 Okay, we are live in Los Angeles, California. This is SiliconANGLE.tv, the cube, our flagship telecast. We go out to the events and extract the signal from the noise. I'm John Furrier, the host and founder of SiliconANGLE.com, SiliconANGLE.tv. And I'm here with my co-host. I'm Dave Vellante of Wikibon.org. And John, we've been talking about the transformation in the services business now for well over a year. We launched Services Angle. And now we're here today to talk about new support realities. What we're talking about is how the industry has changed, the virtualization, cloud, convergence is all really driving through to IT organizations, but the services model hasn't really adapted. And that's what we're here to talk to you about today. You know, Dave, I just want to say, you know, it's been a great run for the cube, working together on all these things. Going back to 2010, you know, when we started doing the cube at EMC World in 2010, then VM World, then at Sapphire, we really discovered a new medium around broadcasting out from events. And really, we don't really care what the events are as long as they're relevant. And throughout 2010, we saw services being a big thing. And one thing we felt strongly about was the sea change around cloud, mobile, and social, which we've been covering since 2009. And you've been doing a lot of research around is that no one was talking about this transformation around services. Yet the market was all about Amazon, Google, and the whole cloud. And obviously Apple with mobile and Android. So what's going on underneath that massive megatrend is this huge disruption that we saw with services. So we were kind of poked at, people were poking fun at SiliconANGLE Wikibon when we launched servicesangle.com, now under the leadership of Alex Williams and Matt Weinberg and more writers coming on board. People thought, what are you doing? Why are you doing services angle? Why not cover social media? Why not cover Google and Facebook? Like, well, we tracked them. But we saw that this disruption was affecting business. Real change around the money changing hands, disruption around the ecosystem that was providing the solutions around cloud. So eight months into our vertical publication services angle, we've had an outpouring of support. And one of them is HP. And without HP support, we would not be here. But more importantly, Dave, this event that HP is having here in Los Angeles is about the pathway to the cloud. And they have a big announcement we'll talk about. But this is a real disruption. The disruption of the cloud mobile and social is hitting the services industry. And Tim O'Reilly pointed it out at Strata conference is that the billions of dollars that are going to change hands around big data, around computer science, new things are changing energy. And these kinds of things are going to happen because of the people on the street, the people who are making it happen. And those are consulting services. Those are new services, whether it's platform as a service, new products and services. So services angle now is very relevant. And I'm personally excited and I'm glad we did that. John, services is a $1 trillion market worldwide. I mean, it's absolutely enormous. And it comprises a number of different factors, consulting, professional services, training, education and of course support services. What people used to call and know as the break fix business. But here's the thing about services. It's very diversified. It's global in nature and it's local in nature. So it's big, but it's highly fragmented. And so it's a complicated business. Now what's happening is services traditionally have been very stove piped, very reactive and very device centric. It's antithetical to the notion of cloud. Cloud is cloud and virtualization. It's all in there, right? I'll give an example. So in 2009, I started this club in San Francisco called the Cloud Club. And in there was early pioneers of cloud. Joint, a lot of the guys involved in Ruby and the pre-node.js guys. But one person in particular that I thought was really not just something big was Randy Bias. And Randy Bias is now the CEO of a company called Cloud Scaling. And Cloud Scaling is a company that is now venture backed, growing like crazy. And what he did was he identified the niche of services in the cloud. And there was a huge pent up demand for services, Dave. And this is a great example of the changes going on, this massive sea change. And here in Los Angeles, HP is announcing a new completely transformed portfolio around services that perfect a new generation of computing, a new generation of storage. We've been covering HP since HP Discover. Three-par acquisition was a game changer for HP. Donna Telly's been leading the whole converged storage and networking and compute. We've had Jim Gontier here on theCUBE, who's one of the senior managers at HP. And it's still the same message. HP is not straight off course. And that is they're moving to a completely new architecture that's bringing customer benefits. And that is the fact that things are getting less expensive and the compute power and the performance is changing. So that's going to change the services. So HP is announcing a new breed of portfolio services. So what's your take on that? As I was saying before, you've got cloud virtualization, converged infrastructure, services has to adapt to those trends. So how is services adapting? These are some of the things we're going to talk about. How are services transforming to meet these new customer environments? And then as IT as a service becomes a reality, how is services changing to meet those changing needs? So the promise that HP is putting forth and others is automation, automated service management, proactive instead of reactive, converged versus stovepipe, an environment-driven versus device-centric type of environment, that's the brand promise that services organizations are going to have to meet or they're going to be in big trouble. Yeah, and you know, at VMworld 2010 when Paul Moritz re-changed VMware, VMware announced a completely new architecture that Paul Moritz put out around the entire cloud architecture of virtualization. So we're seeing virtualization playing a big role in services. So what's happened since 2010 is VMware has rolled