 Now that your ad is finally up in the air, let's learn how to analyze your ad information and the results that it gave you so that you will learn how to analyze your ads correctly and multiply your success on those best performers. Now you have your campaigns, your ad sets and your ads and all of these results which you can see over here. In order to begin customizing your columns, use the resources PDF that you have for this course. Over there you'll have a link to a document file which will explain every step of the way. I created this document for you so you will have a much easier time customizing your columns and not spending too much time on it. Let me go over one by one and show you how it's done. Once you open that document file on your ad screen, click on columns and then click on customize columns. Once you're on this screen, use that document file that you have in the resources PDF for this course and over there you'll have a list of everything that you need to click in, everything that you need to leave out and the order that you want everything to show up in to just make your job a whole lot easier. Once you're done customizing your columns according to the document, click save as preset and give your custom columns a name so that you will always be able to choose it when you are seeing the results for your ads and you can also set it as a default after you give it a name. So that way you'll always be seeing this one first. Now let's go over each column and I will explain the meaning of each one. So you are in your ads and it doesn't matter if you're in the ad or the ad set or the campaign, it's just much easier for me to see the results in the ad section. So once you are looking at your ad copy, the first thing that you'll see is the ad name, then you'll see the delivery, whether the ad is currently running or not, mine is currently off, but yours should still be running for at least three days. Then you have your ad budget, how much you're spending a day on this ad. Then you'll have the amount spent, which is how much you spend up until this point. So if my budget is $10 a day and so far I spent almost $15, you'll know that this ad is running for about a day and a half now. Next, you'll have the results. Now the results is going to show you the results for the campaign objective that you set. In our case, we went for post boost engagement. So the results for the post engagements is 13,417. That means that Facebook, out of my $14.62, they were able to give me 13,417 people who will engage with my post. Let's move on to learn more about that. Cost per result is how much money I paid for each result, for each post boost engagement that Facebook gave me from their audiences. So my cost per result is 0.001 cents. This is a very good result. It means that I really didn't have to spend that much for each result that I asked from Facebook to get to me, which is a post boost engagement from their audiences. They charged me only 0.001 cents for each result that they gave me. And that is because we went worldwide and Facebook just went for the cheapest audience to give me the results that I'm looking for. And as you can see here, it worked. Let's move on. The reach is 29,432, which means Facebook was able to show my ad copy to this number of people. Then you have the impressions, which is 35,625, which is always going to be more than your reach. The impressions is how many people's devices my ad was shown on, but it reached 29,000 people, which means these people did stay a second to see the ad. Next, you have your link clicks. So I have 223 clicks. Even though this campaign objective was not for link clicks, I was still able to get them anyway from my post boost engagement objective. Moving on. The next column is three second video plays because here you want to see how many people played your video for at least three seconds to see if your video is even interesting at all. In this case, out of 29,000 people that my ad was on, almost half of those people watched the video for at least three seconds and those are good results. The first three seconds, as I've said, are critical. The more people are watching three second of your video, the more you'll know that it is an interesting video and you did know those first three seconds. Next, video percentage watched, which is about 50%, which is what I just said, about 48% of the people watched the video when it came up on their phone, which is also a very good result because people are usually not scroll stoppers. They usually keep scrolling even after one second, whatever they're seeing is not interesting and they keep scrolling. Next, you have your video average play time. So I know that my video was almost 14 seconds long and if the average view time is seven seconds, it means that people are watching just about 50% of my video length. Next, you have your frequency. The reason that I added this result to the columns is because you want to make sure that people are not seeing your ad too many times, not the same person. Each person should view your ad one to one and a half times, which is 1.0 to 1.5. If your number is more than 1.5, then your ad is experiencing what we call fatigue. The same people are seeing your ad and if they're not buying it and you're advertising to them over and over again, your ad is not going to give you any good results. That is why you should make sure that the frequency is anywhere between 1.0 to 1.5. Once it goes above that, your ad is being watched too many times by the same people. Therefore, you'll need to expand your audience size by adding in more audience interests and that is how you can grow your audience size and show your ad to more people. So the frequency is 1.21, which is perfect. Let's move on to clicks all. The clicks all is the number of times that people clicked inside your ad. Whether it was a link or not, as long as the click was anywhere inside the ad box, even if the click was worthless, it's going to be counted in clicks all. This is different from link clicks which we just talked about a minute ago because link click is referring to how many times a viewer clicked on a link on your ad. If there are no links, they just clicked on an open box, it is going to be under clicks all. So as you can see, 621 people clicked inside the ad but only 223 clicked on a link. Well, it's not only 220 people to go inside my website, even if what I was asking was just a post-boost engagement on Facebook, that is a really good result. But as you can see, 600 people clicked, 220 were links, 400 of those clicks were just worthless clicks, but they were inside the ad and I want to count how many times people are interacting with my ad. Next, you have your CPC all, which is your average price that you're paying for each link click. So it is still a low price even though this wasn't our objective, that is a great result. Next, you have your CTRL, which is the click-through rate for all of the people who clicked anywhere inside your ad in a percentage number. Next, you have your cost per 1,000 people, how much money I paid Facebook to show my ad to 1,000 people, 50 cents. As you can agree with me, 50 cents is really not allowed to reach 1,000 people. Next, you have your CPM, your cost per 1,000 impressions, which is how much you paid Facebook to show my