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Published on Aug 9, 2012
If you are only using Hootsuite to schedule tweets and Facebook status updates, you are missing a huge component of social media strategy - listening. This tutorial shows you how to create a new tab on Hootsuite that will allow you to listen in on what others are tweeting about your organization and what they are saying about your cause. You could also use this same tactic on Facebook, but due to the privacy settings on most accounts, it's not very useful. We recommend using it with Twitter due to the open nature of that network..