 And there's also a variety of these tools. And a lot of these are about managing your social media presence. I've used Hootsuite and Canva in the past, and those both work really well to basically see everything in one place and not have to log into the individual separate channels to then allow you to have more of the clear vision always of what your strategy is, what you're talking about, are you sharing things consistently across your different environments at the same time, track your analytics, be able to pull reporting to then share with your boss, with your board, with your coworkers, the impact that the time spent within those channels is having. And on the other side to get out, to back out if, man, this time is not worth it. Let's do something else. That's where the analytics matter and being able to put everything within one place can add value. So, and I think all of these to some degree have kind of trial options or are free and so there's that low risk where it's not like you're having to put a lot of money on the table in order to see what benefit you can get that your organization can get from these tools.