 or a meeting for LivePC, GivePC. This one is all about strategy. And sorry about that. My name is Linda Gerhardt and I'm the senior community engagement manager here at Mighty Cause. I am filling in for Dawn Nolte who is normally the project manager for LivePC, GivePC, but she had a scheduling conflict. So I was happy to step in for her. I also do giving events on the Mighty Cause platform. And so I've given this webinar a lot. Obviously it's customized for LivePC, GivePC, but I do know what I'm talking about. So I'm happy to share what I know with you in this meeting. And I'm also joined by Christine Coleman from Park City Community Foundation. Hi everyone, this is Christine. I see some familiar names out there. Thanks everybody for joining us. We also have Ellie Cutting here who works as our event manager for the Community Foundation and focuses very specifically at this time of year on LivePC, GivePC. We're super excited to see you. I'm just gonna give you a couple of highlights about LivePC, GivePC this year. And then Linda's really gonna get into a lot of details. I might chime in a few times when we're talking about the marketing that you'll be doing for LivePC, GivePC. But basically I think you all already know it's on November 5th. We are just thrilled to be doing this Community Wide Giving Day once again. And to have you guys involved, it's really all of the nonprofits involvement together that makes this such a big deal. And it's pretty amazing to see how it's grown over the years. It's kind of become like a de facto holiday for a lot of our community members. People get so excited about it. So we have set a goal with our LivePC, GivePC task force this year to get 6,500 donors. So that includes donors, all of our donors together, all of the nonprofits combined. Last year we got just a little bit over 6,000. So we think this is a little bit of a stretch, but we also think we can do it. And we have some prizes this year just as we have had in past years that total over $33,000 that goes to all of the nonprofits. So you are all eligible to win those prizes. And we have a new prize this year that I think is pretty exciting. It's a $2,000 prize for the organization that has the biggest increase in donors year over year. The Community Foundation right now is in the process of planning a community-wide party for everybody to attend. So stay tuned about that. We're still working out some details with the city on the exact location. We also know that a lot of the nonprofits, well, I shouldn't say a lot, but some of the nonprofits also do their own parties, which is totally great. We're planning on doing a one-hour live stream this year to highlight the giving day. Last year we did three hours and we pulled it off, but we felt like this year we wanted to cut that down a little bit. And we're right now in the process of really looking for volunteers. Volunteers as usual that we have for our donation stations and waiting signs on the street corners. But we're also really focusing on getting neighborhood ambassadors or community ambassadors more engaged. And we're gonna give people a toolkit and they can do everything from hanging a poster in their community to having a party in their community, just getting the word out. So if you know anybody who's interested in being one of those ambassadors, please let Ellie know. We're really, really wanting to increase that. It was effective last year and we just wanna take it to the next level. And that's it from me for now. I'm gonna turn it over to Linda and I'll chime in here and there as appropriate. Great, thank you so much. So just a quick look at what we're gonna go through today. First we'll start off with some basics, just in case you missed the earlier webinar. And then we're gonna go into some detail about leaderboards and prizes and talk about the strategy to win prizes. And then we're gonna be talking about marketing, which is one of my favorite topics. I handle most of the marketing for us here at Mighty Cause. So if you get emails from Mighty Cause, they're most likely written by me. So I'm happy to discuss marketing with you and then we'll save some time at the end for a Q&A. Just so we get through the presentation, if you can just chat your questions or we'll have more of a collaborative approach to answering questions when we get to the end. But just since sometimes we answer questions during the presentation, I will carve out some time just at the end to go through questions about this year's event. So before we dive fully into strategy, I just wanted to start off with a quick refresh on the basics of Live PC, Give PC. So the first step to participating in Live PC, Give PC is of course registering your nonprofit so that we know that you intend to fundraise this year and we can add you to the event. The form is very short and streamlined and it shouldn't take you much time to complete, especially since a lot of you are returning organizations. It should be very simple for you to get signed up. So if you are in this meeting right now and you haven't yet submitted your registration, please feel free to open up a new tab and take care of that now. It should be really quick and easy. You'll hear back very quickly from the Park City Community Foundation and you'll have a response within no more than 48 hours. You only need to register once. That's a little bit different in recent years than in years past. And if you wanted to add administrators to your page, you can do that through your settings on your nonprofit dashboard. So once you've gotten your approval notification, the first thing that I would recommend is checking out your admin dashboard, oops, and getting the lay of the land. There have been some updates to the dashboard as there is pretty much every year. So if you don't use Mighty Cause Outside of LivePC, GivePC, it's definitely a good idea to get reacquainted with your dashboard since it's been nearly a year since you may have last checked in and there have been some changes and you'll probably need to pull some information pretty quickly as you're gearing up for the event. Hopefully you'll find that the dashboard is simpler and more intuitive. We have some new menu items and you'll find the various tools that you know and love for Mighty Cause in the submenus of the corresponding categories. One thing I did want to point out that's different and improved this year is your overview screen which gives you the ability to get caught up on your key metrics and you can also define them. So what you're tracking, you can customize and you can sort of adjust it to what is most important to your nonprofit. So that's a really cool feature. We've also added some graphic options there so you can see some charts and help you get an even easier glance at what is happening on your Mighty Cause profile in terms of donations and