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IBM Customer Testimonial: TD Bank Group Transforms into a Social Business

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Published on Mar 27, 2012

Wendy Arnott, VP of Social Media and Digital Communications at TD Bank Group, explains how and why the company chose to become a social business and the competitive advantages the global bank has subsequently derived by embedding social capabilities in all of its business processes. By deploying IBM Connections and crafting its own social business strategy, TD has increased transparency and employee engagement, improved customer relations, and enhanced product innovation.

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