that is accidental Machine wouldn't understand what the world you're talking about It's either a zero. It's a one. I mean, it's not like the computer can say well He changed his mind or there was an accident or maybe he lied a little bit Like customers do right We do so in this world we're moving into the world what I call the mega shifts in my book, which is Technology was humanity. You know where to click if you want one I think some of you already have one but so the mega shifts here are very important This is our script for the next 10 years and you wouldn't believe how many companies I talked to they talk about digital transformation like the the miracle stick as the transformation Well, that's a bit more than that because It's a moving target. You know, we basically have all of those things of virtualization Things moving into cyberspace from reality and Cognification which is thinking machines all Basically covering each other. There's a website. I run called mega shifts calm But you should zero zero in on this. I'll give you some examples so you can visualize what it looks like For example, here's the North Face. They use IBM Watson for cognitive e-commerce So here if you you go to the website, you say, I'm gonna go hiking in Yosemite next week Then you don't have to poke around for the right jacket because Watson will look at the temperature the predictions The weather record of the previous year how good you are in hiking how big you are what your body weight index is and whatever Right and will I find one jacket for you instantly? I mean, it's a simple example for I mean with a jacket. It's pretty trivial, you know when it's about other things Probably more complicated Disney is using this connected device in the in the theme parks to make a complete match with who you are and of course There's tracking involved, but I'm not so sure that's such a good idea, but Spotify is doing a great job with artificial intelligence for example making playlists the most powerful feature on Spotify isn't the music It's everything around the music The social connectivity the playlists very powerful as a musician. I made 20 records With different names so don't look for them here But they are on Spotify and the other day the Spotify made a playlist for me saying these are 50 songs So we know that you would like and 10 of them were for me And Spotify couldn't have known This is how smart the system goes and so This bank drum bank and 26 They using all the mega ships to basically wipe out that just passed a million user mark yesterday And completely digital native millennial bank Using this and this is what they all do. We talked about this earlier as well the experience, right? Forget commodities goods even services and we're moving towards experiences And this is primarily because the human brain is wired for experiences What is most important to humans is not facts It's not calculation. It's not algorithms its relationships and Experiences I Think this has been known for a long time, but now, you know companies that make experiences Such as Airbnb. They actually have a product called experiences, right? They're vastly successful And so in this world we're now moving into you know, we jokingly call this a smart converter All you have to do stick in the old business Outcomes the smart business come out and boom your own business, right? Kevin Kelly jokingly says that the next 10,000 business ideas you take an old business you put AI in front of it Yeah, I mean it's funny when you go check the news, you know every day There's news saying oh, you know shell oil is using AI to like, you know, clean up the garbage or whatever good luck for that, but This is what's happening, right the maker shifts and I think it's important that we don't forget this Ultimately, it's not we're not selling the customer some some algorithms, you know some Logical thing, right? We're selling something that they would need for some other reason a human reason And so when we have this, you know, we're already living in this world where data is coming together with machines Virtualizing things and then we end up here, you know in this place where we have a sort of a brain, right? I mean if you're marketer, you love this idea, right? I'm not talking about Skynet here, you know, I've just This is really what's happening with these all of these platforms, whether it's Amazon Google Facebook Baidu Alibaba They're making digital copies of what we are. I mean, that's that's the idea That can be terrible it can be bad it can be really good But you know the bottom line really is that we have to think about this in the future, you know Basically, we're heading towards this and again without any judgment Some of that could be absolutely amazing. We could sell billions of lives if we connected medical care in the cloud DNA research But we have to think about you know the this concept, you know of What we can do with technology you've seen the movie X machine, right? I think customers and consumers love the convenience of not this but the previous one But they kind of worried about this technological Domination, you know the abuse like you know, you've seen of course similar scenes in Black Mirror for example, right? Which resonates with people a lot because it brings us up. So the thing about this is this is not per se bad It's just when you do it too much. It's bad when you when you overdo it when you don't when you lose your borders So this is very important. I think for all of us. I call this hell then yeah heaven and hell as We're going into the future. We can say well, it could be great if we use it correctly could generate lots of value But if we overdo it, you know, we built this perfect mousetrap. I think Facebook really make makes the best example for this I'll tell you more about Facebook in a second, but it's like Facebook wasn't hacked Mark isn't a criminal It wasn't intentional, but still, you know, we have a problem It's very hard to figure out, you know, it's like you can't point your finger in all different directions But you know when you're looking at this basically saying okay, this is really what it comes down to right? Technology is exponential, but we are not You are not going I mean maybe a hundred years. We can be exponential by you know changing our brain Or changing our body Right now we have to sleep we need food We have downtime. We're just not exponential. We're not efficient. We're not fast There was a joke the other day somebody said, you know technology makes everything faster and Humans make everything slower That's kind of what it is. And so I think we have to live with this also when we do our work We can't expect people to be exponential like a computer because it just won't happen And decisions aren't made on algorithms And then we have you know, we're already living in