your donors. So I would really recommend taking a moment to play around with the overview screen and make sure that it's customized and you're tracking everything that's important for your organization. Moving back to your dashboard, you'll find the vast majority of your fundraising tools under the fundraising menu. So it's much easier to find these tools than it has been in previous years. And here is where you'll customize your page for LivePC, GivePC. You can manage your campaigns which includes hiding old campaigns. You can add matching grants, customize your checkout flow and also update your thank you page and make sure that all of your checkout customization is up to date for 2021. Under reports, you will of course find all of your reporting, including your donations report, your retention report and your disbursement reports. And then under settings, that's where you can check on your EFT. It's definitely worth a look every year just to make sure that you have the correct account booked up, your legal info, if anything has changed, you can update that there. And you can also do some admin housekeeping. So if you've had any turnover or you have new volunteers or staffers who might be helping with this year's campaign, you can make sure that they have the access that they need in your settings. And once you've gotten the lay of the land and you've double checked your settings and who has admin access, you'll want to update your nonprofits profile. So if you are a live PC, live PC, give PC veteran, you likely only need to do an audit to make sure that all of this information is up to date and just make sure that you don't have anything old in your profile. But you'll also wanna take a look at the overall look of your profile and consider refreshing it. Things like updating your banner photo, your logo, adding some new images to your media gallery can really go a long way in making your page feel fresh from last year. And if this is where you'll be sending the majority of your donors for the event, you'll wanna make sure that you're incorporating your campaign messaging in your story, your media gallery and so on. If you are returning, sorry about that, every single time somebody comes, I have to re-click onto the slide, so I apologize for the clunky transitions. So if you're a returning live PC, give PC nonprofit, one thing that you will definitely wanna take care of as you're gearing up for this year's campaign is resetting your metrics, which is the goal and progress bar on your profile as well as the total amount you've raised from how many donors. This is super easy, you just go to your profile and you click on the little pencil icon next to your fundraising totals in the progress bar and then you can set it to count from this year and the date you'll want to enter is August 25th, 2021. So that you're only seeing donations that count for this year's event in the totals on your profile. So in terms of where old information hides on your profile, your checkout flow is probably number one on that list. So you'll wanna make sure that you take a look at your checkout flow, update it for 2021, make sure that you're collecting the data that you'll want from your donors and preview it so that you know what the process looks like for your donors. You can also enable dedications and designations. So if you print dedications in your newsletter or you would like to allow donors to earmark their donations for a specific program, you'll wanna go in and make sure that you have those options turned on. Old information tends to hide in the donation descriptions. That's one of the most common reasons that people contact us when they're in a panic because somebody saw something old. So just take a look at your donation amounts and also the descriptions and make sure that those are customized ready for this year and in line with your campaign's messaging. So number two in terms of where old information hides is your thank you page, which we've made a lot easier to access in our latest dashboard update. You can find that under the checkout menu. And this is something that donors will see as soon as they check out and complete their donation. So it's a very important place to acknowledge your donors and reinforce your messaging. You can add photos, a video and add in links in a CTA button. There's a lot of customization you can do. There are a lot of flexibility. And I also recommend updating your custom message on your receipt, which we've made a lot easier to access that you can customize it and make sure that you've got this year's messaging added. Every time somebody makes a donation, they automatically get a receipt emailed to them by Mighty Cause and your message is delivered as part of that receipt, which helps you automate the thank you process and buys you a little bit of time before you do some more involved follow up. All right, so with that out of the way, we'll move into this year's prize schedule. So the main show on the big day is the leaderboards. They are right at the center of the giving event site and it's a great opportunity for your nonprofit to win prizes. The leaderboards will reflect the totality of your fundraising for LivePC, GivePC. So on those leaderboards, it'll include all of the donations and the donors from August 25th through the live event. So you'll see your total online donations listed, but it's important to note that they are ranked by how many unique donors you have. So even if you raise the most amount of money, you may not be at the top of the leaderboard if somebody has more unique donors than you. So the game is not to bring the highest dollar amount, although obviously that's important for making the day a success for your nonprofit. But the cool thing is that even if you don't raise the most, you can still win a leaderboard prize by engaging a lot of people. So the prizes are for first place, $2,500. Second place is 1,500 and third place is $1,250. So pretty generous leaderboard prizes on the all-nonprofit leaderboard. LivePC, GivePC will also have leaderboards built around issues and cause areas. You can see the full list on the rules and prizes page at livePC, givePC.org. It was just a little too much to include in one slide. And you are placed in these leaderboards according to the information that you submitted with your registration. So if you haven't registered yet, just make sure that you're very careful when you're telling us that information in the registration because it'll determine which leaderboards you are on. These will also rank participants by most unique donors. So again, it's really anybody's game, a lot of opportunities to win prizes. These leaderboards will also count from August 25th on. And just as a note, only online donations and online donors count toward these leaderboards. So sometimes you'll see a discrepancy between