 What I'm going to do is I'm going to send you over this link in the chat and just go ahead and click on that link. You should see it in the Zoom chat. So if you come back to that, I think if you click on the Zoom icon at the bottom, Zoom icon at the bottom, you're talking about this guy here? Yeah. Click on that, see if, or unless you can see the control panel, like I see the Zoom control panel. Do you not see this right here? I see your Facebook ads. No, it says profitwithcarta.online. Yeah, click on that. Yeah, click on that. But I don't see that. Yeah, I don't. There we go. Now it's opening up. Perfect. Now I see it. Okay, cool. So all you're going to do is just go to the, go to the bottom and then you'll just, I think it's a start demo or something like that. Yeah, start your trial, perfect. And all you'll do is a starter one. You don't need that one right now. Just do the starter one. This guy? Yeah, perfect. Okay, cool. And then let me go ahead and, okay, perfect. So this is the full blown setup. Okay, cool. So we're good. So right here, that name, put your business name or put, you could put your name or you could put your business name, but that name, you won't be able to change in the future. That one name, this will be the link that's tied to every page until we add our own custom domain. So right now you can just, yeah, you could just go with that one. It might be too long actually. That's cool. Does that fit? Yeah. Okay, cool. Go ahead and put in a password. Okay, cool. So we're good. So here's what I'm going to do. I'm going to take it through a full, like a full blown setup so we make sure that we got all this stuff right. So scroll down and then see if you got an email. Make sure you got, you got those emails. Sometimes they'll land in spam, but okay, perfect. So you're good. Okay, so here's what we'll want to do first. Click on, yeah, click on the emails real quick. Let's just go through them real quick. Click on the cartra because there's, I don't know if it's the first one or the second one that I want you to, okay, so scroll through this. So this is the cartra verse, which we'll bookmark. Actually we haven't figured out how to bookmark yet. Damn, that's another thing on my to-do list. Well, we could do this, didn't we, but yeah, you can hit it. Well, actually it's not this, you're not bookmarking your email, but you'll bookmark that link right there. So the cartra, that cartra not, that's just for like extra training videos. Like I'm going to help you with all this shit, but if you ever like need extra type of training videos, that's that link right there. So click on the top one. Welcome to cartra. Okay, so there's your login. Okay, perfect. So click on that login page link. That's your login. So definitely bookmark this page. So bookmark this, just name it cartra, there you go, perfect. And then hit done. So this is your actual login. Perfect. Okay, cool. So if I had to open, let's actually go back to the second tab, that middle tab, cartra welcome. Yeah, click on that tab right there. Yeah, up, right. Yeah. So let's scroll through this real quick. So go down. So we got the emails. We're good with there. We're good with that. So now scroll down, access to your cartra account. We got that. We bookmarked that. And then the cartra not training, we got that email about that. And then register for the weekly Q&A. This right here is what I want you to, to register for. Even if you can't make it live, they'll email you the record, they'll email you the recording. Yeah. So if you can't make it live, you'll get the recording. Just register for this. But this right here, I'm telling you, D, like I cannot stress it enough, man. And it's going to sound super bias, but it is, it is what it is. Like I'm trying to tell you right now, I can't stress it enough. The two most important things that any small business owner needs in 2021 and beyond when it comes to marketing, their business on social media. I'm going to make this very, very clear. The only two things you need are Facebook ads and cartra. That's it. That's it. That's it. So right here, we're taking the time. We're investing the time. We're investing our resources to learn Facebook ads. That's on one side. And then also I'm going to teach you and train you in all this shit about cartra. That's the other side. These two things right here, man, you can blow up any business. Any business. Okay. And so I can't stress it enough. So in this case, the reason why I'm bringing that up is because there's training. So if we, if we can make these training calls, you want to learn this system. You want to learn the cartra system. You're going to have me. So we can always jump on calls. I'm going to be here. No matter what, I can help you with all that shit, setting up pages, set up the email. We're going to do all that. But sometimes if you're just on a day where we can't connect, then these cartridge calls are so important. Every Tuesday and Thursday, they go live at 1pm where it's just a Q and A. So the, the, the, um, the cartridge support team, they just do a Q and A. So anybody can come on, ask a question and they'll answer it in real time. They'll screen share. They'll walk you through it. Like it's very detailed and they do it for an hour every Tuesday and Thursday. But if you can't make it live, again, what they do is they'll send you the recording. Okay. So they'll send you the recording. So you have that amazing call. Those two amazing calls every week. And then you have me to help you with this entire landing page software. Okay. So, so now we're registered. We're good. So go back to the other tab, the cartridge one. See if there's anything else there that we need to know about. Scroll down, scroll down. So word class support. Okay. So, and then join the Facebook group. So click on that. And let's, let's join the Facebook group real quick. So another, another support, you know, feature is this cartridge group. So if you freaking have anything, so are using, are you, so go and click yes. And then just, it may ask you for the email. Scroll down. Is there anything else below? Yeah. I agree. I agree. Yeah. Okay. Perfect. So click submit. Okay. Cool. So you'll have me. You'll have those two live weekly training calls. And then you have this Facebook group with 21,000 people. So if you're stuck on anything, ask a question and freaking you'll have a ton of people reply. This group is also good to find people that are in your niche. Oh, nice. So, so you can freaking put a comment, Hey, is anybody, is it, does anybody run a massage place and are using cartridge? I'd love to chat with you and see how we can maybe, you know, you know, shit like that. Like you can find, there's a, there's probably quite a few different people that are running a spa, a freaking some type of massage place, like for sure, for sure. Like you can collaborate and, and, and, and see what the, how they're doing. Nice. So everyone in here is really, really cool. So go back to the cartridge tab real quick, the other cartridge tab and let's see what else is in there. I think that might be it. So it gets, yeah. So you don't need this part hire an expert. You don't need that download, download the eight steps to your first cell checklist. You can, you can download that, but I'm going to walk you through a lot of that shit. But if it's a PDF, just you might as well just download it just to have. Yeah. This, this, this can't hurt at all to read through that later on, like cannot hurt. So again, D, as much as this shit may sound like a foreign language, you'll learn it quick, like you will, but you have to, you have to be willing to learn it. And that's why I'm trying to break it down how simple this can really be. Facebook ads. Cartra. That's it. That's it. Like there's nothing else to know about freaking building a business