 Welcome to my talk. So my name is Brian. It's the first time I'm presenting, so be nice with me. So, yeah, basically the whole talk comes from the news of recently the pass away of Sim 1.0, who was the chief executive, chief executive officer of creative labs of creative technology, the most famous company in Singapore. So creative labs was really famous for the creative or the soul blaster cards. And I am more interested in the electrical property basically what's good ideas, et cetera, of creative labs. So for this, I usually, oh yeah, so just there's a video on the internet, I'm not sure if you want to watch this one, but it's kind of a video where some demonstrator explain really the novelty of all the creative sound, et cetera, on the cards. It's kind of very poor quality video actually so maybe we'll pass for this presentation. But it's very, very interesting to sort of mapping the different sound and they created this kind of standard. Today, creative technology has their office. I'm not sure maybe one of you actually work for. So, yeah, it's an international business park road. So actually, I guess we can go and visit because I think they have a technology demonstrator. So, you know, maybe that's some activity we can also try to have from a hyperspeed point of view to actually go and visit those companies in Singapore. And you know, they'd be interesting to see what they still do. It's still very active actually. In terms of the share price, this is the Google finance I was looking, you know, from maybe 20 to five was probably, you know, $15 and then, you know, somehow in 2018 I guess there's been a bit of a jump I don't know why. Maybe, you know, some news or something happened. Obviously, if you put some particular chair, you should have loaded them quite some time ago. Well, go ahead. Yeah, but I mean, from 15 to one point something. It's a task we need to do for next time. Thank you. Sorry, every mother board. Because actually, I think, you know, pretty black ones, maybe healthy as a company. They even bought email they bought parts of company they moved to the States. I think I still receive some like advertisement email and they still do. You will see the pattern some small speakers, a lot of access to relax and actually it's still quite active but because the integrated If you have a, if you buy a multiple details, I think the chick set is much more advanced and then what they have, you know, but the real thing was for this to have a, you know, a standardized card, and they have this kind of protocol and kind of mapping of specific son and that was standardized. So they were the kind of father of this standardization for sound and PC. So, I think this presentation is quite short, so we will talk forever about a lot of aspects, and I think it's nice to have someone work there. But it's recorded to you guys. So, I do. So, so I work for a star so actually everything I say here is nothing to do with my, my work in a star and everything I say is my own opinion. So, when she, you know, the news mentioned that he's passed away like, you know, what sort of pattern they have because over the years a lot of company that is actually find a lot of patterns. So I go to Google patterns. And I basically specify creative technology, LTD, but actually when you actually see the list of our two companies. There's also the ink, which is the one that they register in the US is Hong Kong, actually there's actually eight entities that actually read to this. And also there's actually in Taiwan and those three are some creative something technology limited to actually, you have to do a proper search for this so I save the text files and then later on, I'm an old guy using my tab. So actually I have a script that generate all sorts of stuff. And I was specifically interested in the inventors, because the back in the 90s when I was in my PhD actually refer to some of those patterns and some of those researchers who used to be working for email or creative lab when I'm working for other companies and each patterns has basically the same format as each of the title abstract the inventors, the data which has been applied to be, sorry, published, and also granted so there's actually a lot of information like this, the number of claims what is important in this is, is not really the number of paid and the number of figures it's really the claim that they actually say novelty, you get a pattern because it's novel. Ultimately, you file, usually a worldwide application, then most of the time, the business is in the US actually was transformed, usually in the US to have licenses, etc. So, I try to look at actually the peak of the pattern so they have about 360 patterns, but I think it's in 78 in total. And then I look, you know, from 96, which probably was maybe some of the early work to a peak is maybe 2007, and actually have a lot of filing up to 2010, and suddenly it's actually going down so either the company at that time was really going down and shrinking the business, or sometimes companies don't actually want to file, they just have a different direction they don't actually try to explore some of the patterns maybe for product that you do you don't actually need patterns. So this is more like a trend is a picture companies like IBM or Intel they have like a straight line and the patenting everything, and it's very, very constant. I use a tool called word cloud from the word so every pattern to basically take the whole title, I split into words, and then I look at the kind of frequency at which this word has been used. So, we can see that you know they're doing players system digital loudspeaker device, metal for sound signals, control electronic media apparatus camera headset electronic so this is their core domain and then afterwards. So, for this presentation I have through five pgl that I put someone my GitHub you can take that graph and basically zoom and have some, you know, other other. Yeah, yeah. Basically keywords I see conversion with the media frequency which have been using less, but this is only based on the title so you can also extract the use the abstract, which is a longer description of that you mentioned and do the same and then suddenly pick up. So if you're interested in FPGA, let's say, you try to pick, you know, which pattern have FPGA word or specific specific keywords or in my interest because I'm using Matlab, a lot of pattern have some examples where I use Matlab or an old DSP or water in your case if you like you basically try to find some pattern to refer to this because maybe you're interested in this. So like I said device