out Cloud Foundry, they bought Spring Source early part of that. You're seeing this kind of stack if you own open model around filling in new kinds of services around cloud and virtualization. So virtualization's at the heart of a lot of the technology here Dave and I think HP has been poised with their decisions going back to buying 3Com and how they've created this converged, kind of integrated but yet still separate portfolio. You got networking, you got storage, and you got compute, all kind of in one same group. So the question that we're going to find out today here in theCUBE is, what does all this mean for services? With virtualization, with cloud and mobile, what is really happening and what is the new generation of services? What are the new challenges? These are the things that we want to find out. We want the folks out there watching, if you have any questions, you can go to HP's communities and poll through their Facebook page. I'm on Twitter at Furrier, at Diva Lante. I think there might, is there a hashtag that we can go to? We'll find out on the hashtag but if you're on Twitter, you can ping at Silicon Angle or at Furrier and we'll answer your questions but we're going to really dig in Dave and find out how the services components of the business is going to change for customers. Another thing I would add, John, is the rock stars in today's IT, the people with the rubber meets the road, they want to interact differently with their service provider. So I would throw, you mentioned mobile, I'd throw social into that mix. People don't want to just necessarily pick up the phone. Younger people, they might want to chat, they might want to collaborate with a peer group in a forum. They might want to use some other type of mechanism or channel to get support. Well, you know we love social because our entire media company is based on computer science and social science and we've always been and was the first publication blog, media company to focus on cloud, mobile and social. Cloud, mobile and social right now at Google's last big press event, that was their core tenant, the entire company. Look at what Facebook's doing, it's all about social. The new generation of leaders and workers if you will on IT are using social media, social tools, social networking to find information, to do support, find out customer needs. The old way of doing things, email, how people are supporting their environments is completely changing. I mean, if you're doing the old way, you're going to be out of business. So the new shift that we're seeing is an entirely new generation, a new ecosystem of services, tools and customer behavior. So it's clear we've seen the user experience on this new web being great but now it's translating into the services business because the customer experience is number one and these new tools and these new ways are fundamental to that. So I'm going to explore that heavily with the guests today. Now John, it's important to point out we were at the HP Project Voyager announcement what they called Gen 8 which was all about instrumenting and automating the infrastructure. 1600 touch points that are now going to be instrumented and have access to their professionals. So we're talking about an instrumentation and automation level and services has to adapt to that. So we have a clip from that event within Antonio Neary who was the big cheese of HP's services business. He came on, he couldn't be here today but so Kian, let's run that clip from the Project Voyager announcement with Antonio Neary. Keep it right here and we'll be right back. I'm Dave Vellante of wikibon.org, open source research and advisory firm and we've got a great guest. We love the services angle, Antonio Neary, Senior Vice President and General Manager of the Technology Services Group. Welcome inside the queue. Well thank you for having me. Antonio, we love services because everyone else doesn't write about services. So we have a new publication, servicesangle.com as part of our SiliconAngle.com franchise. We also have a DevOps angle covering kind of the emerging developer focused. We've been covering cloud mobile and social intersection of computer science and social science for now two years. It's our hallmark. And when we launched services angle no one really was doing anything covering services but we saw through the research wikibon.org the services business was going through some disruption and wanted to talk to you about that here today inside the queue but about HP because HP's presence with the customer basis is always changing. What are you seeing in the landscape and the marketplace around HP services innovation and the kinds of requests that you get in the services products from your customers? Well listen, we talk to a lot of customers all the time and clearly my organization service thousands of customers on a daily basis so we get real time feedback from our customers what they like, what they don't like and most important what they need going forward. So as a part of this launch, as a part of the converge infrastructure we're taking the opportunity to really redefine the entire customer service experience. And we're taking advantage of all the innovation that have been built in the product to really provide a leading customer experience. And when we talk about innovation it's not just about the product itself it's about the experience. And so with the announcement of today what we're doing really bringing innovation on the core and addressing true customer problems. And let me bring a couple of examples. An example of we hear all the time from our customers help us automate the whole service experience. Take manual steps out of the way. Help me remove human errors that happens on a daily basis. So the innovations we draw with HP inside of line which is a true cloud-based IT super portal. Innovation in the serviceability of the product, the smarts, the intelligence we built in the product will allow us to really drive a true differentiated experience in an automated way and including our service partners which we call the service one partners as part of the ecosystem. So we are making a huge step forward but make no mistake, services is the core of what we're gonna do going forward because at the end of the day services keep technology running.