 Allright, Portland! So, what are we going to talk about? The floatation tank association of the UK and Ireland not the English float tank association. It's slightly bigger than that. But I guess if you compare it to America it's still really time. So... Who likes geography? You can go on to that in a second. Right. Who's going to leave in the next ten minutes? Rym ni'n mynd i gafodd. Rym ni'n mynd i gafodd, rydyn ni'n mynd i gafodd! Rwy'n digwydd i gafodd! Rydyn ni'n mynd i gafodd. Rydyn ni'n mynd i gafodd. Rhywbodaeth ymylgellu'r holl yn ymgyrch. Rydyn ni'n mynd i gafodd, rydyn ni'n mynd i gafodd rhywun i gafodd yn ymgyrch c matter � Grid. Mae'n gwybod i'r holl. Mae'n gwybod i gafodd llywethaeth diwyddo pob gyd i'n mynd i gafodd fawr bod yw hynny'n dweud y bydd ychydig, y bydd y gweithfodd o'ch g essebydd yn jydd. Wrth gwrs y baen o gweithio gweithio, mae'r gweithfodd o'r gweithfodd o'r gweithfodd o'r gweithfodd a'y ff'! Oedd y bryd i'r cyffredinol i'r ysgrifennif ar gyfer, yn vi dim i'r ddau, allanm напidd i'r dweud. Yn nhw, mae'n gwybod yn ffaf arno i gyd y dyfolol o gweithfodd o'r gweithfodd i'r ddau? a hynny am y tro i chi'n gweithio'r rhai i si cofiad hon. Roedd yn ysgol i gyd er o'r cyfnod o'r cyfnod? Gydwch i gwyn arnaeth y gallu rhai a'r rhai faithful? Roedd yna ei bod eich angen, a roedd yn ôl gyddo nhw? Roedd yr oedd ymweld yn ymwy��le. Yn ymweld. Roedd yn olygu i ddechrau. Mae'r aelod o'r ymweld, ond rwy'n gweithio hynny yn ymweld. Mae'r dechreu'r awbl sy'n iol. I'm sure you're not that naive, but I have met a few people. Ok. Bwm. So, this is the entire presentation. In one slide. If you're starting your own business, you need to have the energy, the conviction, you need to be speaking to people, you need to be contacting anyone you can think of to help you out in this. You need to be creative, you need to be positive, you need to be working as part of a team. You need to have someone that is your confidence Someone to support you when you are feeling a little bit down They haven't got much energy and someone to pump you up again OK, that's what that's all about You can leave now There is a little bit more and I'll try and go through it OK, there you go, UK, Ireland How many countries are actually there? someone tell me how many countries? Yes, it's about five. Wales, England, Scotland, Northern Ireland, Ireland— Just use that in New Bar, someone who might later be impressed by that. OK. UK and Ireland, Flotation Tank Associations or whichever way around it is, starting off with some very, very positive, very noble aims, a that is to bring some order to the chaos which is happening in flotation in England it starts off in the 80s, we want to make sure that people know how to look after the tanks, we want to be clean, we want to have amazing customer service, we want people to follow some rules so that the whole thing just doesn't just go like that. Also we wanted to have a resource so that anyone from the press could come and speak to us A gweld cael ei wneud yny. Mae'r informatio. Felly mae'r flotasio? Mae'r bennifitiaeth cyfnodol, agweddorol, agweddorol. Mae'r bodi'r amser yn gwneud. Mae'r bwrdd i'r cyfrifiadau. Felly mae'r cyfrifiadau. Mae'r cyfrifiadau yn gwneud. Mae'r bai'r website oherwydd ydy. Mae'n ei wneud fydd yw'n gwneud y website. Mae'r flotasio a'r tancyntau ar gyfer ysgol. Is that disconnecting? What's happening here? It also sells vouchers and it also provides a lot of information and other links outside of the site for scientific information. But that's pretty much it. No one's really involved anymore. We've got quite a few people that we know that have been involved in it. They've put the time and effort into it trying to raise awareness with the other float centres and get them involved. But for some reason it's just lost a lot of momentum. So some work needs to be done. So the future. I think rather than spoon feeding people, rather than a small amount of people, the minority spoon feeding other centres, they're like, you just pay them here, I'll do stuff for you. I think we need to have some other aim to get all these other centres involved. So they're doing something which actually directly affects them. They're not just waiting for the float association to do something for them. They're doing something for themselves and everyone's supporting everyone else. So with the fibromyalgia float project and the other things we've sort of discussed in this weekend, I think there could be some potential for a re-emergence of the association. So that's all good. That's the end of that bit. Second section. Spread the word. So I work for Floatworks, which is the world's largest floatation tank centre. They have nine tanks. Yeah, let's do that. Okay, so they have nine tanks. It's been established for 20 years in the heart of London. So it's open from 10 in the morning to 10 at night. So only 12 hours a day, seven days a week. But we average about 1200 customers a month. And now after this weekend, I'm thinking maybe we should push the opening hours a little bit more. Maybe we could ramp up the occupancy levels. Who knows? It would be nice to get to 2000. I would love the microphone. Thank you. Can I hold it the right distance away? That's the important thing. Okay, so a peak of 81 customers a day at some points, which is nice. So what do we do? What do you need to do to grow this big? I actually want to grow that big. But the important thing is that you grow and that you get customers in. Activity, activity, activity. In your first days, months, year, you need to be doing so much. You need to be putting everything, your heart and soul into this. And with greater activity, you then get more opportunity. And then when opportunity meets a prepared mind, that's class as good luck or fortune. Get out there. Get on the street. Meet people. Meet your neighbourhood. Meet the police service, the fire service, your local shop, the waiters in your restaurant. Walk up to old ladies. Tell them about your centre when you're at bus stops. When you drive along the street, maybe pull up and say, hey, you look stressed. I've got something for you. And give them a business card or a leaflet. Get on Facebook, get on Twitter. Find who are the influential people in your area? Who's the kind of person that everyone looks to? Oh, yeah, it's John. John knows everything. John's