your pages metrics where you may be counting offline donations and the leaderboards. And nine times out of 10, that's just because the leaderboards are only taking into account online donations and online donors. So you may see a little bit of a difference there but that's just important to note that it's only online donors that are eligible for being included in leaderboard totals. And I'll probably tap Christine to tell you a little bit more about these prizes but there are a lot of other exciting ways to win during LivePC, GivePC, including some new prizes. First is the new donor challenge, which is very cool. It adds $10 to each donation for each new LivePC, GivePC donor. And there are 800 new donors who are eligible to get that prize money attached to their donation which really gives you a unique way to win some prize money this year and also adds some really neat donor engagement opportunities. That prize kicks off at midnight on November 5th. So early giving donors are not eligible for this prize. It's only during the live event. Next, there's the Power Hour Booster Challenge which also adds $10 to each unique donor's gift up to 200 donors. There are two hours that will be announced on November 5th so keep your eyes open for those announcements. And new for 2021 is the donor growth challenge which I think is really great because it really encourages and incentivizes growth year over year. And that's a $1,000 prize for the nonprofit that has the most unique donor growth from year to year looking at 2021 over 2020. So there's a lot of chances to win and a lot of unique ways to win that give everybody an opportunity to take some prize money back to their nonprofit to help their cause. And Christine, I just wanted to check in and see if there's anything you wanted to add regarding these prizes. No, I think that's it, Linda. I think I got the amount for the donor growth challenge wrong earlier so I apologize about that. I believe for the donor growth challenge, if you get that prize, you cannot also get a leaderboard prize. So if you're on the leaderboards, there's some specifics about that but we can put all of that out to you guys via email later so you can understand how it works. Thank you. And yeah, definitely if you, when you're putting your strategy together, keep that rules and prizes page open so that you have the schedule, you know exactly what's available and when it's available so that you can build your strategy around winning those prizes. There's a lot of unique ways to win during live PC, give PC. So I hope you'll all take advantage of that. And with that, we'll move on to campaign strategy and marketing. So with marketing, it's always important to consider your channels of communication. So that is where we're going to start. So here are some key channels that you should be thinking about as you gear up to know for November 5th. First, you'll wanna consider media outreach. Sometimes with a digital giving event, this aspect gets overlooked because we think about emails and social media but we don't necessarily think about traditional media. So definitely reach out to your media contacts. If you don't have any, try sending local stations and local newspapers and publications a pitch which is a quick note, just letting them know what you're doing, when you're doing it and why it's a good story that their audience would be interested in. And you can also utilize your own channels like your blog newsletter and social media. Videos are extremely important on giving events. They can really be the thing that takes a campaign from good to great. So plan on creating a campaign video. You do not have to be a techie or a director. You can make a perfectly good video with an iPhone and edit it within an app. You can also use YouTube. There's a lot of free editing tools that are available that require no specialized knowledge whatsoever. So having a campaign video is a really great idea when you're gearing up for your campaign. And another thing that you can try if that seems a little intimidating is looping in some volunteers and finding volunteers who have video production experience who might be able to help you out. Email as we're gonna talk about in just a little bit is your secret weapon on a giving day. It is your direct line to supporters. So we'll talk more about that in a second but plan on creating an email marketing strategy to engage your donors. Across the board on Mighty Cos email is one of the top traffic sources for all giving days on our platform. So it should be a key consideration. You wanna use your social media channels like Facebook, Twitter, Instagram, wherever you've got an audience and consider dedicating a little bit of money to advertising which we are gonna talk about in just a bit as well. You'll usually very easily recoup that expense and donations and channels like Facebook and Google ads are very inexpensive to advertise on. Some of you may even have a Google grant and you can also try advertising with the park record. I'm not too familiar with that. So I will ask Christine to expand on that. Well, we've got Andy Bernhard here. So he could tell us all about it but you guys are welcome to do any ads that you might be able to afford with your budgets in the park record. You can do PSAs with KPCW. You can do something with Town Lift which is a newer publication to Town. Andy, do you wanna say anything about that? Well, yeah, sure. Everyone would be certainly welcome to utilize the park record in print or on our website. We currently are doing about 500,000 page views per month and what we plan to do running through the Utah Press Foundation is probably some local news retargeting using our website and probably going to run a programmatic campaign but really haven't determined what the criteria is gonna be for that. That's great. And one of the things that the Community Foundation did last year that we are definitely doing again this year is digital advertising on Facebook and Instagram and really we're doing this on behalf of all of you just to raise awareness about LivePC, GetPC because we know that in our community we've got like what almost 40,000 people in Greater Park City, Summit County and last year we had 6,000 donors. So we've got a lot of opportunity to spread awareness and we had such a huge increase in donors last year almost 1,000 new donors. We've got a lot of newcomers to town. So anything that we can all do whether it's advertising or social media or videos it just helps lift the boat for everybody. And I will also say this might sound like a lot especially for some of our nonprofits that don't have a ton of resources or a marketing manager or that kind of thing but I encourage you that you can be really scrappy. It doesn't have to be like polished and amazing. A couple of years ago the Community Foundation did like probably 