 Okay, so a common method you see in the marketing world is people use webinars to generate clients free webinars. You'll see, you know, learn the foolproof secret to transforming your X area of life or whatever, or sex area. And then you attend this webinar and you're supposed to learn some amazing secrets. Oftentimes, it ends up being of afterwards you realize oh wow it was basically a well designed sales pitch for their their bigger program or whatever. It's so common. It's common, especially in my industry of marketing training but it's it's becoming more over the past 10 years it's become more and more common in many industries. And basically, I, I used to do it very well successfully. I even had. I did so well that my clients asked me to teach a whole thing on it. And I call it the webinar method. This is from 2010 to 2012 I was known for the webinar method as an online course on how to create high converting webinars. So yeah I was doing it, you know, 10 plus years ago and it just felt really gross over time I like conscience wouldn't let me continue doing it even though it was very profitable. It's like, you know, I was only concerned about like the one to 5% of attendees or sometimes up to 10% who converted. And I really didn't care about the experience of the other 90 to 99% of people, like I couldn't care less, like if they felt it was really gross or felt gross, I just cared that. Hey, you know, Bob just signed up congratulations Bob I look forward to working with you in the course. Oh Jane just signed up yes anyone want to join Bob and Jane I was really good at it was like a salesman, you know, and, it was very profitable I remember one webinar where I converted $70,000 in one hour. So not a bad day, you know, 70,000 in one hour so anyway of my own product and over time I realized that wait a second. I was basically burning out the other 90% of people like they they stopped following my stuff so I had to continually grow my audience like work so hard to get more people to join this webinar they've never attended before. Over and over and over again I had to work so hard to get JB partners and others to bring new people to bring new suckers into my experience, which is what marketing marketers do all the time now. So I, I attended this thing was so salesy and won't do that again. Next time you might get suffered again second or third time maybe you'll learn after the fifth time. But you eventually like yeah there's there's this guy be a better experience so now my recommendation is to think about the 90 to think about the 100% of the people or I shouldn't say 100% think about the 80% of the people there, or maybe 60 to 80% of the people to attend who are more likely to be your ideal clients in the long term. Think about them and design a webinar experience that they would go Wow. I loved what you know you provided. That was that was a transformation experience it wasn't too much it wasn't overwhelming and that's where I need to learn I'm still learning how to make a single session not overwhelming and I think that's we can, all of us who care about delivering value tend to need to learn that lesson of how not to overwhelm, but like we can think about how can I make this webinar a spacious experience where they learn something that they couldn't easily learn elsewhere. What of my content what's something that's surprising to people, what's something that is a ha, wow, you know, really interesting. And then put that content into the webinar and try to build some kind of exercise or breakout room experience, so that they, they can't come out of it going Wow. I want more of that. And naturally, oh, and it's okay by the way to spend about my recommendation is something like 10% of your webinar, five to 10% if it's a one hour webinar you can spend something like six minutes. If it's a two hour webinar you can spend something like, you know, 1015 minutes, talking about your deeper offering. You can, you can start by saying, for those who are in, you can even start, you can even mention the deeper offering earlier in the webinar. Not as a way to like, plant a seed I got to, you know, get ready to be sold kind of thing but it's more like, you can mention it, you know, here and there offhand just to say, you know, in my deeper program we talk about this and I want to use that concept to you because I think it's really important and more people should know about it. Right. And then at the end you can say for those of you who are interested in learning more about deeper deeper program feel free to stay. You might want to ask for feedback about the webinar first put it a little feedback form. And that's like it for those of you want to stay an extra five minutes, not extra five minutes the final five minutes. Let me share with you what the deeper program is and you can ask me any questions about it. In fact, anybody who already know about the deeper program any questions chat below but let me just give a quick overview. All right, I see a question here about, you know, when does a start. Okay, it starts on you. So, anyway, just a really quick. Yeah, really, really quick thing about webinars and yeah if you have any other questions or any tips below, feel free to chat below. So I hope this helps.