 There's a pattern of thought that I've noticed holds back a lot of people who want to grow their business or to make any progress on a significant project in their life, and the thought goes like this Once I do more of X, I'll feel more ready to do Y Okay, so that is a very dangerous thought form because it's actually the truth of it It's a never-ending delay of what you actually need to experience in order to grow and make progress So for example a client might tell me oh, but George, I need to update my website before I feel ready to launch the product and I look at the person's website like you know the website's fine. You have your own perfectionistic ideas of it I think it's fine. Most of your potential customers aren't going to look at every page on your site They'll actually look at the landing page and the product page. Maybe the about page Let's just update those right and or somebody else might say well George I've got to well, let me talk about my own experience recently I had this thought that oh, I need to get you know 25 more case studies before I really should publish my book. Oh I need to get far better editing before I should publish my book or whatever it may be and I had been delaying on publishing my book for a long time And so I said you know what to heck with it I'm just going to go ahead and publish the first version of the book and I went and did that and guess what? The vast majority of the people who've read the book said they benefited from it. I did of course get a couple of Comments Privately say hey George you really should have edited the book better and that's fine because I'm gonna make another version of the book In the future and I will edit it better. But again, the vast majority of the feedback has been extraordinary positive. So Another example is Very common example is I just need to get more training Before I'm ready to offer my services more widely and I will tell you I can't I can Can't even tell you how many clients I've worked with and how many audience members I've seen who have gotten Certification after certification after certification and they still don't feel completely Clear about their message and ready to share it out there And I I always like to say the clarity of your message and the effectiveness of your services is Created and developed in partnership with the market in partnership with actually working with other people and And guess what? You know taking a risk and sharing your services with other people Ultimately eventually you will have to take the risk and I will tell you the more you delay the more you think you need another training another class another XYZ You actually make it harder and harder on yourself. So I'm hoping that with this video I can help you break the pattern and realize that wait I cannot delay anymore and I just need to take a step in the right direction by doing a small launch You don't have to do anything big. That's one of the one of the illusions is that you have to go big, right? No, you start small like me. I published the first version of my book knowing. I have more future versions ahead of me So just do the next version break the pattern of delay You no longer have to do whatever that you think you need before you're ready Because you'll never be more ready than you are now In fact, you'll feel less and less ready over time because the more you learn the more you realize you have more to learn You see that's the problem. So just go that's why In fact, what's interesting is that a lot of ignorant you cut you might say ignorant people Or people who haven't had a lot of education they they tend to just move forward, you know almost blindly but as a result of moving forward they learn from experience and they Actually do what is needed to move forward and make progress and so I'm I would call myself one of those ignorant people I don't read as much as some of my peers do and but I just keep moving forward I learned from experience. So that's what I want to encourage you to do Feel free to comment below this video if you really feel like George I just need to do one more thing before I'm ready to do that Comment below and maybe I can help you break the pattern with some encouragement and some insight I hope this is helpful