a world where we can safely say that technology is the new religion I mean, that's We admire it. I Mean, I'm not religious, but We have to think about this, you know, how far are we going to go because you know, basically mobile devices are already our external brain And Marshall McLuhan already said in the 70s, right that every extension that we have also amputates a piece So we go further and then we lose other things that we used to have Maybe that's not a big deal when it's about maps But when it's about dating family planning probation When it's about this, you know virtual reality, I think it's extremely interesting in a business to business context Could possibly make us super human in a way Very powerful, but we have to be careful that we don't end up, you know falling off the stack here when we don't have it I mean, I don't know if you notice the feeling sometimes when you're out without a mobile phone if that ever happens Off a bit, but you know, you feel like you know, you you can't defend yourself. You're completely like unplugged, right? And after a while you get used to it But imagine you live in a world where you you're wearing a virtual reality helmet for work like a doctor or lawyer All right, and then you take it off if you're like, oh my god, it's so boring Well, it could be a potential issue, you know with artificial intelligence giving us advice all day long Could we forget how we do it like sort of a mental viagra, you know, we can't do it without it kind of thing Kids grow up like this I mean we can laugh about this today because it's not a big deal, you know But but think about that in the future, you know, maybe these kids will not learn how to build a sandcastle Because the sandcastle is so boring compared to the iPad, you know Maybe they stop wanting to learn how to write because they can just speak You'd be surprised as the first people saying that our kids shouldn't learn how to write You know hand write, I'm not joking here, right? Because we can just talk So kind of an odd topic, right? But clearly what we have here We have this right? This mix of the two we have to make sure that now in our work. We focus on this What Steve Jobs called the magic? This is about ethics We decide what is the right thing to do as a bottom line Supreme Court judge Potter Stewart said Ethics is known the difference between what you have a right of the power to do and what is the right thing to do Now that is the perfect description for a Facebook problem They have enormous power the biggest country in the world Now they're gonna do the right thing is the GDP are the right thing I have no idea I think that's sounds massively complicated obviously But I mean how we're going to balance this I think you know for our work How you position yourself between those two that is will define your success Will people look at you as a brand as a person as reliable as trustworthy? Or that look at you as a giant algorithm Algorithms technology is a commodity. I mean look at the mobile phone companies, right? You switch instantly from you know, whatever is two cents cheaper No brand loyalty So magic technology Steve Jobs talked about this a lot. I'll show the example from Google duplex you've seen Google duplex Probably at Google IO or so, you know, it's a machine that makes phone calls for people It's a virtual digital assistant that can go and call anyone to get anything done Like getting a dentist appointment or you know, so here's a short demo. You may have seen this already I'm looking for something on May 3rd I have sort of a riffing off of this topic in a different variation. This is not officially from Google So if anybody's here from Google, I apologize, but this is another take on on the same question Hello Hi, can I talk to Diane, please speaking? Hi Diane. I'm calling on behalf of John to schedule an appointment for what? The appointment for you to come pick up your belongings from John's apartment Excuse me John would like you to remove your belongings from his apartment. What are you talking about? I'm very sorry, but John has decided to end your relationship Yeah, so that's interesting. You know, I think there's a lot of potential for toxic relationships here And this is the problem with technology, right? I Love I think I love this idea. You know, so it's hard to say whether that's good or bad But there's certainly lots of abuse here I mean, you can imagine where that would go, you know, if you you make phone calls of people perhaps So this is going to reboot marketing this whole idea, right? We're going to go inside of people's brains and look around for information like Amazon X echo Alexa We're going to make digital copies of people There's actually an app for this called replica Don't try it, please But that's what they do so that when you die your family can keep talking to you This is the purpose of the app, right? Very interesting stuff And of course, you know How do you reach people without overreaching? Without addiction that is the primary question for any brand and the answer is a Relationship When you have a relationship, you don't just say you know what I really love you because you're so efficient I That's stupid There's like a thousand reasons why you would love somebody It's not just efficiency or you know all that stuff, right? It's I mean looking at this, you know We're going to have to figure out how these companies keep their license to operate This is an important question My view that will be very hard for Facebook to do other ones will be do better I think Google is making a great effort here But you know now mark is talking about all these things, you know to save himself from falling into the deep hole here in Europe I deleted Facebook three weeks ago. I was maybe the first 10,000 ever on Facebook Was a big decision took three years But I decided not to advertise on Facebook anymore not to use it It's essentially an AI Facebook is an AI a data mining AI Can we live without it? That's hard, right? It's kind of like okay very difficult question, but maybe it's like this, you know, maybe it's a burning platform I don't know, but I think what is really happening here is that we have to look at the future and say it's no longer about just Stupid disruption, you know disrupt this, you know move hard and break things Move fast and break things the Facebook motto It's about construction now. So building things Building things that actually work We keep that in mind when you're when you're working on projects I mean we're not looking just for this a disruption effect, you know, that's kind of over We have to look a little bit further like data mining now, which is the most common way of advertising and my view has hit the peak Some of that will always work because of various circumstances But really what we're talking about now in the