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Interview with Dr. Hauke Wetzel on the pitfalls of key account management

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Published on Oct 23, 2014

With
* Dr. Hauke Wetzel; Assistant Professor of Marketing, Marketing and Innovation Management Department, Georg-August-University of Goettingen
*Dr. Johannes Habel; Program Director, ESMT Customized Solutions, and ditor of BTM Review

www.btm-review.org

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