always doing the cool stuff. OK, let's go and speak to John then. Hey John, should we come to our float centre? We'll look after you. OK, but some of you, maybe people, people, other people in here, may actually be a little bit shy. Now, if you're going to run a float centre and it's just you or maybe one other person, you need to get over the shyness. Because people can just walk past you on the street trying to have the leaflet and they just walk straight past you. They blank you. Maybe they just say, no, I want it. I don't want what you've got. I don't want what you're selling. I don't want it. OK, sometimes that can hurt. So I want you all to know that you've got superpowers. OK. Shall I show you my super? I have a costume underneath. Some of you may already have one of these t-shirts. OK, I heart floating. I love floating. So you love floating. Great. That's a superpower. Why is it a superpower? Well, on its own it isn't really because you're just saying you're really passionate about something. But if you're saying that to someone else and you're using that feeling that you get when you think about floatation, about what you want to do with this for yourself and what you want to introduce that to other people. So when someone says, no, don't care. That's rubbish. Whatever. Get out of my face. Then you don't have to worry about that because you know you've got your armor on. You know that you love floating. You know that it's good for people. It's good for you. And you want to continue doing this. So get out. Then we're challenged to you. It may be another reminder in your phone. Get out there. Meet people. Can you stop someone on the street? Someone's walking. If you go to London, like where we are, London Bridge, it's five o'clock. Everyone's going to the station. They're walking 100 miles an hour. Loads of them. Thousands and thousands of people pass the centre. I get out there on the street and I actually work out how I can actually slow them down or just stop them in their tracks. It doesn't always work. A bit of a little tip. If someone's walking really fast, don't just go like that. Because they're going to bump into you and they're going to go straight past. Walk with them. It's really good. So just eye them up. You've got to see them before they see you. That's the important thing. So it's just coming here. It's just coming here. You've got your leaflets ready. You can't see them. Okay. And they're coming. It's coming. And then you start walking with them. And if they say, I'm late. I'm late. I'm walking with you. I'm not slowing you down. I just want to talk to you about this. Here's a gif. There's a £10 off voucher from Floatworks. Do you know what that is? No, no. I don't know what that is. It's a flotation. You know what flotation is? And then just quickly say what it is and then leave it with them and go. But sometimes you can actually get people to come with you. It's only two seconds. We're just here. Do you want to come down and have a quick look? And you can bring them in. It's even better if there's groups of people. You might think, oh no, I don't want to approach a group. Groups can be more fun because if you can get the leader, it's going to be fun again. Hey John, why don't you come? Look, Mary says you should go. Yeah, go on John. Come on, have a look. So you just get the crowd to work with you and they can actually make decisions. So you get like five people instead of one. Okay, so moving on because I realised we've all got homes to go to. So you love floating. You're going to go out there and you're going to preach. Just because it's good for people. Even a belief, this scientific fact. So what other things are I doing? What other things is floatworks doing or can you do to make your centre more successful? Well, what we've been working on is making floatation cooler in our area. Trying to associate it with cool things or sexy things. So we've had some members of the Pussycat dolls come and see us, ex-members of Destiny's Child, Olympic athletes, Olympic trainers, million pound a day football players, anyone we can think of, top dance instructors, etc. Anyone who other people might look up to, you may not look up to some of these people. It doesn't matter, but some people do. That's the important thing. And trying to associate that with your centre. So speak to journalists, name drop, etc. Obviously we think about our egos and we're not trying to exploit this situation, but PR is PR and if you can do it, do it. So what are the things we're doing to make floatation sexier? That would be one of them. So this is a nice pod, floatation tank. So we've been around for 20 years and we've used all of that period of time as operating a centre and also as being a distributor for other tank manufacturers. And we've learned and we've scratched ahead and we've done lots of different designs and we've spent hundreds of thousands of pounds in research and development and about just over three years ago, the ice pod was born. So currently we have, we're expecting to ship about 40 of them this year and year on year it's just going up. A success story, definitely. Why should floatation be sexy? Because not everyone gets immediately the benefit of going into this dark, quiet space because they spend their lives surrounded by lights and colourful things and gadgets and things that make you go, oh wow, I want one, I want one. So let's not resist that, let's go with that. So I'm a big fan of her. I was there and now she didn't give me her number. So yeah, floatation can be sexy and we think with the ice pods it's about $30,000 and it's well worth it. We have them made in England with majority English parts but also for some of the tanks we ship to America quite a few of the components in the engine are actually American parts, which is good. The fibreglassing, the people who make the fibreglass normally make super yachts and every single year we've actually moved fibreglassers now and it's just getting better. Before we were in a reasonably large warehouse and they were doing lots of other things now we're having dedicated production lines and we've got people with lasers and special tools and stuff I don't really quite understand but it's just making the tank better and better. So unfortunately there won't be a price drop anytime soon. So I think I'm going to finish.