future is what I call data mining with a why Of course, it's always going to be a little bit of both That's just the reality of commercial relationships But if you put your sides in data mining, I think you'll fare well Because it creates relationships It's possible to have this idea of saying, well, you know, it's as I like to say, now data is great, but data ism Which is adoring data, you know, loving data more than people is not It can be successful for a little while Because you obviously have lots of output right, but I love the saying from this guy also supreme court judge If you torture data long enough, it will confess to anything. So that's not to say the data is useless. It's not it's very useful But let's not believe everything that we hear from a algorithm. I Mean, there's a few things that we also know that are important Yeah, so also to remember that it's not, you know, what I call artificial smartness not artificial intelligence That's completely unlike human intelligence Most machines that we have today that are so-called artificial intelligence. There's dumb as a toaster Okay, and they will get smarter And they will do things, but you know, we have all of these intelligences social emotional kinesthetic musical all of those things, right? I think we have to focus on the low-hanging fruit what I call intelligent assistance IA That's basically fancy software. That's what we're doing here, right? We're looking at intelligent software We're not looking at human software or human thinking. That's far away. We're at least 50 years away from that. I Wouldn't contest that in 50 years. We can have a machine that can be like a human But it's not going to be in the Elon Musk time frame. I don't think yeah I mean look at this example, right this artificial hand If you if you should have an accident and lose your hand You can buy a prosthesis The million euro prosthesis to replace your hand million euros is one percent has one percent capacity of the human hand for million euros That's what we are today You have a prosthesis you can do stuff like pick up a glass It's 1% even at the very very peak More of edge says famous scientists whatever is simple for human is very hard for computer and vice versa Let's keep that in mind when we think about software and how we deal with customers and clients because you know We're moving in into this world on a rapid way That is going to really push us, you know Picasso said and Kevin Kelly then followed on this computers offer answers people are for questions and This is why I believe we will not become useless in the future As people have argued turn we will lose a lot of jobs that are routine jobs because computers will learn them Can we rise above that we can? What does it take well a lot of things right, but it takes a little bit of rethinking you know machines don't do relationships and They shouldn't Let the machines do the monkey work The heavy lifting the bookkeeping the accounting that the filing the the research the fact-finding all of those things and Don't think of artificial intelligence as a mousetrap, right? I mean, I can't tell you how many people I talked to that are saying you know now that we have AI we can fire lots of people Make more money and get our customers more, you know They can't leave very bad idea This is really what our customers want they want experiences they want transformations They want what's called perma in psychology positivity engagement relationships meaning you know You with stuff pretty simple So let's not forget about this because culture is also the biggest success factor when I meet companies that are transforming Culture is a success factor whether you can look beyond the immediate today. It's all about culture Why are Americans leading 95% of data commerce in the world? Because the culture says we go forward no matter what Invent everything in Switzerland we perfect everything We don't want to invent we go to America to do that So I'll wrap up now because it was time is up But you know for your future in terms of jobs is very important to realize that the end of routine is coming That's 10 years away until the computer learns pretty much every routine But that's not the end of human work. It's just we have to get busy moving above the routine If you're a bookkeeper, you will not have a job on the lowest level If you work in a call center, you will definitely not have a job. That's 17 million people So if you look at the positive part, I think the flip side of this, you know all of these things that we consider human They're still very much unattainable for machines That's how we build relationships trust Client understanding, right? That's the jobs for our kids of the future. So I'll do the quick summary then I'm off Because I got to go to Lisbon tonight, but we will distribute the slides Later because I know they were quite a few So you can review them. So the future is better than we think let's change our frame of mind And let's build things that are magic not toxic Don't build toxic stuff or even manic stuff Because doesn't really have a future and it works for a while, but it doesn't work for a long the ticket really is exponential combinatorial open converged Mean this is of course when we talk about software that to me is the key Data is in your old man and machine overlapping. So yeah, this is really for us We have to figure out how we're going to lead and what I call the ethics of technology What is good technology and what is not what is good for the client and what is not, you know If you're an airline you primarily concerned about what is good for you Using technology, I mean, I don't know if you observe. There's a great example And airlines have been using technology to actually reduce the power of the customer And and that is really changing now. So think about that in a different way Smart machines are not humans We shouldn't treat them. We shouldn't give them rights. We shouldn't elevate them We shouldn't think about their ethics. They are just machines And we should use them as such and then I think we can get to a good place, right? The end of routine is not the end of work if you have kids don't let them learn any routine The more our kids work like robots the less work they're gonna have So make them into humans rather than just that I just published a movie About artificial intelligence is a short one with a complicated URL. We need to talk about AI comm It's actually on YouTube. So it's just a shortcut if you want to watch this and of course my book is Here so thanks very much for listening. I'll close with a statement by David Bowie one of my musical mentors Who said in the 80s the future belongs to those that can hear it coming? And I'm convinced if you can hear it coming you'll be there in the future because that's inevitable. Thanks for listening