10 second countdown videos for the 10 days prior to LivePC, GetPC and they were just goofy and they actually got a lot of views on social media. So be creative with what you're doing and don't be too intimidated by the long list here. Hey, if I might, Linda ask one question. This is our first year participating with LiveGive and I was curious, where is the dashboard? Oh, so the dashboard when you log on as an admin and if you are not an admin when you register for the event you will become an admin for your nonprofit. When you go to your nonprofits profile the dashboard will appear. You'll be kind of dropped into your overview screen and you'll have the dashboard on the left hand side of the screen so that you can navigate through Is that on the Mighty Cause website? Yes, and so basically a LivePC, GetPC is hosted on the Mighty Cause platform. So you will be within the LivePC, GetPC site LivePC site and Mighty Cause at the same time. So once you're registered for the event and you log into your account you will be within LivePC, GetPC and also on Mighty Cause where you can access your dashboard. I believe I'm already registered so I should be able to find it then. Very good. So last for this slide is increasing visibility with signage and again, this is another thing that gets overlooked with giving events unfortunately because we all think digital but things like yard signs, posters, flyers and so on can be really effective at getting your local community aware of your campaign and what you'll be doing and sort of seeing that repetition of yard signs and posters and seeing getting your emails is really effective and getting people ready for your event. And Christine, you had mentioned the toolkits earlier with some of these materials. Did you have anything you wanted to add regarding that while we're on the topic of signage? I don't think so. We're gonna have tons of signage that you guys can pick up. Ellie, do you wanna weigh in here about anything with signage? We will have car decals, posters, yard signs and that will all be available after the mandatory meeting which is in late September. And so that'll all be available for you to start pushing out in October. Very cool, thank you so much. All right, so as I mentioned a moment ago, email is really your secret weapon on LivePC, GivePC. So let's talk about how to craft a good email strategy. First and foremost, keep your emails short and sweet. People have very short attention spans online and everybody, at least everybody that I know has been on email overload for about a year and a half at this point. So make sure that your emails are skimmable and that they have a clear ask with a direct call to action. When people open up your emails, it should be clear without reading it word for word what your email is about and what you want them to do. So make sure that when you're crafting your actual emails, you're keeping your message short and sweet and you're making it so that users can skim and get the gist of what you're talking about. People are also more responsive to emails that address them specifically. So to that end, think about segmenting your email list. Definitely email blasts to your entire list have their place and can be a great part of your strategy but within that larger email list with everybody on it, are there any groups that you'll want to target specifically? Right off the bat, there are a few groups that stand out to me that everybody who's participated and is participating this year should be able to segment out. For instance, your past donors for LivePC, GiftPC, those are a segment that you'll want to target specifically as are your volunteers, your board of directors, people who have utilized your services at your nonprofit and those are all groups that you'll want to address just a little bit differently. So you don't need to craft an entirely new email for each of these audiences. You just need to adjust little things so that you're acknowledging the relationship that they have with your organization and just changing things up so that it speaks more specifically to the relationship that they have with your organization. And coming up with a schedule beforehand and your timing on emails is extremely important. There is no one trick to getting people to open your emails like a specific magic day or time, but there are some times built in that you'll want to use to send emails that are built into the giving event. Like right when the event kicks off, you want to push people to your profile or whatever page you're using to collect donations right as you lead into the last hour and think of times during the day when it's advantageous for you to send an email like mid-morning, early evening and so on. So come up with a schedule throughout the day and also leading up to the event if you want to incorporate LivePC, GivePC into your regular communications, even if it's just to save the date at the bottom of a newsletter you're sending out just so that people see the repetition and you're incorporating it into your larger communication strategy. And if you would like to kick up your email marketing just a notch before the big day, you can consider doing some AB testing that helps you find the right messaging that works for your audience. So for instance, if you want to know what subject lines are more likely to get people to open, leading up to the event, you could try out some different subject lines. So when you send out an email, you would basically do an AB split, which means that 50% of your list gets email A and 50% gets email B. There's also some variations that are built into things like MailChimp and other email marketing programs where you can sort of change that up. But basically you'd be testing one thing within the email whether that's your subject line, button placement, an image, and just testing to see what gets the result that you want so that when you go into the big day, you are informed about what kinds of things work with your audience. That's not required, but it is something that you may wanna think about as you lead up to November 5th. And finally, please make sure that you've got a clear ask, a clear call to action, like donate now or give now so that people can scan your email, find the CTA button and know what you want them to do. Sometimes nonprofits can sort of be soft with their ask. Sorry, just let somebody in and my just slides jumped forward. So they'll say thank you before they've received the donation. You really just wanna be clear and direct. Give now, donate now. I would leave off any pleas. Obviously you're asking them, but just make it short and sweet and clear and direct and don't make it too flowery. I just want people to very quickly be able to find the CTA and take the action that you want. So social media has gotten trickier in the past few years for nonprofits. The