online. It's those two, those two platforms. That's all what we need. So the more you can invest in learning this type of shit and reading the different shit, like it can only help. It can only help. Okay. Okay. And I trust you, by the way. Thank you. God bless you for sure. For sure. For sure. So let's go back to, let's go back to Cartra real quick. Let's, let's log in to Cartra real quick. So go to click on, yeah, you can go, yeah, perfect. And then just hit login. So what I'll do real quick, let's just do a quick update on this. So hit, I agree. And let's just welcome your brand new, sorry, you could just, you could just put, okay, I've watched it because I'm going to just give you a crash course real quick. Okay. So let the cartridge experience begin. Hit that green one. Okay. So here's what we're going to do real quick. Let's, um, do you use, do you, actually, we won't do that part yet. Just click on, click on the top right in the top right hand corner. That profile picture. Yeah. Click on that. And then let's go to go to profile and then add a picture there. Do you have any picture or any random picture? Yeah. Yeah. Let's just clean up this shit real quick. So change that to your time zone. Yeah. Definitely. Oh. Arizona. Arizona. Perfect. And then just hit save. Okay. Cool. So, so that just having that basic info in there is, is super important because that image, you can change that image later, like, because you want it to be, I don't know why it ended up that way, but and every time you save anything when you're in this profile, it'll ask you for that. Okay. Yeah. Okay. Cool. So, and then scroll down to the bottom. Contact details. You got everything. Everything's fine. Okay. Perfect. Okay. Cool. Two. Before we get back to the ads manager because we had to set up a few pages in order to even connect to the ads manager. So in here, what we'll just do for now is we'll just set up a couple pages just to have as, as, as just templates. But we'll be able to use them for sure. But we don't have to worry about fully editing them right now. So click on pages to the left. My pages. And let me just kind of give you a walkthrough of this shit real quick too. My communications is going to be where all your leads start coming in. So click on my communications. As, as you start to run ads and they start to click on your ads. This is where you'll see all your leads. But every single lead that comes in is going to come into a list. So, so it's the list where we'll want to be focused on right here. Right here, you'll just see a random list of all your leads. But right there when you click on list, you'll see all the different list. There are two different things because let's say, for example, I'm running an ad for my soap. Those people are going to be right here in the leads, but they're also going to be on a very specific list. That's going to be the soap list. Okay. And then if I'm running ads for my massage business, then I'll see all the leads right here. But those leads are going to be on a very specific list. So score the top, go back up. You'll see list. Those leads will be on my massage list. So every single lead that comes in right here again, you'll see a list of every lead, but we want to narrow it in. Click on list. We want to see what list these people run. Because you're going to see a list of every lead. But I need to know what list they're on. So it's list. So let's start here. Let's, let's create a list. Let's, let's hit that green square. And let's just, let's just create a list. Can we start with soap? Yeah. For sure. And let's name this one. It's either going to be soap leads or it's going to be soap customers. Two different things. One's just a lead. They just, maybe they just inquired because they wanted some information, but then one's an actual customer. They bought my shit. Okay. Right. So you can name it whatever, whatever you want. And in this public description, this is what they see if they were to ever unsubscribe. Okay. So if you look at your inbox and you look at all them damn junk emails that you probably got, if you open up any of them and you go to the very bottom and you unsubscribe, there should be a description of what you were even subscribed to. That's that. So what I would do here is I would put something like, I wouldn't just put the name, I would put, thank you for, thank you for subscribing to leave that. Oh, you could have left it, but I would have just put, thank you for subscribing to and then, and then, and then that. So they know what the hell they're subscribed to. Perfect. Perfect. Perfect. Okay. Cool. So hit next. And then you'll hit back to my list to the bottom left, back to my list. And then next. So now every, we have to create a page in order for those people to even land on that list. That'd be next, but at least we have the list. So that's the list right there. Right. So, so now let's hit the green button again. Let's create a massage one. So these would be. Yeah. Massage leads or whatever the hell you want to name it, spa leads or whatever. Perfect. And then. Perfect. Perfect. Perfect. Perfect. Perfect. Okay, cool. So. Those are your spa leads and then back to list. And then let's create another list under customers. For the, for the, for the soap and then clients. For the spa. Cause now those will be two different list. Two different types of people, you know. Yeah. Perfect. And then, and then do one for soap customers. Can I tell you how sexy my stuff is. I'd love to fill it. But it's like, I put a lot of work into this man. And it's, um, you know, what I ended up paying wholesale for it. I can't type. Let me do one thing at a time. So do you have it on a website yet at all or not? No, I've been hustling it to my clients. And the cool thing is one of them has psoriasis. On her and then egg them up. And it's just tearing it up. So I'm really, really excited about it. I'm really excited to see that. And I'm really excited. To see that outside of all like the spiritual rule stuff, I put into it. It just, the bubbles feel good on the, on the body. Doesn't dry you out. It's a hundred percent in the central soap. Not as bullshit. That's been sitting on, you know, it's just quality quality stuff. Every ingredient has a specific purpose. So either heal the body or to clear up some skin issues. It's a body. So not a face. So, but I'm very proud of my work. chemist, a local chemist that we were trying to get the scent together, but it's not too cheap or some bullshit bath and body words or Victoria, you know, some bullshit. And clients are on that tip, like everybody's all about herbalist holistic healing. So I gave him a massage. And I told myself, I want you to take this experience and put it into myself. These are the essential oils that I use. I wanted to smell good. I wanted I wanted to smell unisex. I wanted to smell like earth. So the first stuff I came up with was literally called earth. And the second one is black magic. And yeah, activated charcoal. That's the one that's clearing people's skin up, which I'm super duper excited about. That right there, that's, oh my God, I get the chills when I when a light bulb goes on and I'm like, when I have an epiphany and I'm like, that's it. Yes. So here's what I'm about to tell you. That's it. That's the business. That's the freaking that we need to be full. I mean, you can focus on whatever the hell you want to do with these Facebook ads. But that's the business like we should be running Facebook ads on that. Yeah, on the soap, on the soap. Yeah. Like, like, okay, so then there's another part that I guess I need to express to you. I am working with a particular company or beginning to work with a particular company in Wisconsin, specifically for nonprofit to hire felons to make the soap because I already have the preparatory under contract. And I just