 I think one of the really great things about the Route 66 project was it brought partners from all these different areas because people have all these different interests and connections to Route 66 so we had traditional historic preservation groups, we had travel groups, we had people that really love the neon, they really love the cars, like people had all these different entry points into Route 66 and they all loved it for very different reasons and so I think we were speaking to a lot of new audiences that had been doing preservation work and had been doing saving places work but probably wouldn't describe it in that way though. Something that really stood out to us was kind of reaching people where they're at so for a lot of the chambers of commerce groups that we worked with we talked about it as an economic development and a heritage tourism argument. For a lot of the preservation groups we talked about kind of the benefits that come with federal designation and a national historic trail or whatnot so I think thinking through what that group's interest is and how you can connect with them was was probably one of the most important parts for us. But what was really interesting is when you're actually on the ground each community is Route 66 and so this idea that it's a stretch of a highway is is one way to look at it but on the other hand you have each community you land in ends up being yet your idea of what Route 66 is and stands for and when we met people at events and when we arrived in towns and started talking to people I started seeing all of them I mean I maybe went into this with the idea that they were all partners but I really saw each person that we interacted with as somebody that was contributing and a part of our efforts to preserve Route 66. I think defining what partnership looks like for you and your campaign and your project is really important and you can have a lot of different levels of partnership but kind of knowing where a new group fits in or where where you can activate people is a really important part of that.