main reason for that being that nobody has chronological feeds anymore. So you're looking at an algorithm that decides what to put in people's feeds and when to show them certain things. So what we recommend here is really investing your time and effort into where you'll get the most bang for your buck or the most payback for your effort. So for instance, if you have 30 followers on Instagram and you have no idea how to post an Instagram story, you don't need to spend a ton of energy if any on Instagram. You wanna keep things simple and easy and go where your audience is. Schedule what you can ahead of time. Facebook has some tools built in for that. So does Twitter and you may be using a program like Buffer or Hootsuite where you can program things ahead of time, but definitely getting your key posts scheduled well before the event is a favor that you will thank yourself for on the big day when you're really busy and you have lots going on on November 5th and then just save any live posting for time sensitive things like prizes and interacting with your followers. In terms of gaming the algorithm there's really no clear cut way to do it but engagement is a good way to make sure that your posts are seen on social media. So having someone available to respond to comments and be responsive to people who are interacting with your posts is a really great strategy and you wanna kind of save the effort for that because there's a bigger payoff for that on the big day. And as we were talking about, it's harder for nonprofits and any business page really to be seen on social media. Sometimes people will see things even a week after they've posted it. So it's a good idea to budget for a few boosted posts so that you can make sure that people are seeing your posts in a timely manner and not after the event has ended. It can be done very cheaply on Facebook and Instagram. It doesn't take much money at all. And if you wanna keep it simple you can just target it to people who already follow you and that makes sure that that will get into their feed and they'll see it when you want them to see it. And Christine, did you have anything to add on that? Yeah, I agree with everything you say Linda and also wanna let everybody know that we will be providing just a simple social media kit for everybody at our mandatory meeting that will have draft content, photos, images and texts that you can use for your social media posts and totally agree with Linda that if you can boost those posts and put a little bit of money behind each of them even if it's $5, it really goes a long way. Yeah, absolutely. Facebook, advertising, Instagram, advertising they're very affordable. And as I mentioned before, you'll very quickly recoup those expenses with donations. And lastly, when it comes to social media you wanna think about the kind of content that users are more likely to engage with because engagement is really important in making sure that your posts are seen. So things like photos, videos those are really great ways to make sure that more people are seeing what you post. And really the trick these days is stories. So on Facebook and Instagram, you can post stories and the great thing about them is that they are chronological. They are posted when you post them and people will see them as you post them. So using the story feature in Facebook and Instagram is a really great way to make sure that you're pushing people to your content and you're posting things that they will engage with. So definitely a video is one thing that social media loves make sure that you have a plan for a video. And as Christine mentioned, it does not need to be fancy it does not need to be an Oscar worthy video. Some cute videos with your staff, something goofy those are all things that grab people's attention. And really the trick is that they have to stop scrolling to watch your video. So that means that you get the engagement from your followers and people are more likely to see the rest of your posts, including that one. So Park City Foundation has put together a fantastic toolkit for you that will help you put together a really great campaign. So make sure that you take a look at what's available there because it will help you. You can access recorded trainings which is in the nonprofit toolkit on livepcgivepc.org. And that is where this recording will go once we're done. And all of the information that you could really ever want about how this event works is in the nonprofit toolkit. So if you have a question about the events or how to do something, make sure that you check out the resources on livepcgivepc. There is a toolkit there that has templates for social media and emails, which is really helpful especially if you're finding yourself with a little bit of writer's block when you're putting these together. And you can use livepcgivepclogos and photos to help jazz up your branding and communications and really make it look cohesive. One thing that is true of fundraising across the board and it sounds kind of funny, but we find that it is true is that people are much more likely to give when they see that other people have already given. Nobody likes to be first when it comes to donations. So now is a really great time to start thinking about securing seed donations which will help the amount that you raise overall to grow. You have some groups of people who you could definitely ask for seed donations regardless of the size of your organization like board members, staff, especially those who are director level or a little bit higher ranking, any highly engaged volunteers. And really anybody in your nonprofits inner circle, everybody here can probably think of a few rock star donors right off the top of your heads who would be likely to give. And those are the people that you wanna ask for a seed donation because they are likely to give, they are on board with what you do and they are ready to help you. And because this is often a concern when we talk about seed donations, because these people are already involved and invested with your cause, you're not just moving their donation earlier in the event usually, these are people who typically make a donation before the event and then during the event they come back and they donate again because these are your tried and true supporters. So don't worry about only asking them once, these are most likely people that are gonna come back and donate multiple times which is why you're looking at your inner circle. But donations are open for Live PC, Give PC so you can start collecting donations but definitely having some in the bank. For whatever reason, donor psychology means that they're more likely to give if they see that others have already given. All right, so on to matching grants. So I haven't been involved with Live PC, Give PC directly before but I have helped out in