on your camera so this is a company was really much into multimedia camera devices, and this will show into another the other document when I present afterwards. This is the list of all the unique 300 plus inventors. So you name my unit if you have a sheet your name on the palette for me as a couple of people. I cannot see here now but basically there's a guy called Jean Laroche. I think I put him for my good. Jean Laroche. Yeah, yeah, so so these guys were basically researchers they actually work in New York, etc from French guys who actually work for creative labs who work for email for a lot of companies. And these are some people that over the years I still track what they publish what they pattern because they are very much involved in asset design and electronics. What you have to be careful is actually the pattern that turning when they follow those. Sometimes you have a name which are double because basically the spelling or, you know, sing one something that one could be one could be jj dot etc. Even in those documents is legal but sometimes they make mistakes. So in my case my name is I'm a D Sheriff. But in my word they found something a sheriff. Suddenly, you cannot go like I said my name. So these are all the old men and for for 300 patents and having so many names. It's actually quite good to see actually there's a lot of people from the property what she calls. And of course, being in Europe and you can see that there's a lot of Asian names that you can pick a couple of you know, like maybe European or, or else, for example, Alan P. And actually, Alan W. Pvers and just have to have Alan Pvert. That's probably maybe a one after so the W is actually the same. This is usually when you process those database is usually a lot of mistakes or spelling. So to give you an example. I'm addressing in order and specifically producing processing so this would be an example of a patent. So when the patterns are found, they usually found with a one a to a three then they become kind of really valid so they become the B1 B2. And this one is on audio signal processing and the hands enhancement to off. And then you have the smaller fact, the frequency band of another single is analyzed to determine the trends into the trend is not the kind of system part is more like the building up of the sound etc. And then you have a system that makes some of the alternative path and then you do some low pass filter etc or some processing and then you normalize so this is a patent diagram that summarize kind of the invention and usually the numbers in a text. The signals or the blocks they usually refer with numbers has to kind of the way that they write up. And then there's another file so from this. This under there. Sorry, but it's actually the same. And then the one. So, yeah. So, So, because it's a text file, what I usually do is I actually create a little tech file. My mother generate expect fields and I create a figure and a caption. And then after each action I have the number of the patterns. So, if you are interested so I put these files, basically I put it online. These are all the patterns of creative labs. If you are interested in reading more, for example, this one is what 3D media, you would go here on the PDF. And when you click here it basically going to the patent website that you can get to the PDF, and then you can read more. And to my surprise the, the, a lot of patterns actually are design patterns in a sense that it's not about systems electric system with filters down sampling mixing HRTF is about the representation of the year. There are some effects, etc. But actually a lot of it is headsets speakers device, etc. So, it's a little bit. It's a creative lab for maybe the, the song blaster, etc. But actually, the, the knowledge of the technology now is on get jet devices, loudspeakers, and often some of those are related to some audio enhancement. Actually, create creative have a lot of technology, and a lot of skillset I guess, within that company of engineers which are not electronics like, you know, some of the, etc. But also from the design point of view and probably make an eight card, etc. So, actually, the design is a specific pattern that would protect the shape or the kind of, like, you know, create in a sense to that when someone come with the, with a webcam with the, you know, like their support. He would basically follow them from some legal say saying, it looked too much as you like. That's trademark that's not that that's different. For this, for this is actually a pattern to design. So this one is the way camera is actually this one is not a design but when you have a D. You see us D. So these are the design so they have some of them actually look like a night pod or, you know, and I like all like that, etc. Some of them are dealing with your pods. This one is actually generating the customized transfer function of your ears. And then others are more missing the single doing an FFT processing and then spectral management of the frames, etc. So these are more like a modification of all those signals. So if you're interested in, you know, what creative lab over the years have been patented because it's an interesting thing that they have done. You can basically go and read more, more detail about this. Such study can be applied to any company, any topic, because once you actually get the title, you get those files and you can. So as much as a researcher, we like to write paper to write to retribution. These are not the kids which are really, really there and underneath for this product. I know that I part of the thing. So I think the, this is more as the end of my talk. I think the last point I would like to make is when I can go back. Yeah, when, when we see the, you know, the, the CEO and that's in the news you see all the, all the drawing behind the CEO. For me, it's a little bit like, you know, the iPod and Steve John, children may have had the idea of the iPod, but behind a lot of engineers have worked a lot and the name of those engineers are there on those patents. So within your work, when you actually, you know, and don't have to do things with some kind of elevation of no trade or no steel set et cetera that customer. So if you have any question. Those documents that they are accessible for you to, to look into his law. So the thing in his hand, I'm really sure that the super spy dongle, which is the thing that in 2018 apparently shot their stock price up because they won the last thing, like a consumer, I can't show that. It's not to to success. Yeah. Who knew about this one. Who knew about this one. Yeah. But the.