 But as we're doing the work and fulfilling the contract, she asked me the marketing question. She said, how can I get more clients like this? And I said, well, let's really kind of understand this space. First, let's go back and look at your previous bookings and let's create buckets because there are different trip lengths. And for those that are staying longer, let's analyze who those people are and why are they traveling. And once we did that, we found out that she was getting workforce related bookings pretty consistently because of where her rentals were. And at the time, Tesla was building this huge manufacturing facility. There were all kinds of workers coming to Rena. And they wanted proximity as their number one reason to book.