support. And I know that you guys are rock stars when it comes to matching grants. You guys have so much matching grant activity year to year with Live PC, Give PC. So we'll dig into matching grants a little bit. Now is really the perfect time to start the process of securing your matching grants. And a matching grant is basically just a larger donation from a donor or a sponsor that is offered up as a match to new donations as an incentive to other donors, kind of like a Bogo sale on donations. The process for securing a matching grant is very similar to securing a major gift. You prospect meaning that you make a list of people and companies that might be interested or available for providing a matching grant. You cultivate, which just means breaking the ice, starting the conversation with them, checking in, seeing what's going on in their world and whether or not they might be likely to provide a matching grant. And then actually making your ask meaning that you close the deal. Now it's best to go in without having a super specific amount in mind and let your grantor lead the way and be flexible. You can definitely make multiple matching grants work and you can schedule them to fire in our matching grants tool, which we'll talk about in just a second. And if you don't know where to start to look for a matching grant, I'd really recommend starting with your board of directors. They should be a go-to for a matching grant whether you have an individual board member who wants to provide a match on their own or they wanna just pull together a board match for the event. They should really be the first place you tap. And if you aren't sure who else to ask, they can be a really great place to get some referrals and introductions to people in the community and people they know who might be willing to provide a match to your organization. So if all else fails, start with your board. And then once you've gotten your match or multiple matches if past live PC give PC events are any indication, you'll just wanna enter them into our matching grants tool. You'll be able to enter the details, recognize your grant or if they want to be recognized. So make sure that you understand how they feel about having their name attached to it and then promote it on your page. When you enter a matching grant, it will appear in a few different places. We'll put a sticker on your donate button that alerts everybody who clicks your donate button that a match is available. It'll be on your page. It'll be in a search on the live PC give PC site so that people who are looking for organizations that have an available match can find them easily on the site. And there's a few different places that they can filter their search for that. But basically a matching grant is a marketing tool at the end of the day. So you wanna approach it from that perspective. If you have a matching grant and you don't tell people about it, it's nobody is going to take advantage of it. So you wanna make sure that you're really marketing your match including that and all of your communications and letting people know when it's available if you have multiple matching grants even posting a schedule so that people can plan their gifts and make sure that people understand how your matches work. So there's a lot of different possibilities with our matching grants tool. It's very flexible. So as you're advertising your match just make sure that everybody who is reading your email or your social media posts can easily understand how that particular match works. So we'll also wanna consider activating your ambassadors and that can mean a couple of different things. It can mean peer-to-peer fundraising. So you can ask people to start a fundraiser for your organization and you can also just ask them to share your campaign. So for instance, your board of directors even if they don't do a separate fundraiser as a board member or as the board as a whole they can certainly share your campaign with their social network. So can your volunteers. So these are all people that we would consider ambassadors whether or not they are fundraising on their own or just helping to signal boost your campaign reaching out to these people and letting them know what you're doing and seeing how they're willing to get involved is something that you would probably wanna do at this point in the campaign planning process or very soon just so that you can get the word out and you can coordinate with them. We also have team fundraising available. If you wanted to kick it up a notch this year with peer-to-peer fundraising you can certainly consider team fundraising. One of the things that I love to see and is really successful year in and year out is board challenges. So having your board members form a team using the Teams tool on Mighty Cause you can create templates for them. So it's very easy for them to join the team and get started fundraising. And you would just wanna send them emails to keep them engaged during the campaign. There's a lot of tools to manage your team if you wanted to explore team fundraising for this year's Give PC, Give PC event. And you also have a campaign screen that I wanted to point out to you. Sometimes people contact support and they're like, oh, there's this old fundraiser that's in the search but you have total control over that. So from your campaign screen you can see any active peer-to-peer fundraisers any teams, any events, you can download a report. This is also where you can start a new fundraiser but this is also where you can hide old campaigns. So if you have one from 2018 that you don't want anybody to see in a search make sure that you go to your campaign screen and sort of manage the different campaigns that are listed there. You'll be able to see your campaigns as well as campaigns that people have started for you. So make sure that you're taking a look at that and that you are hiding any old campaigns that you don't want to show in the Live PC, Give PC search. Thanks for saying that, Linda. I wanna reiterate that it's really once you guys set everything up go into this search where you can see all the organizations listed and look at yours and see if that's how you want it to happen. Last year we had a lot of nonprofits set up like separate fundraisers so they had their campaign and they had other fundraisers under them. And I kind of recommend that you don't do that because last year it was a little bit challenging for some of our donors who went into the search to find what they were looking for. So have a really strong message for your campaign and then look at the search page and see if it looks how you want it to look. Yeah, thank you. And it's important to know that you have control over what campaigns are displaying in searches. You have the ability to hide them. You also have the ability to delete campaigns that are out