have to like get a trademark and register and all that stuff. But I really want the soap to be more of a nonprofit gig. Wow. I want to be an employee. You know, a lot of felons that, you know, I love it. My job is looking will create a business out of it, right? Oh, I love it. Where this whole soap thing came from. That's part of it, the business part. The other part is when I was a kid, it tells you about my parents, remember those a debutant? Her mother was so for Christmas, there would be these beautiful huge boxes from Neiman Marcus, like pink, pink and white stripes, blue and white, and in them were these body soaps and back then, like early 80s, it was like $20 a bar of soap, which is ridiculous. And so I remember like, damn, when I get older, I'm going to have those boxes. And of course, when I got older, they weren't doing that anymore. It's just cool. But anyway, I got high with my good buddy. And I was like, we were just talking shit about, you know, my passion for felons, my passion for sex trafficking with Cuba, and what the women particularly, and I was so about my love for like taking showers, he's like, it's kind of weird, you know, but I'm like, you don't understand, I work with the public, I work with other people's bodies, I have to shower two, three times a day. I'm weird like that. So anyway, he's like, yeah, what are you going to do about it? I'm like, I'm a criminal fucking soap, since my grandmother never put me in on those Neiman Marcus one. And that's kind of where it all started. And it's literally happened COVID, like the whole soap thing, the non-proc all of that. So yeah, that's, that is my one to employ people who nobody gives a fuck about like the marginalized people. For instance, like my on my dad side, a lot of my cousins have records, I've had some issues in my background. And my whole thing is like, listen, for instance, my cousin, he went to prison for 14 years for selling weed in the state of California, he owns a dispensary. So the thing he paying taxes on is the one thing that incriminates him, that he'll never get rid of. And so he's in the process of getting an expunge, but because there were some other bulls should attach to it, you know, it's going to be a little bit challenging. So I'm just, I don't know, it's, and the whole Carter pharmacy thing, if you notice that part comes from my, my grandfather, my father said he was a pharmacist in the early 1900s, which doesn't make sense for black people back in America, actually had a degree and to work as a pharmacist. So just wanted to, that's kind of where that came from, comes from. So it's all kind of tying together. Wow. Yeah. Wow. That's a huge opportunity right there for you. Yeah, like huge, huge, huge, huge. I love that man. Yeah, we'll get into that then we'll get more into that for sure. Okay, yeah, yeah. Yeah, the whole thing is with with the chemist that I'm working with, he was like, man, you know, it takes me like four days to make your batches of soap, he's like, I need more hands. And I'm like, there's a lot of people coming out of the prison system who need a gig. And I'm not going to hustle them and pay them some bullshit $5 an hour just so they got to work. I want to pay them well. Yeah, that's kind of like my heart. So he's he's game with it. It's just a matter of vetting them all. So wow, wow. That that's gonna be huge. That's gonna be really, really, that can be big, D. That can be really big. It needs to be it has to be like, I don't know if I'll have it have kids and 38 will be 40 in a few years. So this would be my legacy. This is very important to me. The spas as well. But I can't be hustling, you know, two hour massages six times a day. You know what I'm saying? So yeah, yeah, that that's why the light bulb went on. Because I already know where you're coming from. I already know your pain point. I already know what you're kind of sick of. And that's working. And that's all that others. So that's why I'm mentioning like, running Facebook ads is going to get you way busier than ever on the massage site. And I don't know if that's exactly what you wanted, right? So to make money where you're what's that? I got to hire people. Oh, yeah, yeah, of course, you don't have to go that route, of course. But to make money while you're sleeping, that's business. Yeah, can I um, how are you on time today? I have I have another call in 20 minutes. Well, a little less. But at the same time, we can always chat after we can always chat tomorrow or whatever. Okay, yeah, yeah, yeah. Let's go back to the culture real quick. Unless what what did what did you have? What do you mean? I'm sorry? No, it's the same thing. I'm trying to show you that stupid, the guy a boo or whatever. Booth off now. Yeah, yeah, yeah, yeah. Yeah. So anyway, one of his clients owns butter depot. And she started his program, which is similar to what I'm doing with you and blew the fuck up. I mean, I'm talking about palettes of shea butter, what shea butter, go in a nation wide. And she started this, she made $15,000 in her first month with phenomenal. So then there's that man. So she did the same thing you're doing as far as Facebook ads, but she just went with another dude. And killing the game. I mean, every time I go on their Insta story, seeing these palettes being shipped out, she's earned $25 a fucking bottle. Could you imagine that shit? Wow. Wow. So like, why the fuck can I do that? You can, you can. Wow. It's game time, man. It's game time. So all this stuff that I'm showing you now is just is just the foundation. It's like, what's what to build on? You know, it's just these, in this case, it's this, it's this basic software that can control and create a lot of that. So it all it all happens here, like, it all happens here, like this list, this is this is going to be your goal in the future, whatever business you're building, it's all about the email list. That's why this Karcher, investing it and paying for it monthly, it's all about my list. Like these leads that are that I'm catching, let's say I'm running Facebook ads, and I'm catching an elite or I'm running an Instagram ad, and I'm capturing a lead. The goal is when you can nurture that lead. And that happens through an email auto responder. So again, Karcher landing pages, email auto responder, and then my online calendar, if I need appointments, but this email auto responder, this list is going to be your goal. Because when you're not running Facebook ads, you're sending out an email, you're sending out an email to your list. And that email has a promotion 10% off for all those who order in the next 10 minutes, our latest freaking scent of body soap, like, you'll be able to send out these emails in the future, once you have this list going, and that's, that's, that's free, you're not paying for ads anymore. I mean, you know, 3000 leads on a soap list. And now I'm just emailing this list every week, a different promotion. Right? Like that's honey. Yeah, no, it is the soap gal. I don't know if you're familiar. I didn't realize soap was such a big thing. First of all. Anyway, there's this woman called the soap gal. She's based out of Phoenix, excuse me, Mesa, Arizona. And just last month, she did 65,000 bars, 65,000 bars. She sells them wholesale for $3 a bar. We do the math. And she started out with me just taking a little class and then blew the fuck over, obviously, over time blew up. Yep. Yep. Yep. I'm telling you, man, it's, it's, it's paid traffic. It's either you're getting the buzz and people know you because you're doing offline shit, you're running, what are you doing freaking running a commercial running a radio ad? It's like there's only so many traditional ways of marketing offline. But if you're doing anything online, you're either you're either building an Instagram page and you got a shitload of followers