ad to 1,000 people, even if they didn't stay a second to look at my ad. Next, you can see how many people commented and reacted on your post. So this is another form of post engagement that Facebook brought to you from their audiences. Next, you have another form of post engagement to see how many people commented and reacted on your post. But in just about a minute, I'll show you the ad where there you can see the exact posts and the likes and how much engagement it really got. Then you'll have extra perks, which if you got these things, then you'll know that you can move on to purchase campaigns and run another ad to find people to buy your product. So what do we have here? You have your content views, which is a view content, which means how many people went inside my website and viewed a product page. So from this ad, which all I asked from Facebook for is to get me some post engagements, which was great and it made my post viral, that's all I really wanted. But since the product was interesting and the ad was created, well, Facebook was also able to give me an audience that will also click on my ad. And it also gave me an audience which viewed the content. Now view content is very, very important. So, so far I got 60 view contents and I'll go back to that in just a minute. After that, I also had one ad to cart and one checkout initiated, but that person did not go on to purchase. Why? I don't know. I can go and start analyzing that. We also have an abandoned cart campaign which Shopify will send an email to that customer and try to get him back. A few lessons ago, I talked about that and it's already configured inside your Shopify store. But the point here is that we already have enough content views to create a new ad, a conversion ad, instead of a post boost engagement objective, the objective for the next campaign is going to be a view content campaign. Why? Because I already have 60 people who viewed my content, which means my Facebook pixel is already starting to get fed. Once you create a new campaign where your objective is going to be view content, Facebook is going to look for an audience that will view your content. Now I know you're looking for purchases. You're not just looking for someone to view your content. But what you're doing here is you're feeding the Facebook pixel with the right amount of data. Once you start with the post boost engagement then you move on to view content. Once you do that, you will start getting a lot of results for view contents. Facebook is going to give you audience that will click on your ad and view the content of the product on your website. Once you get a lot of view contents, you'll see that naturally your ad to carts will start increasing more and more. And once you'll have 20 ad to carts then you can create an ad to cart campaign objective. Once you create an ad to cart campaign objective you will start to see that Facebook is giving you a lot of people that are adding your product to their carts and some of those people will start to check out and purchase your product. The next step after that is once you get at least 20 purchases then you can create a purchase campaign. This is usually the most expensive campaign to run and that is why we had to build it slowly and gradually starting from post boost engagement. After 20 view contents we created a view content campaign objective and ran our ads on that. Then once we had 20 ad to carts from the view content we are going to create a ad to cart campaign. Once you have 20 purchases from your ad to cart campaign that is when you are going to run a purchase campaign. Now your Facebook pixel at this point will be truly fed with the right audiences that love to add to cart and purchase products from what you are trying to sell and it will keep optimizing itself from there and that is where you are going to start seeing real sales and real profits. So yeah you are going to have to create three to four ads until you start seeing the success. Do not worry about the $5, $10 and $15 that you spent on your previous ads and do not worry if your post boost engagement did not get you any ad to carts but it should get you some content views. If you didn't get at least 20 content views then your post boost engagement ad probably needs some tweaking. Check out your general audience interests. Check out to see if there are any competitors that are killing your product. Check to see what's going on why you're not getting those view contents and if you were not able to find the answer just find a new product, create a new ad, create a new video for your ad, it's fine. 99% of the dropshippers do not nail it on their first product and that is fine. The money that you're spending is for your own knowledge. Once you get enough knowledge you can use that knowledge to generate lots of sales and profit and run a successful dropshipping business. I know that this was a lot of information but it's very, very important to learn how to do this step by step and that is exactly what I've been doing until now. So after a day and a half, this ad worked really well. Let me show you the ad on Facebook. Here's the ad, there's the video that I showed you last lesson. We got 269 reactions for this post, 47 comments, 20 people share this post and here you can see the people's comments. So at the end of the day this was a successful ad and we want to create more. The next ad that I would create in this point as I've said is the view content. Once I get 20 ad to cards, I'll make an ad to card campaign. Then from that campaign, once I get 20 purchases from that I'll create a purchase campaign. That is how you build it. That is how you feed the pixel. That is how you analyze your ads and see which ones are working well. Now, if you created three videos for your ads all you have to do is click on the duplicate button and give it a quick duplicate. Now, since I'm in the ads column it's going to create another duplicate ad. If you want to change the settings like your audience demographics, audience interests, your daily budget or any other setting that you had just create a duplicate for your campaign and edit out whatever you want from there. And this way you'll be able to test which video is the best performer out of the three that you have. And that is one of the best and smartest ways to split test your ads. Ladies and gentlemen, that is all of the best information that I can pass on to you on how to create Facebook ads, make them successful, learn to analyze them, launch the correct ads and reach the right audience that will go and buy the product from your store. If you have any questions just let us know and we'll always be happy to help you out. And your assignment for this lesson is to customize the columns in your ads so that you can analyze each column the right way, see the relevant information that you need to see, learn to differentiate between low performers and good performing ads and use the resources PDF to find that document file that will help you customize each and every one of these columns. Once you do that, see what's working well, see what's not and make the right tweaks to continue optimizing the process. And I will see you in the next lesson where you will learn how to fulfill the orders that you are getting on your store. See you in the next lesson.