of date. You will not lose the donor data that is all in your donations report but you have a lot of management capabilities so that you can control what donors can find in the search. So LivePC GivePC has been around for quite a while and it's always important to focus on donor retention. People who have given to your past campaigns are low-hanging fruit. You shouldn't have to do a lot of work to get them to come back because they've already been on board. So donor retention across the nonprofit sector is abysmal. It's usually under 50% which means that every time you make a gain with getting a new donor you are sort of losing your progress with not retaining donors with donor attrition. So that's an important equation to think about. You're looking at bringing in new donors but if you're not retaining the donors that you've already gotten you're kind of losing your progress and you kind of end up even even if you've made a lot of progress in getting new donors. So a lot of nonprofits focus on donor acquisition and definitely with the prizes that LivePC GivePC has available you want to focus on donor acquisition but your past donors are people who are ready to come back and make a new donation. So I would really recommend using your retention report in your admin dashboard. You can easily pull a list of the people who haven't given yet this year. One of the things that I recommend is having an email that's ready to go on November 5th. Set up the email, have the message ready to go and then sort of in the evening or afternoon you can pull the list of everybody who hasn't given yet plug that list into your email marketing program and send it to them so that you're targeting the donors who've given in the past. So yeah, donor retention is it should be a focus especially since most of you have participated in this event in the past. It costs less to retain a donor that you've already had than to acquire a new donor. It takes less effort and less cost. And the cool thing is that if you really want to boost the amount that you raise overall working with past donors to increase the amount that they give is a really solid approach to doing that. So if you have donors who've given $50 in the past try to bump them up to $75. And that will help the amount that you raise overall go up as well. So donor retention is super important and we do have a report that's available to you. You can do a lot with the filters to get exactly the information that you want so that you can target these donors effectively. And as I was talking about here's the donor retention report. That is available in your admin dashboard. It's really simple to pull a list. And again, I would really recommend having an email kind of ready to fire on November 5th and then just pulling this report, getting the list of all of the donors who haven't made a gift yet and sending that to them so that you're making sure that you are doing everything within your power to get these people to come back and make another donation. And one thing that can be easy to forget on a giving event like a live PC, give PC when you're doing a lot of digital marketing is the power of picking up the phone, calling a donor if you have their phone number and saying, hey, today is live PC, give PC. You've given to us in the past. Can we count on you to come back and make another donation? And then helping them get through that process. A lot of people forget about the power of phone calls but it's definitely a tactic that works. So if you've collected phone numbers in the past or you have them in your donor management system picking up the phone and reaching out to donors especially those who've given in higher amounts if they haven't come back can be a really great strategy to make sure that you're hitting your goals and exceeding your goals for live PC, give PC. So definitely as you're planning your campaign you wanna make follow up an important part of that campaign. Having a nonprofit close the loop on a campaign is a really important part of making that donor have a fulfilling experience that feels satisfying to them. So you wanna make sure that they get a prompt and personal thank you. I believe 48 hours and maybe 72 hours is sort of the cutoff point for after that. You don't wanna go longer than that without giving them a personal thank you because it does affect the rate at which donors tend to come back and make another donation. So it's important to donor retention to make sure that you're thanking everybody in a timely way and also in a personal way. You definitely wanna pay some special attention to your first time donors and start stewarding them moving them down your donor pipeline and getting them to be engaged donors who are ready to support you in additional campaigns that you might be planning and of your campaigns get them looped into your communications and make sure that you're just planning a follow up. It can be as simple as sending out an email posting on social media, things like having your staff gather outside your facility and say thank you in a video. Those are all things that go a really long way. And again, if people are giving at higher levels, pick up the phone and give them a call and say thank you. There was a giving event a few years ago where I gave to a nonprofit because I really liked their campaign and within five minutes they had a volunteer calling me to thank me. That was probably four years ago and I still remember it. And I still have warm feelings about that nonprofit because they followed up in a personal way. So making the time to plan your follow up game plan is really important to make sure that you are making the most of all of the donors that you gain and engage on LivePC, GivePC. All right, so that is it for the presentation. I wanted to make some time to go through questions. So if you have a question week you can just unmute yourself. I don't know if there's some more organized way to do that. We could also use the chat if you're not comfortable speaking to the whole crowd here. But I definitely wanted to give a chance for everybody who has a question to ask since you've got me as your Mighty Cause expert and you've got Christine and Ellie here to as the experts on LivePC, GivePC. So yeah. Oh, and there's a great tip from Christine in the chat. Having staff and volunteers write thank you cards. I love thank you cards. Those are such a nice touch. Having them, having volunteers do it it's something that they can do really easily. They can even do it from home sometimes. But having a plan to have thank you cards sent out with somebody's hand written thank you note is such a nice touch. So yeah, definitely if you don't have the ability to call people sending out those thank you cards is really, really important. Oh, this is a question from Kathy in the chat. Does each nonprofit get 100% of their