because you're posting every damn day, you're doing Instagram lives every damn day all day. That's how people gain momentum on Instagram because they're posting consistently every day all day. That's that's one way you're going to do it organically Instagram for the bars for the soap. That's that's that's where you want to be. But if you're not posting every day all day and building that buzz and you're commenting on everyone's post, that's where the engagement comes. So when you start following other pages and you comment and you reply to every one of your comments, that's all micromanaging. That's why building it organically is fucking hard because it's time consuming. I'm on my phone every freaking day all day, right? Just because I'm posting and then I'm replying to everyone's comment and then I'm following other pages and commenting on their posts so they can see my page and hopefully follow me back. That's a lot of time. So what I'm saying though is you're either you're either going to do that and blow up Instagram organically or you're going to go get straight to it and run ads. So a person like your friend pushing 65,000 units, you either have a crazy buzz on social media because you're posting all damn day or you're running ads bottom line. It's either or it's either or you're not doing anything offline because anything offline is too damn expensive. So you're doing something online. You're doing something on specifically on social media. So when you're doing something specifically on social media, again, you're either going to do it organically and you're micromanaging at all, or you're going to get straight to it and run an ad. To be pushing that many units, she's running ads. And so Instagram could be your best place for Instagram ads, which we're going to learn. So I'm going to teach you how to run those Instagram ads. But that's where you want to be is Instagram ads, taking them to a checkout page, very simple, where they place the order and buy your shit, like very, very simple. But again, you got two different types of marketers, someone that's posting all day organically or someone that's getting straight to it and running ads. And those are your two options. And that's why with me, I just get straight to it and run ads. That's why if you go to any of my pages, I don't have it popping on anything because I'm not posting organically like that, like I don't have the time, like I don't want to put in the time to post all damn day and then reply to everyone's comments and and try to build a buzz that way. I just want to get straight to it and target my audience and get them to buy my shit. Let's just get straight to the point. You know, that's that's paid ads for you. So that's where we're at right now is we got to set this up. This is our email. So this is what we're going to focus on our list. We're going to start building up a list of people who are either buying our shit or interested in buying our shit. That's the difference between these leads and clients. So so that's the list. Now let's create a page real quick. Let's just click on my pages because in order for them to be on a list again, they have to go to a page. So if they see my Instagram post or if they see my Instagram ad, they're clicking on it to go to a page or with Instagram. That's another thing. Yeah, go and click on that one with Instagram. You're not even putting a link on any of the post. The link is in the bio. So so that link that. So whenever you're seeing any business and they're posting something and then you go to their page and there's a link in the bio, that's where the money's at. So your link in the bio is this page right here. So that's that's how important this one page is. That's how important Cartier is. This one page can make you a lot of money. This one page and so it all starts with a squeeze page. It all starts with a simple landing page. I'm getting someone to click on the link in my bio and I'm taking them to the one page where they where they can either enter their name and email to download my coupon for their massage or they're clicking on the link in the bio and they're going to the one page to buy my soap. That's it. That's all there is to it. So now we have the tool for that one link and so it all starts here. It all starts with I mean you can there's many different templates and that's all this is. These are all templates. So you got squeeze pages. Click on all of them. Squeeze pages. You got video sales pages. You got thank you pages. So the squeeze pages this is for like let's say in the massage for the massage business. We're giving out some type of disc discount. We're having them download some type of coupon. This is the type of page for that. Okay. So they click and they end up coming to a page like this. What's that? It's kind of look like yours. Well that's yeah that's one of my pages but the landing page it would be an image of something or maybe an image of you and then a headline. You know click enter your name and email to download your 25% off your next massage or whatever like that. You know like a simple page. It's one page but what makes this so cool is that the template it's already there like you can change the colors. You can change the image. You can change the text but the template is already there. All you do is work around it you know. Okay. So so let's um so in this case let's just kind of think of the massage the massage business. So let's just choose any random template for now for the squeeze pages. Oh yeah and in the in here let's just choose one of these pages. Do you mind repeating that you're breaking up a little bit? Yeah so right here we'll just focus on the massage business for this example and let's just choose one of these squeeze pages. Is this the Ferro one or we're just choosing for hell of it? Both. I mean we can we can either choose a Ferro one or do one for the example but whatever it is you can always change it. You can always delete it. You can always edit it. You can change it all. So nothing's nothing's nothing's permanent. Yeah that's a good one. So now now you selected it. So go ahead and go all the way to the top go all the way to the top and launch builder. Perfect. So now we're going to give it a page name and it is what it is. So freaking massage opt-in page or whatever like. I really want to call it muscle therapy but yeah well you could do that too that this is just internal so only you're going to see this. This is just for you to name the page and then let's put it in a category. So get out of there and then click on manage my categories. All the pages that pertain to this one project is going to be in a specific category. So go in maybe name it the same the category name it the same. Perfect. So click on add. Now any page that pertains to this will go in that category. So click on done and then you're going to hit the drop down. I'm sorry click on what you're breaking it. Click on done yeah okay and then hit the category drop down and put it in that category. Perfect and then the site no site in particular click on that one and then click create. Okay so this is how we set up a new page and it's all the same. So this is our first page we name it we put it in a category no site in particular and then we come into the actual builder. This is where all the magic happens and so as you come into here in the very beginning there's always this tutorial but you can just click on the button click start tutorial and just just keep hitting next next next next next. All this is doing is explaining what everything is to the left which I'll give you a crash course on. So just next next next next go through that all the way to the very end. Okay so now we're in the actual builder. So everything that whole tutorial that you just went through was just explaining what everything is to the left