 And when you started off at Profitveals, and I guess you wanted to connect at Tick with Martick to make them both efficient, so how successful you have been so far in doing so. Yeah, so I tell you my story with Denso, right? So I sold to Denso in 2012. Once I sold it in 2012, there was this five years on out where they buy your company for a period of time, and digitally grew, like we almost moved 15x in those days. So we had a great on out. Then what happened was I spoke to Ashish who was CEO then, like what are the things I should do next? So you can build a performance group. So we acquired a few companies like SVG, Socrating, Merkur, et cetera. And we were able to build, I think the performance group of Denso was five exercise of most of the groups. We were almost 2000 people by the time I left. And how I left was very interesting. Middle of COVID, July 2020, I was writing a book on happiness, which is now getting published in the next few months. Profit wheel has taken over all my time because of which the book has been delayed, but the book is complete. And one line, the book is called happiness is a muscle. I wrote a line in the night that says happiness comes in the growth phase. It does not come in the phase of stagnation. Next morning I quit Denso. I said I'm stagnating in Denso. And I wanted to build a company along with two co-founders, Aman Khanna and Gautam Mehra, where the whole focus was that this company should allow us to build a SaaS platform for at that point in time connecting ad-tech to Matic, but over a period of time we realized that there is a bigger space for consumer intelligence. So what we've taken to build is a consumer intelligence platform. It is focused on large enterprises. We work with 1,400 companies in the US who invest about $25,000 a month with us on the platform. In India also we work with ICJ Bank, Mirage Auto and some of the clients who are again paying $10,000 and $25,000 eventually for the platform. But what we do is we are creating a consumer intelligence platform for large enterprises. So most companies know a lot about their customers based on what the customer transactions.