donations? So that actually depends. There is a platform fee on Mighty Cause for LivePC, GivePC and there's also a transaction fee and that is true if you go to the coffee shop and you buy a coffee. There's a transaction fee that is imposed by your credit card company. So that's 2.9% plus 30 cents. And I'm sorry, I don't know the percentage for LivePC, GivePC off the top of my head that I can find that information for you. But the good news is that donors have the ability to cover that for you. So at checkout, we show them the amount of their donation and then there's a checkbox and they can sort of click it and see the amount that it would be if they covered those fees. For most donors, it's really negligible. So most donors are more than happy to cover that fee for you. If they opt to cover it, then yes, you get 100% of their donation because the donor has covered fees. If not, then you will see that in your disbursement. We would withhold whatever is due in fees and you'll be able to see the breakdown in your disbursement report of exactly how much was kept and what that breakdown looks like. So it's totally transparent. And let me see if I can just get on my phone real quick and find out what the percentage is. Because I'm sorry, I don't know it off the top of my head. Yeah, I will say it's just like if somebody's giving on your online giving platform, you always have a fee that you're paying to your online giving platform plus the credit card transaction fee. You can also, if you wanna avoid fees like on a really large donation, just have them right you check. And that's an offline donation. So it doesn't count towards like leaderboard prizes and things like that, but there's a whole process where you can put the offline donations into the website. Yeah, absolutely. And I will make sure that you all, you can find it in the FAQ on the LivePC GivePC site. That's where it's listed the amount that is retained if your donor opts not to cover those fees for you. And yes, obviously your donor can make donations offline through checks, through cash. If you have a lobby where they can drop that off, however they would like to make donations if that's a concern of theirs, they can certainly give through other means as well. You just wouldn't get credit for it in the leaderboards. Let's see, anybody else have any questions? I would love to hear from more folks. I think this is the last webinar before the big day. So if you have any questions, while you've got a captive audience here, make sure that you ask it. Let's see. And if I am missing any... Alison asked, what's the recommended length of a campaign video? Personally, I think if you can keep it super short, like 60 seconds or less, it's better because you can put it on social media and people might watch the whole thing, but they might only watch 30 seconds. So short and sweet is great. Yeah, absolutely. And every platform has their own limitations. So make sure that you can have, if you're feeling fancy, you can have different cuts of the same video that is optimized for each platform. So that's something that you can consider as well. You can consider as well. But I would say over a minute is sort of pushing the patience of most people on social media or like Goldfish on social media, which we just moved very quickly. So I think that's a great guideline, is 60 seconds or less. Let's see. It doesn't look like we have any other questions coming in. I'm just gonna scroll through the chat real quick and make sure we got everybody's questions. And you guys, feel free to unmute yourself and just speak up. Yeah, don't be shy. We don't bite. It's Zoom. We can't reach you. Hi, guys. It's Heather Curry. How are you? Hi, Heather. Quick question about, I heard you say this is the last webinar and for me, this is the first webinar. Did I miss something really important? So I believe that there was another earlier like getting started webinar. If I'm wrong, Christine, please correct me. If you missed that one, that should be available on the Live PC Give PC site in the nonprofit toolkit. If you don't find it there, let us know and we'll make sure that you have access to it. But I believe there was one earlier webinar that was likely hosted by Dawn. Yeah, actually, we had a technical glitch with that and people weren't able to get onto it. But there is a recording on the website of last year's Getting Started webinar, which is essentially all the same content, different date for the giving day. And we do have one other very important meeting. It's our mandatory meeting. And that is also gonna be on Zoom. Okay, great. And I just wanted to point out, so we did do, I'm just flipping through a lot of slides here, but at the beginning of this webinar, I kind of gave you a brief summary of everything that's usually covered in the Getting Started webinar, registering, navigating your dashboard, the different tools that are available to you. So you can always, you should have most of the tools that you need to get started after this webinar. I'm sorry to hear that there were technical glitches. That's the worst nightmare case scenario. But yeah, so if you don't wanna watch that whole webinar, this is pretty much the information as your dashboard, here's what you can do to get started. This is a summary, it's definitely compressed, but basically this is kind of the main talking points in terms of how you can get started on the platform at least. So yeah, great. I think that's it, unless anybody wants to ask any questions before we all depart. I think that's it. Well, thank you all so much for being a great audience as I sort of got my way through a presentation that for a giving day that I'm not the manager of. So I really appreciate all of you spending this time with me. We'll make sure that you have access to this recording. We are definitely recording this, so that should be in the nonprofit toolkit as soon as we are able to upload it to YouTube and get it on the LivePC Give PC site. That will be under the nonprofit toolkit. And with that, thank you all so much. I'll pass it to Christine. Yeah, thanks everyone. Park City Community Foundation's ultimate goal with LivePC Give PC is to support you all to get as many donations as you possibly can. So reach out to us as you're going through the process if you have questions and we're here to support you. Awesome, and don't be shy about reaching out to Mighty Cross Support as well. We are here for you. We're also here for your donors. So if you have quite a donor who needs a receipt or something like that, definitely reach out to support at mightycross.com. We're here to help you out. Don't suffer in silence. If you're trying to figure something out, let us know. We'll help you out. All right, well, thank you all so much. I'm gonna go ahead and end the meeting. Have a great day, everyone. Bye. Thank you.