and what everything is at the top. Okay but 99% of the time all you're going to ever be clicking on to the left is sections and components that's where everything is at sections and components. So you can click on sections and you can click on all these what I would do is I would play around with all this I would click on all this shit just go through all of it and see all these different things that are there in here and all it is is drag and drop. Oh cool. And then you just hover over the word and then you can you can hit the T and that'll allow you to change the text. Fun. Yeah so and then you can highlight it and change the color you can change the freaking the the font like you could change the size but one thing you want to do though is you want to try to stay with the template. You can change the color you can change the image you can change the background how it's that beige and there's those lines you can change because all that is an image those lines in the back of that beige like you see that design those yeah those yeah those little whatever they're called like you can change all that but I wouldn't worry about having to add more shit on top of it because the template the way it's designed it's already designed to convert like it's already designed for the way it should be all you want to do is change the aesthetics of it if anything okay okay don't think you need to build a whole new page like you don't just if anything just yeah components sections that's where you'll be so if you want to add an image click drag it over and you can put a new image in that in that placeholder nice see so but at the same time let's X out of that yeah hit that X at the same time this whole bottom this whole top section is not necessary because again we're we're adding more to the template which we don't need to do like the template was fine the way it was you know I mean like so hit that red hit that red to the right and delete that so hit that red that red square to the right oh my bad this guy yeah hit X and delete and now delete that whole entire section so now it's just this back this this we're back to what it was to begin with which is this right here so you can change out that image you could change the background how that gray is is like that you can change that so click on that red box to the right and that you'll yeah hit the pencil and that will take you to the background so hit background hit image selected the blue one image selected and that's that background image so type in like to the very right you can always upload your own image or you can type in something so type in anything random type in freaking massage yeah and see if there's anything okay perfect so you can always choose watch choose any random image well definitely this one for their black hands so click on it click on it select and then confirm the green one and then the and then to the left the green apply click on that see and so that gave you that background now the image opacity that 20 percent that's what controls the the the the freaking the I guess the opacity of it so you can take it up and and make it make it stand out even more or you can you can blend it in you know so that's why you want to play around with with it all and just see whatever you know whatever you like but and then you can even take out that image you could take out that chick if you want and just have that background image yeah like um you know what I mean like that's that's that's as basic as it gets and that's that and then whenever you see a box like that you can always drag over component or you can delete that and and the way to delete it is go to the very very top you'll see columns the very top click on columns you're those there's two modes that you're in you got the columns mode and then you got the components mode click on columns that allows you to just hover over stuff and see exactly where what is what like you can start deleting different things so so in this case that image watch scroll up real quick that image scroll to the right to the right side move your cursor right there so that image was in the pink so that pink you can delete that hit that x in the pink and that would delete that section where that image went where the lady was where the lady was that chick that white chick but it ends up bringing it ends up bringing the format like this so I don't really like it like this so hit undo see if we can undo it and go back undo at the very top undo okay so if you don't want it to be like that to the see there's there's this image right here which allows that column to be to the left that's how I would keep I would put an image of you right there if anything yeah like an image of you goes right there and then we keep this form to the left the the yeah keep that right there and you're good so right now you're in columns mode if you go to components mode which is where you'll be most of the time components mode allow you to kind of see and edit each individual component so whether it's the bullet points whether it's the image whether it's the title so hover over the title to the left the title the subject line the title right there so you're so that's what component mode allows you to do is to is to dig in and and hover over each individual component of the page whereas the column allows you to kind of hover over the entire section and you can delete that entire section if you wanted to so right here you can just hit you can hit the t and then you can you can you can you can change the title of that love it okay yeah so put something there yeah there you go and then and then you can always get back to it okay perfect and then the headlines bullet points and then that form is where they put their name and email to download and right there where it says that button submit now that button we can change it we can write whatever but i would put something like click click here to to download your free coupon or whatever the hell you want to you want to say but that's the call to action button once that once that name and email is entered and they click that submit now that lead goes onto your list okay so the video that you have me make where would that have gone on this page which video was it for the ad little thank you one and like download now you told me to make a video like thanking people's enter an email yes so so that would be for the thank you page so let's let's get out of this one so now that we have this one up actually there's one more thing i want you to do to this whenever i come into a page i always click on settings to the left the very first thing that i do settings to the very left seo parameters and that muscle therapy you named the page that and by default it's also the name of the title that title what is what shows publicly so right at the top you have all those tabs open those tabs are titled karcher weekly q&a karcher facebook with the one in the parentheses you got all those titles in the tab that's also your title of the tab so when you go and pull up this page in another in a new tab and people go to this page they're going to see that in the title so whatever you want if you want it to be named muscle therapy then cool leave it but sometimes you'll want to change it sometimes you'll want to name the page something different you can you're naming it internally as you're setting it up which is what we did we put in the category right you named it there but sometimes in the tab you may want to name it something different and so that's where I change the title of the tab right there okay now one other thing scroll down this image image selected no image selected click on that yeah you'll always click the apply whenever you do anything inside of there click apply for sure but hit that blue button no image selected this is the image click that one let's choose