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Published on Oct 23, 2014

Persuasive and personalised messages are all around us.
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BrainCraft is written and hosted by Vanessa Hill (https://twitter.com/nessyhill) for PBS Digital Studios
Sound design: Joel Werner (http://joelwerner.com)
Research assistant: Zachary Towne

More videos:
The Negative Side of Positive Thinking http://youtu.be/UFeOw1tC_ew
Could Telepathy Exist? http://youtu.be/7dxQFYuu5bU

0:08 Strohmetz, D. B., Rind, B., Fisher, R., & Lynn, M. (2002). Sweetening the Till: The Use of Candy to Increase Restaurant Tipping1. Journal of Applied Social Psychology, 32(2), 300-309.

0:44 Persuasion. (n.d.). In Wikipedia. Retrieved October 10, 2014, from http://en.wikipedia.org/wiki/Persuasi...

1:19 Forer, B. R. (1949). The fallacy of personal validation: a classroom demonstration of gullibility. The Journal of Abnormal and Social Psychology,44(1), 118.

2:06 Falk, E. B., Berkman, E. T., Mann, T., Harrison, B., & Lieberman, M. D. (2010). Predicting persuasion-induced behavior change from the brain. The Journal of Neuroscience, 30(25), 8421-8424.

All music by Podington Bear.
Big Poppa (http://freemusicarchive.org/music/Pod...)
Tollhouse (http://freemusicarchive.org/music/Pod...)
Budsbursting 2.0 (http://freemusicarchive.org/music/Pod...)


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