that one let's just use that one for the hell of it and then confirm and then apply the green one apply that image is what's shown so if anybody goes and shares this link on social media that image shows as well I had presumed they're copyrighted and they're all good to go oh yeah yeah yeah oh yeah all the images are stock images you can use them for sure but whenever you share a link on social media whenever you share a link on Facebook whenever you share a link on on on on LinkedIn whenever you share a link on Twitter you share a link it could be for anything you share a link for anything there's an image that that pulls with it there's an image that will show that's the image in this case so if you ever share this link on Facebook that image will show nice okay so so you can always update that later but here is the landing page so go ahead and so so let's exit this page and there's a three step exit so hit the green button in the top right actions we're going to save progress that's step one and then we close out this and then we're going to hit it again actions and we're going to publish live and then here's the link so get the page link this right here is where you'll eventually you'll add your own domain where it's it's your own.com but right now we can just use the cartridge one but what I always do is I always at least customize the back end of it so hit that pencil and let's get rid of that dgb one hit the pencil to the right to the right to the right the pencil that there you go get rid of that one let's name it some some of the different name it muscle therapy okay perfect so that's that page so now copy that link and simply open it up in a new tab so whenever you whenever you you know do anything to your pages you can always you know test it and check it by opening it up cool look at me yes yes for sure so so that's the landing page and then we got to create a form that goes in it which which will be that placeholder and then that form once they enter the name and email then they click the yellow button then they go to the thank you page okay yeah exit of that exit of that one and let's go back to the cartridge to the cartridge one and that video would go on the thank you page so let's hit cartridge that tab at the top let's go back to cartridge that one yeah so now let's let's close this and then we hit the green one one more time the third time and we return to dashboard and then hit the red one edit so it's a three step exit okay on all pages that's how you would exit now what we'll do is create the thank you page real quick so hit that green one and then let's go to thank you pages and let's look at different templates that are here for the thank you page and so that's why this this call was so important for cartridge because without these two pages there's no more facebook ads like we have to be able to put that pixel which we'll do on our next call that pixel goes on these pages custom audiences when we run facebook ads are from these pages a custom conversion which i'm going to show you how to set up on our next call through facebook ads manager that's on this page the thank you page specifically so this was a very important step right here to get this all set up absolutely okay so so let's choose any random template for the thank you page we can always change it later so this will be muscle therapy thank you muscle therapy thank you and as you're building out these pages always keep it consistent with the name one's going to be one's going to be the landing page which is the optin page the squeeze page and then one's going to be the thank you page and then we're going to put it all in that same category just like that perfect and then hit hit create and then and then the first thing we'll do when you when you come in is click on click on settings and that's and that's what i'm referring to when it comes to sometimes you'll want to change the title of the page so hit yeah hit start to go all the very end right internally we named it muscle therapy thank you and and by default that's also going to be the name in the tab well i don't want it i don't i don't want that to be named that in the tab like i don't want people to see it publicly at the top and it says muscle therapy thank you like i'd rather just put thank you for or i'd rather like so let's hit settings to the left where am i going settings right there settings so SEO parameters this is the first thing you do every time on a new page make sure you want that same title so if anything i may just take out muscle therapy and just put thank you for downloading your coupon or thank you for whatever thank you for or or i'd put i'd put schedule your appointment now let's put that schedule your appointment now delete all of that delete all of it schedule your appointment now that's what i'm saying so internally you named it muscle therapy thank you but i don't want that shown publicly i want schedule your appointment now right so i want that and and with thank you page you don't need to put an image because again the image is only when people share the page for social media no one's sharing this page right so so watch so now hit the green let's let's let's hit the green actions at the top top right hit save page or or yeah save progress and then go publish live and and let me show you what i'm saying so publish live you're breaking yeah publish live actions publish live and then and then change out the link get the page link let's rename it take out that etd2 and just put and i would i would put schedule your appointment now schedule appointment now yeah schedule appointment now or whatever you named whatever you named in the title what did you put did you put schedule your appointment now or did you put schedule i wanted to stay the same yeah all this has to be consistent now schedule your appointment now awesome so you'll see what i mean by by all this shit once we once i show it to you right now so schedule your appointment now hit the green one copy that open it up in a new tab so as people land here they just opted in they just gave up their name and email they're coming here see how up in the tab schedule your appointment and then i see it in the link schedule your appointment right i'd rather say that than muscle therapy thank you i see the dressing yeah you know what i mean so this right here you happen to grab a thank you page that doesn't have a video but we can always add a video spot so let's do that so go back to the go back to the car to the builder and let's just add a video spot so close this out and then let's click on sections to the left i think it's it might be sections or components again those are the only two you'll be working out of sections and components everything we need is in those two sections sections or components so we're looking for video and it might be in components video video video videos perfect so click on that and then there's different styles or there's different type of templates or whatever they look a little different like that one has a little shading on the bottom like little little shit like that so grab whatever one like one has a little shadow at the bottom but you can grab whatever grab and then in what you want right there right where it turns green right where it turns green that's where you drop it so that's how it is with components when you're in the components you'll drag it and and and you'll see an orange and a green line you're going to drop it where it's green okay so right here this is where that video would go so they see your facebook ad you're promoting a coupon on a massage they click on it they go to your landing page they enter their name and email they click submit they then come to this thank you page on this thank you page it's a video of you hey guys thank you so much this is d carter thank you for downloading your free 25 off coupon for your next massage i'm super fired up that you got this far with me i wanted to personally introduce myself and let you know a little bit about my background and why i'm so excited and passionate about what we do here at one one or 11 11 wax spawn and or freak whatever the heck you finish the video right so so here's the bullet points i'm thinking you there's four bullet points i'm thinking you number one number two i'm introducing myself right number three i'm telling you to check your email because i just sent you over your coupon and then number four i'm telling you to click the button below let's add a button so let's add a button so how do i add the video that i already made oh where did you go though did you oh you got where did that i think we got out of it um and that's another thing if you get out of it nothing saves so hit the hit the where did that window go did you is at the bottom is at the bottom right where that trash cans at are any of those i'm sorry trash man oh you're not are any of those it or no no that's those aren't it it just kind of okay so go back to it so hit the three dots no no we got to go back to the page these three dots no no no on the page muscle therapy thank you click on those three dots thank you page no not that one the thank you page oh my god i'm sorry no it's all good yeah i think you accidentally exited it so click on edit we got to add back that video that video slot but but what i was saying is that that that video four bullet points thanking them introducing yourself telling them to check their email and then number four telling them to click the button to schedule your appointment now okay yeah and so i have that i just need to upload it i guess yes yeah okay not it's a janky one it's not no it's all good it's all good we're we're doing all this just for practice and you'll you'll tighten it up no worries no i know you have to go um i don't want to hold you no well let's let's not got this last part real quick i just i just postponed it i i already messaged them so i just pushed it back a little bit so let's get started so now so that's why if you that's why it's so important as you're in here doing all this shit hit the green button in the top right actions and save progress like do that every few minutes because you don't want to build out the whole damn thing and then you exit like you just did and you lost everything right now you know what i mean so so drag over that video maybe yeah there we go and so that background that pink you can change all that stuff so again you don't want it no no no no not height put it look yeah right there right there so we have the logo you got the headline you got the sub headline and then you got the video okay now what we also want to do is hit the back hit the block templates hit that back let's get out of there x out of this go back to it might be sections we're looking for buttons so it's either in the sections or the components i still don't know it by part it's either one so it might be components yeah we're looking for buttons okay right there perfect okay so now just choose which button you like we can change the color change the text on it all that shit just but scroll through you see all the different styles of buttons there's a bunch of them yeah so scroll down below the video and and drop it where that line turns maybe lower go lower see if you can go lower with it lower lower lower lower okay so those are not that's not where it goes okay that's fine put it up we'll put it right there perfect okay so now x out of this block templates x out of that go to the button hover over the button and then let's edit the button so what we want to do here is we can change the color we can change the text on it we can but what i really want to do real quick right now is score the bottom of this part score the bottom bottom bottom center it so the alignment center and then apply okay so i'll bring it to the middle now what i want to do is i want to make that button a little bigger so scroll scroll up on the page yeah right there so go to the button okay so let's let's make that button a little bigger so button size why don't you go giant to the left left giant go giant you don't really need it full but go giant and go to the very bottom click the green button apply okay so it's a little bigger you can go you can play around with it you can go squared you can go um if full full kind of is too too big but try it anyways let's see if it goes from left to right yeah see how it goes left to right it's kind of too damn big but um i'll just leave it at giant and that's fine um because what you're going to do is you're gonna you're gonna you're gonna yeah actually we're gonna write the text so let's go to the top go to text as you write out the text that's what's going to make it actually expand and that's fine so click here to schedule your massage now or something like that well you know click here to schedule your next appointment or click here to schedule your time now or whatever the hell yeah so as you write this out then it expands that button and that's perfect click apply okay see how it opened up and then that icon that arrow you can always change that as well that's the icon so there's a bunch of different icons in there you you got the angle right so you can go to there's so many different ones like all these different like all these different angles like i mean icons there's so many different details this oh my god this is a lot that's the way i didn't know people care does it matter no it doesn't at all just it's all preference all this shit is preference the color of the icon all that shit is preference but just keep in mind this is all a one-time thing like once you knock this shit out you never do this stuff again like this is just the time consuming part but this was going to take to build something you know to capture a damn lead and freaking start making money from from from these leads you know so and so that link that button will be linked to your calendar which will set up on our next call but then there's a video i'm going to show you where there's a video for the calendar you can you can go over that and and it walks you through how to set it up and there's videos on all this shit but whenever we get time together then then i can help you with all this stuff but that button will be linked and click on the button again go back down click on edit click on the pencil on the sky yeah the pencil and let me show you where the color is at so if you just scroll down on the left there's that color so the background color that blue anytime you see that little circle to the left that's the color so the left that's the color right there so you can just click on that no the left to the left right there that blue so click on that and that's where you can change around and play with the different colors so whatever color maybe what my mood board is then all those numbers for the colors for my mood board or my brand board whatever perfect so then just find your exact color and then let's just rock with that color okay which one is it is it oh it's in another room i don't want to no no no can you can you kind of somewhat eyeball it right here is it is it that color right there no no um no i i need the numbers okay no it's all good but yeah that's where you would paste in the numbers right there and then just click apply okay and that and that would be right there but click apply for now yeah you can just see how it changes and so you can grab the code and just paste it in and you can you can have that number or that exact color okay cool okay so so that's where your calendar link would go they click on that and boom it takes you straight to your culture calendar and that's it like that's it like but this is where that video would go so for example hover over the video slot and click on edit click on the pencil and then so that video you can host it on cartridge you can you can which is what i recommend or or you can host it on youtube or with your vimeo but it's really just cartridge youtube so if you want to just host on cartridge that's perfect that's what you should do and you just click on that you um click if it's in a category then you would click the category and then you would find the video and and then you would just upload it so super super simple but i'm going to show you how to upload the video first so x out of this but this is where you'll find it you'll come back in here you'll hit the drop down and you'll find that video after we upload it so this is so scroll to the very bottom of the page what else is down below so you got you got all this you can edit that hover over it edit you can match your icons your your social media icons and this is just one template you know there's so many different templates that you can that you can use but i don't want to caught up too much yeah exactly this is perfect right here you know promoing i guess yeah this this is more than enough like if you just you know freaking edit like number two open our email find the email we just sent you it has a subject line your next massage right so little shit like that you'd be able to update and that's it like so but the color the all that you can change all that stuff so let's get back to this as long as we have the page up we're good so our facebook pixel let me show you hit settings to the left let me show you where the pixel is going to go that's why for the next call it's it's to go back into the ads managers to go back into facebook because this is what we needed click on tracking code at the very very bottom this is where your facebook pixel code goes the very bottom okay okay so we'll get to that on our next call but that's where this is what we needed in order to even proceed so now let's hit the green button at the very top actions save progress publish live return a dashboard so when do you think we could chat again i am hoping i'm going to pull up my calendar here are you cooking for Thanksgiving yes actually yes and no yes and no okay um yes yes and no um i'll be at my mom's house and she lives like 10 minutes away from me but um she'll be cooking a little bit and then and then yeah we'll bring over some food too okay yeah what are you guys going on okay well a little bit of travel cooking for sure and um i was thinking about Wednesday but that that'll just be too much it's up to you whatever well i want to keep it consistent but um let's go for next Monday if we could yeah for sure for sure like last appointment just so that like whoever had to i'd rather be the one pushing because i don't really have much going on you know yeah for sure okay sounds good sounds good so let's close out of this actually did we already customize link yeah we did customize link right we did yeah so hit close and then just return a dashboard yeah actions and return a dashboard perfect okay so we'll we'll stop there we got the thank you page we got the the squeeze page now we just got to work on editing and making it to your liking um and then we'll set up the calendar and then my video so go ahead and click on my videos to the left let's just upload that video real quick and then we got to set up my forms and then that's it so let's do the video real quick so hit that green one and then just upload it right here okay i'm going to grab my um my usb course so i can get it from my phone because i made it perfect perfect perfect okay so now we're going to upload it right here and depending on how long it is or how big the file is it may take a few minutes but sometimes it it happens right away how do i look up my uh this camera of course no so i have my phone plugged into my laptop and i'm gonna go you should be able to grab it from here i'll give it a last and hopefully it wasn't the one i was i wasn't touching okay cool so how do you do you got do you have to click anything on the bottom right of this window is there like an open or add or anything like that to the very bottom right no go to the very bottom bring that window back up to the very very bottom right like how do you hold on yeah drag that back up real quick is there anything to the okay so how do you how do you do you hit that plus sign like how do you add it import i don't know if it's import what do we import so if anything can you drag that to your desktop like take it off of out of that go back to the um because i'm not familiar with mac at all like but if anything take it from the file like go back to your folder and drag it out of that folder to your to your to your desktop i'm sorry i don't know what you mean like you plugged in your phone so then you got to see it right so it's under photos okay so okay so take it out of the photo photos and put it on drag it to the desktop that's what that's what that's what scares me about apple and me wanting because i want a mac so bad and i want an iphone so bad but it's just it's confusing as shit to me right right now i get it i don't know is that just me or is it just completely different than a pc no i oh my god this is some shit i have not seen in years okay um because that that that video is on your phone so what you got to do is just take that video put it on your computer and then you and then and then you upload it from there but i know i would think you can still if it's on your phone it's connected to your computer right now like i would still think you can grab it yeah totally i don't know i i go to kartra okay go back to kartra real quick so you hit upload video right there and then you grab the file which is in this yeah see so where's that video at in here you see i i just need to move it to desktop or whatever but we do that through file that's part one video if i work and play with it maybe i have to email myself and download it though yeah you could do that too for sure and then you just upload it there in the videos and that's it and then now it's on kartra and so now you can go back to that thank you page and add the video to the page okay i'm gonna be doing that okay okay oh my gosh is this technically the job of like an it person no not at all i mean it's just the fact that we got to get that video off your phone and onto your computer or you upload it from here but i just i just can't hit upload i just don't know where that file is at so right here you should be able to just grab that video from right here i just don't know where that video is at i just i need to save it and i don't know how to save it that's what i'm saying okay gotcha so let's have to play with this for a little bit because like even all these other uploads like whatever you know whatever like don't even have names to it you know what i'm saying like that's how and this is from 2013 you see what i mean so like i don't know what the f*** i'm doing i haven't i don't know stuff like this so but i can figure it out yeah we gotta figure out how to get that video off your phone onto your computer yeah let's do it well i'll work on that okay and then you just come back in here to the my videos and just upload it right here and that's it and then now it's on cartra and now you can add it to a page it has to be on cartra first which is right here and then you can go to my pages and add it to the page okay so yeah let's chat i'm gonna or do you have my calendar link i do it's an idea awesome so just go back to that and then just schedule that call and then we'll we'll pick up from there okay i appreciate you yes you're so so welcome hit me up if you need anything else okay so i'm excited for you let's let's crush the shit out of this okay yeah you got it man thank you have a happy Thanksgiving thanks thank you bye